If the culture of the Central Plains is the ontology and origin of Chinese culture, then today’s Northeastern culture has led China into an unprecedented cultural era. Whether it is material culture, institutional culture, or psychological culture, it is deeply Branded with the Northeast brand! "Spicy hotpot" is a concept in Sichuan at the end of the last century. Nowadays, you can hardly see these three words on shop signs on the streets in Sichuan. It is either hot pot or hot and cold skewers. Sichuan people born in the 90s and 00s have eaten or heard about it. It is quite rare for people to have had Malatang.

However, it has not formed a brand as resounding as Chongqing Hot Pot and Leshan Chuanchuan Xiang. Chongqing Hot Pot has a resounding brand, and Leshan Chuanchuan Xiang also has a resounding brand. Its influence in the catering industry is no better than that of Moufu. Low, or even much higher than these two brands. Yang Guofu has about 5,000 stores, and Zhang Liang has nearly 4,000 stores, most of which are franchises. Regardless of the small size of the store, the franchise fees, management fees, raw material sales and other expenses collected by the headquarters from thousands of stores are quite considerable, and the boss has already made a lot of money.

I have been working in catering for many years, and my friends around me are also in catering, but everyone thinks that catering is getting harder and harder, especially traditional cooking. I feel like eating the spicy hot pot here is not as good as eating hot pot directly. Chongqing Malatang skewers the food into skewers and then cooks it in a hot pot. The taste is exactly the same as hot pot. As a foreigner, I really don’t get the meaning of Chuan Chuan.

Your question is too one-sided. Whether it's good or not depends on where you are. In the Northeast, it's normal for Sichuan flavor to be as good as Northeastern flavor. In Sichuan, Northeastern flavor is definitely not as good as Sichuan flavor. In Chongqing, no Northeastern flavor Chuanchuan is available. If you don't believe me, come and check it out. look. In the past, there was no Malatang in the Northeast. It was developed after learning and improvement. Northeastern people really need the spirit of Zhang Liang Malatang. They are not afraid of your advancement. They learn and improve it to become their own characteristics and carry it forward.