"Water is the first of everything, water is the source of life." This sentence we open our mouths, can not eat for seven days, but can not not drink water. Water is a very important existence in the world. With the development of the times, people are not only satisfied with ordinary water, for the taste of water has a higher pursuit, so they invented the drink, technology continues to develop, the brand of beverage is also a brand with thousands of brands, was popular in our country's beverage giants, but also invited the superstar Fan Bingbing for the endorsement of why the good times do not last long towards the decline?

Working hard to create a miracle: Tian wow become our country's beverage leader

Said our country's beverage brand, the common Kangshifu, Imelang, Wahaha and so on some brands, in fact, in the early years there is a brand, the company's scale is larger, advertising is also very in place, once became our country's beverage giant, it is Tian wow.

The full name of Tianowo is Tianowo Foods Co., Ltd. was founded in 1999, is China's earlier food and beverage company, the founder invested 10 million for the construction of the company and the factory, of which Tianowo's registered capital is 5 million.

In 1999, 10 million dollars was a very large value, which showed that the company was a very promising company. 2001, the group's preserves and fried products were called the group's best-selling products, and were evaluated as "2000 Shanghai market best-selling brand".

The company's development was so rapid that in 2003, nearly four years later, it was recognized as a "Shanghai Famous Trademark". 2006 saw the continued growth of the company and its multi-faceted development, which included the development of supermarkets, paper products, and the wine industry. 2008 saw the development of other businesses, and the start of a new direction in beverages. In 2009, the company was awarded the "Famous Trademark of China", which is a great honor that can't be achieved without the efforts of the company's leaders and every employee.

The most famous of Tianowo's beverages is Tianowo Honey Pomelo Tea. This is the main drink in the fancy drink, the drink is the pure natural honey and pomelo collision of delicious drinks, the flavor is sweet but not greasy, but not lack of freshness, the taste is very rich. The packaging is also very stylish and personalized, with a slender bottle plus a light green "coat", giving a fresh feeling, so that the hot summer days and a touch of cool, look very comfortable, so that people can not help but get it.

This drink is loved by young people, but also the main consumer of honey pomelo tea. They are young, fashionable and pursuing, so they will choose Tianwu Honey Pomelo Tea. The drink drink a kind of sweet happy feeling, which is the core value of honey pomelo tea, delicious and healthy is the concept of consumers, the two collision of the spark makes honey pomelo tea once best-selling, the annual marketing amount is even more than 500,000 yuan, but also make it become a giant beverage in the beverage industry in China.

Fan Bingbing and Honey Pomelo Tea

The popularity of Tianowo Honey Pomelo Tea gave Tianowo Group more confidence, and the group made a big push to increase its sales even more. 2013 was a very important year for Tianowo Beverage, and it was in that year that Tianowo Group invited Fan Bingbing to be the image spokesperson of Honey Pomelo Tea.

Fan Bingbing, born in 1981 in Qingdao, Shandong Province, graduated from Shanghai Normal University and majored in film and television acting in college. She is a famous actress and singer in China, who acted in the role of Jinliao in the "Return of the Pearl" in 1998 and became a hit, starting her career as an actress, and won the Best Actress Award at the 27th Hundred Flowers Film Awards. 2007 Fan Bingbing set up her own studio, and since then has continued to output a lot of excellent works.

In 2013, the company invited Fan Bingbing to endorse the company, and she was a hot celebrity at the time, so it took a lot of money to get her to endorse the company, but the company decided to go with her, and the honey pomelo tea sales soared, and it became the best-selling tea drink, and the revenue from this drink was as high as 5 billion dollars a year. "Health and beauty drink what yo" this advertising slogan also once became part of people's daily speech.

Walking downhill, must decline

Tianxiao drink product single, after there are other brands of rivals, other brands have a lot of flavors, such as iced tea, green tea, iced pear, etc., the latecomer to the top, so Tianxiao drinks gradually become unattended, consumers are more inclined to other brands of other flavors.

The foodstuffs of Tianwu Group are selling well, and there is an e-commerce field, but Tianwu didn't seize the opportunity to let three squirrels, Bacchus and other nut brands come later, and missed the best chance to attack the e-commerce, which in the end led to the decrease of Tianwu Group's turnover little by little.

The founder of Tian wow group is Lin Jianhua, originally just the owner of small traders, after the creation of the Tian wow group, one step at a time, smooth sailing, and today's Tian wow group, internal and external problems, on the verge of bankruptcy on the edge of the crazy try.

Since 2017, the turnover of Tian wow drinks began to go downhill, in the beginning of May 2018, the founder Lin Jianhua began to miss work, but also can not contact Lin Jianhua, the company's important decision-making through the participation of lawyers. After learning that the original Lin Jianhua was taken away by the relevant departments to investigate.

Until late June 2018, Tianowo Group removed Lin Jianhua from all positions in the company, but the company can't be managed by no one, so Lin Jianhua's son, Lin Qi, served as chairman of the group's board of directors. At that time, Lin Qi was only 25 years old and did not have much social experience, it is not easy to manage the company, but there is no way, the country can not be without a king, a company is the same.

This thought that Lynch's arrival will make the group better, but unexpectedly, on August 17 of the same year, the sky wow group released the company's loss of performance report, the report out, it is really shocked off the jaw, from 2017, the company has an abnormal transaction, the funds a **** as much as more than 2.1 billion, from the beginning of the transaction, the most directly make the group 2018 half The previous year's performance loss is serious, not only makes the group to the downhill, but also Lin Jianhua was taken away to investigate the reason.

In order to fill this huge hole, Tianowo Group began the days of borrowing money everywhere, and even "cheated" more than 1 billion. The company's factories were shut down, and it couldn't even get the money to buy the raw materials for the beverages. The company's executives saw this unmanageable mess, there is no future in the group, but also should go away, scattered scattered.

Originally, Tianwu Group was a company with the most promising development, but it failed to seize the opportunity and let others come later and seize the position that should have belonged to Tianwu Group. More than that, the group's leaders took the wrong path, heading in the wrong direction, the reasoning of the south and the north is understood by anyone, and is not a problem that can be solved with money, found that the problem did not stop in time, tear down the east wall to mend the west wall will only make things more and more serious.

So through the Tian wow things, should understand the truth is to be multi-faceted development, can not only rely on a single aspect, or will be replaced by others, no matter people or things are the same. You have to cover up one lie with more lies, and when you realize that you are wrong, you should reflect on yourself and make up for it, not cover it up with more mistakes.