As a frequent visitor to Maotai Town, I would like to share with you my understanding:
There are about ten wineries in Maotai Town that are capable of making affordable Maotai-flavor wine. Visitors: Maotai, Guotai, Diaoyutai, Huaizhuang, Xiangkang, Qianjiu, Five Star, Huaxia and Jin brand Majia Guobao wineries;
The above-mentioned ones all produce Daqu sauce every year. A winery with a fragrance capacity of more than 3,000 tons, and a paid-in capital of not less than 50 million. As for the self-media account claiming to have an annual output of 5,000 tons of Daqu Maotai Liquor, just take it as a joke.
Example: The annual output of Zhenjiu is less than 3,000 tons; even if the annual output is less than 3,000 tons, the market value in the entire Guizhou Province can be among the top ten!
Question: How much is the market value of the famous M winery, which claims to produce 5,000 tons of high-quality Daqu sauce annually?
Back to the topic:
1. Maotai, Diaoyutai, and Guotai
Guotai and Diaoyutai do not follow the low-end route, and their prices are not comparable to them; although 1499 Feitian makes everyone gnash their teeth with hatred, but Boss Mao is really one of the few consciences. He has two kinds of wine in his hand that can be used as daily rations for ordinary people:
That’s right, but everyone can’t see it. Taishang’s Moutai Prince and Moutai Yingbin;
It is highly recommended to give it a try. If someone tells you that he has a wine with a flying taste close to 90%, then please drink a bottle of ordinary Moutai Prince first; < /p>
If someone tells you that he has a Feitian wine with a taste close to 95%, then please drink a bottle of Jiangmen Classic first;
If someone tells you that he has a Feitian wine The taste is 99% close, so please have a bottle of classic sauce!
As a representative of the soy sauce flavor of rations, Puwang is a hurdle that can never be bypassed. It is cost-effective and has a suitable taste. Because the entrance is strong, it is recommended to store it for a year after buying it; if possible, save it The last three years were better;
The above is the comment I wrote to Maotai Prince three years ago, and it is still valid today! So do you think he can fight?
Before the price of sauce wine increased, the prince and Yingbin were the gatekeepers of the 100-yuan sauce wine. The Internet celebrities were blowing the wine more fiercely than the other. In the end, even the prince couldn't beat it. Isn't it ridiculous?
But what’s even more ridiculous is that after the price of sauce wine has increased, those Internet celebrity wines still can’t beat it!
2. Xiangkang Liquor Industry
Speaking of Xiangkang, a lot of people are confused and seem to have never heard of it; don’t be too surprised, as a liquor practitioner is actually very Little is heard of this brand;
His reputation mainly comes from the supply chain in the industry!
A few days ago, Global Wine Chairman Deng Hong, Sunac Chairman Sun Hongbin, Alibaba founder Jack Ma and 1919 founder Yang Lingjiang spent tens of billions to operate Hengchang Shaofang, causing a stir in the country; you Can you imagine such a winery with a registered paid-in capital of 110 million and a total investment of 6 billion?
That’s right, it’s Xiangkang Winery! It is extremely low-key, and its main line products can hardly be found. It can be said to be the most mysterious wine company in Maotai Town;
If you look at their product list, you will find that they are all OEM:
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The main business of this wine company is the supply and customization of base wine. It does not produce product lines itself, and it can be regarded as one of the invisible kings of domestic wine companies. In this materialistic society, it does not advertise vigorously. Is this a breath of fresh air for wine companies?
According to rumors, this wine company is a vest installed in Maotai Town for a strong aroma (a strong aroma also requires Maotai-flavor base wine, and Maotai-flavor wine has the best aroma-improvement effect). The authenticity needs to be investigated!
3. Qianjiu, Five Star, and National Treasure Winery
Qianjiu is one of the most powerful wine companies in Maotai Town. Unfortunately, its price system is comparable to that of Guotai. , not friendly to consumers, just post a picture:
Guobao Distillery is the clone of Jinjiu in Maotai Town. It was formerly called Maotai Town Liquor Co., Ltd. Later, I felt it was really awkward and changed its name to Guobao Distillery. , the customization of its price system does not take into account the financial affordability of ordinary people, and there is no single product that is a big hit, so there will not be too much discussion;
Five Star Winery is very interesting, it has released a product before Wine, named: Zhenjiu. A winery with great character, but it is a pity that the term "zhenjiu" has been spoiled by netizens in the past two years. After all, "zhenjiu" = divine wine, no matter how five-star it is, it can't hold on to its character, so it launched a new product line with low prices. It is relatively affordable, but the brand is not clear at the beginning. Consumers only hear the name but not the person, resulting in very weak marketing. Let me take a look at its product line:
I recommend everyone to try his five-star hundred flavors. , a hundred yuan ration, enough for a daily drink.
4. Huaizhuang
Speaking of Huaizhuang, there are a lot of stories that have to be told; after all, the young master himself is also the person in charge of one of the many series of wines in Huaizhuang, and his family knows it. Family affairs;
Huaizhuang headquarters is located at No. 009 Huaizhuang Road, Maotai Town. It was founded in 1983. What is interesting is that the gate of Huaizhuang headquarters is directly opposite the gate of Five Star Winery;
Huaizhuang Winery has a popular brand but not a popular product. It has hundreds of product lines (which are being reduced) and consumers cannot tell the difference between direct and non-direct lineage. This phenomenon is inseparable from the situation of Huaizhuang itself. As the earliest private enterprise in Maotai Town, the first thing to consider is survival, and the second is better development. Therefore, during the development stage, it found a bunch of marketing companies to cooperate with. Different marketing companies have different brands. After becoming famous, they began to reduce the brand;
At present, the most famous wine in Huaizhuang is the Golden Sauce Wine produced by Giant Group;
The winery has three independently operated product lines: Huaizhuang Wine Series, Huaizhuang Daqu, and Fengtanlao Among them, Huaizhuang Daqu was subcontracted to dealers last year. There are two versions of the Huaizhuang wine series. The specific details cannot be disclosed. The Fengtan Laojiao series has always been self-operated by the winery. You can try it;
The reason why Huaizhuang is singled out is that among many Maotai wineries, its base wine classification is relatively clear, the price system is reasonable, and it is easy to tell what the price is; if you encounter the price, it is extremely expensive. Huaizhuang wine, which seems like an ordinary wine, really has little to do with the winery, but has a lot to do with the dealers;
Finally, I would like to send a message to all the major wine colleagues: Justice is in the heart, ingenuity can last forever, sell with conscience Wine has a beginning and an end!
The most conscientious one is undoubtedly Huaizhuang Winery. Although the wines of Huaizhuang cannot be compared with Moutai, during this wave of popularity of Maotai wine, Huaizhuang has never seriously increased its prices. This is rare. Those wine companies that seize every opportunity to make money are shameful.
The one that suits you is the most conscientious, and you will be conscientious even if you have money
The most conscientious? I don’t understand. You have to be conscientious. I think the lotus wine with free shipping of 1 yuan is the most conscientious. 1. It won’t kill you. 2. It’s wine. 3. The seller’s absolute cost is more than 1 yuan. This kind of money is given to you to let you drink. of. Isn't this the most conscientious thing?
There are good and bad wineries in any winery, and people are divided into three, six, and nine grades... Compare more for yourself, your conscience is not to deceive others, you get what you pay for, and do it in a cost-effective manner [witty]
The core production area of ??Maotai Town has been swallowed up by capital. I believe that winemakers have a conscience, but capital only focuses on profits!
The mountains and rivers on both sides of the Chishui River are beautiful and the wine is fragrant, but capital has slowly changed everything here. In the future, Maotai Town will be a developed central city for wine brewing, sales, and tourism. But the term "conscience wine" will gradually drift away from here. The wine here is undeniably fine wine, and the people here have also changed because of this bottle of fine wine.
The decisive factor in liquor consumption is economic strength rather than high quality, so drinkers should do what they can! Especially during the soy sauce craze, if you choose a good wine with strong aroma, it will be cost-effective!
Don’t be greedy for good wine. It’s better to get drunk than to get drunk! This is a famous saying from my fellow countryman, and I would like to add another sentence: "Fine wines are fragrant, only drink within your ability, drink less expensive wines and more of the right wines."
I think Moutai is the most conscientious. The market price of Feitian is 3,000 yuan/bottle, but it is strictly stipulated that it can only be sold for 1,499 yuan/bottle!
No winery produces wine with a conscience.
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Kweichow Moutai is the No. 1 liquor in sauce flavor. However, Maotai liquor is expensive and difficult to buy. We ordinary people can taste it occasionally, but if we drink it regularly, we can't afford to bankrupt it. Therefore, Moutai launched Moutai Prince Liquor and Moutai Yingbin Liquor to supply the mid-to-low-end market. If it’s Feitian, check your bank card balance before deciding whether to buy it or not.
Second place, Zhenjiu. Zhenjiu's predecessor was Moutai's relocation pilot project. Unfortunately, it did not perfectly replicate Moutai's aroma and quality, but it inherited Moutai's complete craftsmanship. Both the rare wine series and the aged wine series are very popular.
Third place, Guoqian.
Guogan Liquor Industry is an operating company of Guizhou Muzhu Liquor Group, and Guogan Sauce Liquor comes from Muzhu Winery. Mufu Liquor Industry was established in June 1998. It is the earliest private wine company to establish a factory in Maotai Town, Kweichow. Located in the core production area of ??Maotai Town Maotai Liquor, it has Maotai Town’s unique water source, climate, geology and microbial environment. Only this region in the world can brew authentic Maotai-flavor liquor.
Among the Maotai-flavored wines, apart from Moutai, only Hengke, and Hengke Maotai Liquor is even better in blind tasting! I really want to rank the wines of each house and put them out for a ride, whether it’s a mule or a horse!
I drank Jiuwei wine in Guiyang and it was delicious.