Product innovation: Product innovation is the key factor of its success. The juice with a grain of real fruit pulp is its biggest selling point. From the point of view of the drink itself, it is different from the general fresh orange and other juice drinks, in addition to the golden yellow liquid, the company can also be transparent through the outer packaging to really see the presence of fruit particles inside, which feels as if just picked from the tree to put in the same oranges, particles in the eye, each moving. Fruit orange to take in orange juice to add pulp approach, on the one hand, and pure orange juice drinks to form product differences, while consumers drink, feel not only in the drink but also ate directly to the fruit, a "special plus real pulp", suddenly let consumers feel a sense of original flavor.