Do you know these six common styles of illustrations and posters? 2020 can be said to be the world of illustrations. From Regan Noodles in Long Time No See, which touched countless people, to the posters of various holiday brands recently, illustrations can be seen. Do you know the common styles of illustrations? Little boy will take you through this article to understand the common styles of illustration posters! Graphic style illustration is mainly color blocks, geometric modeling, smooth outline and more intuitive information, which makes people understand the information conveyed by the interface at a glance. The flat interface can also better realize the transformation of pictures, and the webpage loading speed is faster. Therefore, graphic style illustrations are widely used in various fields. Stroke style is an extension of plane style. Adding outline and brush strokes to plane elements and adding brush strokes to the outline of line-drawing illustrations are more three-dimensional and lovely than plane styles, and are often used in posters, guide pages, logo, etc. Texture style illustration, also known as grain noise style, is another branch of plane style. The page is superimposed with grain texture, showing a matte texture, which is a bit like sand painting, but more delicate than sand painting. The main manifestation is the use of a large number of color blocks. Elements are single and clean, and textures are often superimposed on highlights and shadows of elements. Increase the details in the picture through graininess, the picture is natural, three-dimensional and vivid, and the painting style is relaxed and casual. Ukiyo-e painting refers to "a prosperous and empty world" in Buddhist language. Ukiyo-e painting shows the ups and downs of the world in the form of painting. Ukiyo-e painting style is based on traditional prints, emphasizing the plane painting of lines and color blocks, with bright colors and birds, fish and waves as the main forms of expression. MBE illustration is a style created by the designer of Dribbble. It depicts elements with thick black lines, removes unnecessary elements in the picture, and the color blocks are clearly distinguished, round and lovely. With small elements, it is often used in boot page, startup page, logo, etc. Watercolor illustration is a popular painting method in recent years. Simple lines, gentle colors, quiet and natural, simple and casual lines. Watercolor illustration is particularly creative, which can not only express various styles such as realism, abstraction and magic. Illustration is one of the most common design elements in our life. It has gradually become the mainstream of poster design in recent years. Different styles of illustrations bring people different visual feelings. Which one do you like? The winter tourist season is coming, and these five tourist poster templates can inspire you. It is difficult for most people to get value from their work, but a two-day trip to a new landscape can be an adjustment of life and make people gain new possibilities.

Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~

1

Retro style

Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters promoting tourist cities, resorts and weekend outings in the same format.

The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.

Recommend retro tourist posters for you in the Republic of China >>

2

Noise illustration plane illustration

AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.

In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.

These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.

In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.

The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.

AlexAsfour takes into account the composition and color of illustrations when typesetting, and the style and arrangement of words are in harmony with the whole.

Recommend Pingfeng Illustration Poster for you >>

three

geometrical shape

In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.

Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.

ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.

four

High quality photography

The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.

Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.

Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.

five

Graphic creativity creative graphics

Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.

For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.

For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.

How to make a poster design? Recommend several super-easy-to-use tools, even if you design Xiaobai, you can easily make tall posters:

1, maker

Maker () is a super powerful online poster making artifact. I have used it for almost three years. Making posters is as simple as making PPT. Just drag each element onto the canvas, and you can make various posters.

It provides various materials, such as posters, picture books, leaflets, invitations, marketing long pictures and business cards. ......

Basically, you can find everything you want.

For example, the cover of this fashion magazine:

Click on the selected element to edit, and you can drag it at any time like PPT. The operation is really super white

There are many original illustrations and materials to choose from, and you can make tall posters directly on the Internet:

By dragging and dropping, you can put all kinds of original elements into your own design without any copyright risk:

This is the cover picture of the original picture and illustration of the WeChat platform. Although not as good as Ps, it is enough for daily use:

2. Canva- can be painted

Canva is a super global design tool website. Referring to the website template, Xiaobai can also make high-profile posters.

First of all, there are many template materials that can be referenced, and it is enough to basically apply them.

Please click to enter the picture description. If you are not satisfied with the template material, Canva also has free pictures, fonts and plug-in galleries, and you can also make your own tall posters. The following figure shows the effect of combining two templates, is that ok?

Please click on the input picture to describe that there are also many special effects tools available in Canva station, and you can generate tall effects with one click. (For example, let's make the picture above according to the style of Tik Tok. )

Please click to enter the picture description, which is really super convenient. Similar platforms include Ke Fan Fast Map and Fotor Online Design, both of which can achieve similar results. Each platform has its own advantages and can be used in combination.

For example, the matting function of Ke Fan Quick Map is very easy to use, and it is very convenient to matting into material with one key:

Please click to enter the picture description. Of course, if you want to make a higher and more professional poster, I still recommend you to learn the knowledge of graphic design and play with these tools.

Finally, share some design principles:

1, alignment principle

In layout design, alignment can make the visual effect uniform, and the layout looks clear, neat and orderly, which is very suitable for beginners.

In the principle of alignment, it also includes left alignment, right alignment, center alignment and both ends alignment, which can make the picture more neat, clear and orderly.

Example-This poster is aligned to the left:

Please click to enter the picture description. 2. The principle of contrast.

The principle of contrast is to put different colors, shapes, sizes, lines and other elements in a layout, giving people a sense of visual emphasis and more organized information content.

For example, this poster uses the principle of contrast, which makes the overall picture of the poster very strong:

Please click on the input picture description 3. Noise reduction principle.

In a poster, except the background itself, generally no more than three colors and fonts are used, which can make the whole poster look more concise and clear, and will not give readers visual pressure.

For example, this poster uses the principle of noise reduction:

Please click to enter the picture description. 4. The principle of blank space.

Blanking was originally a common technique in China's artistic creation, which means that in the artistic creation of calligraphy and painting, in order to make the picture and composition of the whole work more harmonious and exquisite, the corresponding blank was intentionally left, leaving room for imagination.

At present, this function is often used in posters and artists.

For example, the following posters all use the effect of the white space principle:

Please click to enter a picture description, find an enterprise service, and then pay after delivery and guarantee to accept Zhubajie.com.