Hello, all three are moisturizing and water-locking. In terms of texture, the lotion has the highest water content, so it is more hydrating when used. Moisturizers are relatively high in oil content, so they tend to be relatively greasy. Gel is also a facial cream, and relatively speaking, it is a compromise type. Suitable Skin Type, Moisturizer suitable for dry skin, combination. Gel cream is suitable for combination, dry and oily types. Lotions are generally suitable for any skin type.