Weifang is located in the middle of the Jiaodong Peninsula and Shandong inland, north of the Bohai Bay, with four distinct seasons of the monsoon zone continental climate, the annual frost-free period of 180 to 200 days, the annual rainfall of 600 to 900mm, the average annual sunshine hours of 2,500 to 2,700 hours.8, September, October the average temperature of 25.4, 20.1 and 14.1 ℃, respectively, day and night in August ~ October The average temperature in August, September and October is 25.4, 20.1 and 14.1℃ respectively. The mild climate, large temperature difference, abundant light and moderate rainfall are favorable to the growth and nutrient accumulation of Weixian radish. Weixian radish main production area around the former Weixian County, for the alluvial plain, flat terrain, deep soil, high soil fertility, rich groundwater resources, light clay loam, slightly alkaline, water retention and fertilizer retention capacity, high soluble potassium content in the soil and water, it is such a specific climatic conditions and soil base, bred high-quality varieties of Weixian radish, supplemented by supporting the cultivation of perfect technical measures and marketing strategy, to create the Weixian radish brand with a good reputation.