First, the website is laid out with tree keywords, so every page should be connected with the keywords on the home page.
The second type: written for the core product keyword of this page, which is the core keyword+modifier+modifier+company name (for example, the page title of shoe packaging box can be written as: shoe packaging box+customized shoe packaging box+sports shoe packaging box manufacturer+company name).
The third type: write around the key optimized keywords and lay out the keywords that need to be optimized on each page.