Editor's guide: This year's hot spots can be described as wave after wave. Spring Festival, Winter Olympics, Valentine's Day and Lantern Festival have just caught up with one hot spot and the next one will come. We can't predict those sudden hot spots, but we can grasp the predictable hot spots for a whole year in advance. The author of this article has compiled the marketing calendar for 2022. Let's take a look. Have you experienced the four important nodes of Spring Festival, Winter Olympics, Valentine's Day and Lantern Festival in succession? Are you in pain and happy? While racking my brains to come up with activities, I almost went bald after working overtime; On the other hand, thanks to the hot network heat, a wave of traffic was severely searched. Nowadays, everyone envies explosions, and everyone wants to create explosions, whether it is businesses or Internet workers. The emergence of explosions often needs to be matched with a good opportunity, such as Durex's "overshoes" incident by "Beijing rainstorm"; It is a classic to ridicule consumers and attack opponents by "Father's Day". Rainstorm and Father's Day, two seemingly ordinary nodes, have been used by advertisers who are good at insight into human nature and become excellent marketing opportunities. With copywriting and product features, they have madly captured consumers' minds. Therefore, every node with its own traffic and discussion degree should be valued, tapped and even combined with products to deliver valuable information to the audience. This is also the reason why I want to organize the marketing calendar. We can't predict those sudden hot spots, but we can grasp the predictable hot spots of the whole year in advance. The total ***200+ borrowing nodes include holidays, 24 solar terms, anniversaries, shopping festivals, film festivals, sports events, etc. The strawberry club will extract the key nodes on a monthly basis and provide some marketing suggestions. January 1 Month Important Nodes and Marketing Suggestions New Year's Day: With regard to review and prospect, new and old, past and future, jubilation and joy are the main tone of New Year's Day, and businesses should focus on red and yellow in color matching; Words highlight the farewell of the old and the welcome of the new, look forward to the future across the past and pray for a better life. Slight cold, severe cold: the topic of winter, cold and snow can be started from wearing long trousers, the temperature difference between the north and the south, snow, etc., and combined with ancient poems to write this solar term for creative writing. New Year's Eve: the festive atmosphere of reunion, excitement, auspiciousness, jubilation, greeting the blessings in the Spring Festival and flourishing, and various customs activities such as setting off fireworks, setting off firecrackers, sending and receiving red envelopes, visiting relatives, dancing dragons and lions, New Year's Eve, Spring Festival Gala, observing the new year and sticking Spring Festival couplets. Merchants can take this opportunity to make a big promotion, kill prices during the Spring Festival, get red envelopes for shopping, participate in activities to grab red envelopes, etc., and also publish poster copy of Spring Festival elements. Important nodes and marketing suggestions for February and February Spring Festival: For specific suggestions, refer to New Year's Eve. In addition, during the Spring Festival, you can prepare a poster or copy every day, from the first day to the seventh day, corresponding to different customs every day, such as going back to your mother's house on the second day of the year and worshiping the god of wealth on the fifth day of the year. Beginning of spring and Rain: Create with "Poster+Festival Topic". Beijing Winter Olympics: From the opening ceremony on the 4th to the closing ceremony on the 20th, events, athletes, competition scenes, winning moments, wonderful moments, sharing joy, conveying sportsmanship, cheering for athletes, etc. are taken as the borrowing points. Valentine's Day: It can show the romantic scene of "people with feelings", and it can also highlight the beauty of "single people" alone. Combine the holiday attributes of love, romance, flowers, balloons, chocolate, pink, red wine steak, candles, ambiguity and confession to carry out marketing creativity. Lantern Festival: Grasping the festive atmosphere of liveliness, jubilation and reunion, and combining the main features of flower viewing lanterns, solve riddles on the lanterns, hanging lanterns, putting lanterns on, praying for blessings, rolling/wrapping/eating glutinous rice balls, decorating with lanterns, making Lantern Festival, making the whole family happy, and making thousands of lights, we create the content of taking advantage of the situation. On March 3, important nodes and marketing suggestions were raised, startled and vernal equinox: on the same day, they were posted on social media in the form of "solar terms topic+poster", with spring, rain, everything growing, turquoise and swallows as the background; Among them, gender brands such as condoms can skillfully use the pun of "dragon heads up". Girls' Day and Women's Day: With the theme of caring for and respecting women, brands can carry out a series of promotional activities, including preferential prices, quality life, high-quality new products and personalized selection. You can also initiate discussion on topics such as wonderful banner awards, collecting slogans and gift illustrations on social platforms. 3 15 consumer day: brands/enterprises express their determination to operate in good faith and support rights protection; Internet users mainly focus on eating melons, taking stock and reviewing, and can pay attention to and summarize the blacklisted important nodes and marketing suggestions exposed at the 3 15 party in the first time: April Fool's Day: as posters of all kinds of tricking people, launch discussions on topics such as the most authentic lies, the most exotic/joyful jokes, the way of tricking people at a glance, tricking tips, and the experience of being fooled or fooled; Attract attention with humorous, witty and teasing visual effects, and advocate moderate and friendly jokes. You can also take "Miss Leslie Cheung" as the theme. Qingming Festival and Grain Rain: The theme of the creation is "Poster+Festival Topic", in which Qingming Festival is the main tone, and Grain Rain takes the meaning of "Rain gives birth to a hundred valleys", highlighting the characteristics of spring ploughing, sowing, germination, growth and rain. May May Important Nodes and Marketing Suggestions Labor Day: May 1 Travel Raiders, Homeless Daily Life, Retro Posters with the Most Glorious Labor, Humorous jokes about loving work, and copywriting praising laborers. Mother's Day: Taking affection, maternal love and gratitude as the breakthrough point, we can send blessings to express our gratitude, and we can also use gifts as gimmicks to create ideas, or initiate interactive topics such as "the most unforgettable thing", "the most touching moment" and "the warmest words" 520: which is basically consistent with the marketing method of Valentine's Day, and the homonym "I love you" of 520 can extend the creativity with this special symbol. Long summer and Xiaoman: Posted on social platforms with "Posters+Festival Topics" are all about the solar terms of "summer", which can be creatively combined with the climate and crop growth characteristics in early summer. June June Important Nodes and Marketing Suggestions Children's Day: It is both a festival for "children" and a festival for "big friends"; The creation with children as the theme can emphasize growth, blessing, expectation, future, happiness, innocence and loveliness; From the perspective of adults, we can seize the "memory direction" and initiate topics such as childhood fun/anecdotes, childhood snacks/animations/TV dramas. Dragon Boat Festival: One of the four traditional festivals in China, Dragon Boat Festival customs such as dragon boat racing, making zongzi, eating zongzi, hanging wormwood leaves and calamus, wearing sachets and drinking realgar wine can be highlighted in the process of taking advantage of the situation, and words can be output with the help of ancient poems describing the Dragon Boat Festival. Ear seed and summer solstice: the creation is based on "poster+holiday topic", in which "ear seed" lies in "busy" and "species", and the summer solstice is associated with herbal tea, cicadas and lotus flowers. 6 18 shopping festival: spike, free mail, cash back, grabbing red envelopes, getting coupons, buying one for free, getting new products, etc., merchants can make the best use of the promotion in the new year. Father's Day: Take family affection, fatherly love and gratitude as the breakthrough point, send blessings to express gratitude, and you can also use "gifts" as gimmicks to create ideas, or initiate interactive topics such as "the most unforgettable thing", "the most touching moment" and "the warmest words". Important nodes and marketing suggestions in July, Xiao Shu, Da Shu: Create with "posters+holiday topics", which is hot and hot. Chinese Valentine's Day: The traditional Valentine's Day in China is characterized by cowherd and weaver girl, meeting on the bridge of magpie and praying for marriage, with "love" as the main tone. In the marketing process, quoting or skillfully correcting classic poetry writing cases, saying new things about the old customs of Tanabata, telling the love story of ordinary people, a love contest, refusing to eat "dog food" and a gift contest on Tanabata can all be used as content. Beginning of autumn, Chu Shu: Post it on social platforms such as Weibo and WeChat official account with "Poster+Festival Topic". September September Important nodes and marketing suggestions: school day, white dew and autumn equinox: posted to social platforms such as Weibo and WeChat official account with "poster+holiday topic". The opening day refers to primary and secondary schools. Stationery, books and milk brands can accurately take advantage of the situation. The opening ceremony and the first lesson are interactive topics. The white dew and the autumnal equinox should be based on the characteristics of solar terms, highlighting the crisp autumn and golden everywhere. Mid-Autumn Festival: homesickness, reunion, enjoying the moon, Yue Bai, eating moon cakes and praying for a bumper harvest are its holiday characteristics. All brands can integrate the Mid-Autumn Festival elements and start activities such as drying moon cakes, drying the moon, drawing a lottery, visiting the moon in their hometown and enjoying the moon. Teacher's Day: With the theme of gratitude to teachers, we can also join the topic of reminiscence, such as two or three things about teachers in various subjects during their student days, and counting the golden sentences that teachers often talk about. October1October Important Nodes and Marketing Suggestions National Day: In addition to releasing the opportunity to bless the motherland, the "seven-day small holiday" can also be used as a starting point, and the hot spots can be summarized, the National Day can be enjoyed for seven days, and people can watch the crowds at home, the traffic jam at home, the flag-raising at the military parade, and the food market can also be promoted. Double Ninth Festival: Climbing high and looking far, worshiping ancestors, respecting the elderly, flying kites and enjoying chrysanthemums are its holiday characteristics, and one or more of them can be selected to take advantage of it. Han Lu and first frost: Creating with "Poster+Festival Topic". Halloween: candy, bats, pumpkins, ghosts, witches, black cats, demons, scarecrows, skeletons, blood red, strange clothes, horror and funny holiday features, with black, orange, purple, green and red as the main colors. November 1 1 important nodes and marketing suggestions Halloween: candy, bats, pumpkins, ghosts, witches, black cats, demons, scarecrows, skeletons, blood red, strange clothes, scary and funny holiday features, with black, orange, purple, green and red as the main colors. Beginning of winter and Xiaoxue: posted on social platforms such as Weibo and WeChat official account with "Poster+Festival Topic". Double Eleven, Black Friday: Shopping spree, merchants should make preparations for big promotion in advance, and stimulate consumers by means of discounts, full reduction, cash back, coupons, spikes, postage, gifts, etc. You can also play some anti-routines, such as the less you buy, the greater the discount; Double Eleven can also be combined with Singles Day for combined marketing. Thanksgiving Day: Based on Weibo, it is full of fun to play the "business mutual blowing" marketing, brand official blog @ co-brand and publish relevant poster copy; Of course, we can also express our gratitude to consumers, fans, family members, friends and industry workers. Important nodes and marketing suggestions in December/KLOC-October/February: Heavy snow and winter solstice: On the same day, they were posted to social platforms such as Weibo and WeChat official account with "posters+holiday topics". Among them, heavy snow, as its name implies, can be used as a creative mouth, and cold, snow, snowball fights, snowmen and snow scenes are elements; There is a custom of eating jiaozi or glutinous rice balls on the winter solstice, and it is a good creative way to take the dietary differences between north and south as the theme. Double twelve: similar to the double eleven. New Year's Eve: With regard to review and prospect, new and old, past and future, jubilation and joy are the main tone of New Year's Day, and businesses should focus on red and yellow in color matching; Words highlight the farewell of the old and the welcome of the new, look forward to the future across the past and pray for a better life.