Bar business project introduction

Bar as the most characteristic suitable for young people's entrepreneurship good project, so many people are beginning to do this intention. Then how to start a bar business?

Bar business project introduction Part 1

A characteristic of the bar, does not lie in the big, but lies in the fine: a characteristic of the music, a characteristic of the performance, a characteristic of the atmosphere, a characteristic of the activities, naturally, also fire the business of the bar. Open a small bar with characteristics, invested capital of about 500,000 yuan, monthly gross income of 15-20 million yuan, monthly net profit of 5-7 million yuan RMB.

Success Stories

Ms. Luo was the head of an early childhood education institution, in March 2005, in Luohu District, North People's Road, invested 400,000 yuan to open the young white-collar dating for young white-collar friends named "People's Avenue" of the young white-collar dating bar. Dating Bar. As a result of clear positioning, distinctive features, at present, the area of less than 300 square feet of the small bar monthly turnover to maintain about 15 million yuan.

Speaking of opening this white-collar bar, Ms. Luo said it was purely by chance. Initially just want to find a place for friends to meet, and then the bar became a young white-collar free dating party, matchmaking for young friends "free matchmaking" place. More importantly, Ms. Luo this accidental investment into a lucrative investment project. At present, Ms. Luo is based on customer and market demand, in the city preparations for the opening of franchise outlets, the model in the city to "copy" to promote.

Ms. Luo said that the cost of the bar is mainly the cost of renovation; occupies the second place is the rent; staff wages, maintenance costs followed, such as electricity and so on. It is understood that in Shenzhen, the reason why the new bar is increasing, because there is still profit in it: if a bar has characteristics, reputation and taste outside, the day's cash flow at least in a few thousand dollars, the highest can reach tens of thousands of dollars. According to Ms. Luo, Shenzhen, some well-managed bar, a year can earn millions.

Main target customer group: young white-collar

Ms. Luo introduced the bar is located in the young white-collar free exchange of places, the admission of all the ladies to implement free consumption policy. This attracts a large number of white-collar female consumers. The addition of these white-collar women has attracted more white-collar men to the bar. At present, the bar's main customer group is unmarried young white-collar workers between the ages of 22 and 35. As the bar will often organize some communication and networking activities, which invariably provides a very good free dating platform for young people who are eager to communicate with each other in the city, so it is very popular with these young white-collar workers. Since its opening, the bar's five private rooms are full almost every day, and consumption needs to be booked in advance.

Key to success: features and location

The operator's thinking determines the characteristics of the bar. In addition to the bar in the decoration efforts, the soft environment of the bar, including operating characteristics, and even music are very important. Therefore, Ms. Luo, in addition to the hired professionals responsible for the day-to-day management of the bar, is the first bar in Shenzhen, all the bars to launch a free consumption policy for the ladies who enter the bar.

At the beginning of the opening, for the consumer level of Shenzhen bars generally high status quo, Ms. Luo went to the low-priced, popular route. Drinking a beer in the hall is only 10 dollars. At the same time, the organization of a series of friendship activities, regularly invite some units of young white-collar friends in the bar organization party. Soon gathered popularity, a lot of young friends even from Guanwai come. Most of the bar is a repeat customer.

Ms. Luo is very satisfied with the location of the People's Avenue bar: it is located near the Honghu Walmart shopping district, and there are basically no other distinctive bars in the vicinity, the traffic is very convenient, and there are also very ample parking spaces, which is a very important advantage for the tight parking space in Shenzhen.

Expert Opinion

Senior entrepreneurial investment consultant, enjoying the folk entrepreneurship "brain bank" called Zou Tao entrepreneurial consultant agency, the chief entrepreneurial consultant, Mr. Zou Tao, that, for a bar, in order to operate well, in addition to their own unique, Can not be replicated outside the characteristics, but also need "time, location, people and". Used to play the bar people know, on the small bar, "people" is the soul, the boss of the people and business principles should be the key point to maintain familiar customers to absorb new customers.

(1) The store wants to form a style of positioning

As a good project of entrepreneurship, the bar, its style, style and atmosphere is a strong hardware for its survival and development. I want to create a "European and American fashion bar". The face of the people is by the 80, 90 after the trend, fashionable people constitute the customer base. Let the customers come to get what they want, but also get their unexpected. Unexpected things always strengthen people's sense of freshness and surprise. The bar's style and atmosphere is entirely dependent on the store's finishing touches as well as the combination of background music to accentuate and render.

(2) the choice of store address

In fact, no matter what type of store site, want to be located in a high traffic, economically developed areas. But in fact, all aspects of the perfect area has long been other types of businessmen have seized the initial opportunity to experience a long period of exploration and development, become a prosperous economic zone, so high prices, high cost, high cost is to cut profits, so I am not prepared to choose an economically developed area as the location of the store. So I am not going to choose an economically developed area as the location of my store. I am looking for a 90㎡-100㎡ store as the location of my store. The crowd in this commercial area is mostly young people with a certain amount of discretionary income, the post-80s and 90s. They are sensitive to fashion and are keen on pursuing fashion. As the old book says: to do things, we need to be able to accomplish things only when the time, the people, and the place become a line. We must have patience and spend money to solve this important factor of geographical advantage.

(C) the choice of sources

The bar of the alcohol category non-four: root beer, foreign beer, wine, cocktails, soft drinks, in addition to alcohol, of course, must also have dry fruits and vegetables food. First of all, the root beer I choose Harbin root beer, because the Harbin beer in our country's reputation is very good, taste and comfort can be called the first. Secondly, I chose the United States, Germany, Britain as the main composition of the foreign beer sources. Next is the foreign wine and cocktails, foreign wine does not need a wide variety, only the introduction of relatively speaking belongs to the classic models of VODKA, WHISKY, such as ABSOLUT VODKA, SKYY VODKA, TEQUELA VODKA, GORDON's VODKA and Jack Daniel's whisky, Jim Beam whisky, Black Lable whisky, Red Lable whisky, Chivas Recal whisky and more. Cocktail mixing requires professional bartenders, who not only have a high-key and precise technique, but also have to keep pushing the boundaries to meet the requirements of fashionable people who like to try new things. Soft drink varieties are divided into ready-to-drink and modulation type, ready-to-drink for mineral water, Sprite, Coke, Zero, Watson's tonic water and soda, energy drinks Red Bull, Bowers, etc.; modulation type for coffee, milk tea, hot chocolate, a variety of fruit juices, tea, and so on.

(D) before and after the official opening of the store decoration, display, means of publicity and mode of operation

Each entrepreneurial good project store have their own characteristics, my bar is aimed at 80, 90 after the fashionable people, so the store is decorated in Europe and the United States simple atmosphere of the main mood to red, black and white as the main color, the integration of soft Yellow lighting, so that once people enter, there will be unlimited comfort and a sense of home, without losing the sense of fashion and have a sense of cordiality. The displays in the room are all decorative with a strong sense of design, and with the passage of time, we continue to collect memorable celebrity collectibles. The bar's publicity methods should be targeted to gather the crowd, in department stores, such as Paris Spring, Zhuozhan, China Merchants, Eurasia Shangdu, Yatai Fuyuan and other places, as well as hipsters gathered in small stores, such as Guilin Road Alley, Chongqing Road Alley and other places. The publicity of the "universal selection, focus on training" approach.

As an entrepreneurial project of the bar, an industry surrounded by fashion elements, the need for constant renewal and innovation. Only in this way can fast and better retain customers. Because the characteristics of young people is to accept new things faster, so as such an industry, it is more important to have a sense of non-stop innovation. Want to do a good job of the bar, we must have the pressure to innovate, from a variety of ways to accept new things.

Bar business project introduction Part 3

The first part is the market analysis

The bar as the standard model of the Western wine culture has been introduced into our country, and gradually enter the people's lives and the streets of the city. With the continuous improvement and enhancement of people's living standards, the bar industry has stepped into an era of great popularity. The rise and prosperity of the bar industry is closely related to the overall economic, social and cultural changes in China. The economic belt of the bar industry has become the mainstay of China's leisure consumption industry.

The second part of the products and services

Through my understanding and deepening of the bar industry at this stage, I have summarized the existing market situation of the following related industries. First let me analyze the current development background. At present, under the influence of economic globalization and regional economic integration, to mutual benefit **** win as the goal, to strengthen international and intra-industry exchanges and cooperation has become the primary issue facing our bar industry. Therefore, we have the need to implement. In such an era of rapid economic and cultural development, receiving and introducing new programs and industries is a powerful opportunity to promote business development. A hot development opportunity answers the phrase "come and go". So, while the bar industry is in its maturity stage, it is important to take advantage of the opportunity and keep moving forward before the trend fever subsides. There is a saying among Jewish businessmen that 'there is no bottomless pit in the mouth of business', meaning that bars have unlimited prospects for development and profit. Secondly, there is the current situation and development trend of the bar industry. With the establishment of socialist market economy, the bar competition is becoming increasingly fierce. The current competition of bars can be said to be all-round and diversified. They are not limited to a single model, including the bar's business route, business model, market positioning, investment methods and organizational forms. It can be predicted that the status quo of bars will not change greatly in the short term, which is different from the situation in the early stage of reform and opening up, and also related to the overall economic environment. People's economic income and consumption concepts determine the pace of development of bars. Today's economic trend is obvious, people's income increases, disposable income increases year by year, people are beginning to learn to enjoy life, that is an indispensable pastime in life, so the development trend and momentum of the bar is very good.

With the above analysis, several basic elements are in place in order to conduct business in an industry. The implementation and execution of this business plan is necessary and socially beneficial in the existing context of a bar industry that has successfully gone through the start-up phase and is well on its way to the development phase and has managed to become a well-established part of the business chain.

The third part of the key elements of entrepreneurship

(a) The store wants to form a positioning style

As a bar, its style, style, atmosphere is a powerful hardware for its survival and development. I want to build a "European and American fashion bar". We are facing a customer group consisting of post-80s and post-90s fashionable people. Here, customers can collect real-time, the latest European and American fashion information, covering clothing, food, housing, transportation and other aspects, as well as celebrity trends and the latest fashion information. Let customers who come here get what they want and what they don't expect. The unexpected always enhances one's sense of freshness and surprise. The style and atmosphere of the bar is completely set off and rendered by the combination of in-store sophistication and background music.

As for the name of the bar, I named it Nine O'Clock

The name "LIFE" has a lot of elements that are important to people. I personally like the number 9 in my mind. It's second only to perfection and first. To be honest, I don't like being number one. First of all, if I'm stupid, I really do have the best abilities. Secondly, when you're number one, the biggest enemy is yourself, the most overlooked and feared enemy, both in business and personally, is also yourself. Either you stop and wait for others to surpass you; or you get cocky, which ultimately leads to failure. So the name, I give it means 'you can stay away from the first, but you must always pursue the best' always keep this balance, survive in the difficulties and cracks, and always have the most full of enthusiasm and vigor.

First, choose the address of the store.

(2) The choice of store address

In fact, no matter what type of store, you want to be located in an area with a high flow of people and a well-developed economy. But in fact, areas that are well developed in all aspects have been seized by other types of businesses. After a long period of exploration and development, it has become a thriving economic area, so high prices and costs are cutting into profits, so I am not going to choose an economically developed area as a location for the store. Similarly, I wouldn't choose a place like 'Pub Street' or any other place where pubs congregate, although normal competition for development has to follow this principle, there is competition. However, I believe that the targeted selection of customers can be a direct hit to the customers themselves, and without a strict customer orientation there is no need to follow the trends of the booming economy. That's why I would choose a geographical location where hipsters gather, neither in the commercial center of the city nor in the gathering place of bars. So I chose a business district centered on the intersection of Longli Road and Tongzhi Street, with a radius of crowd density around it. I want to find a 90 to 100 storefront as the location of my store. Most of the people gathered in this business district are young people with some disposable income after 80s and 90s. They are fashion sensitive and keen on pursuing fashion. They take keeping up with the world's fashion trends as an indispensable part of their lives, so this kind of crowd is very suitable for my bar's customer orientation. I estimate that the front rent is affordable within 4500/month with high rent.

Bar business project introduction Part 4

Blue Autumn Music Bar business philosophy: elegant music, comfortable environment, from Hong Kong and Taiwan, foreign stationed in Chongqing, as well as the local high-end people and the intellectual beauty of the place to hang out. Coming to Blue Autumn represents a symbol of taste, identity, elegance and high-end.

First, around this commercial positioning to do articles, the most important thing is how to attract intellectual beauty subconsciously or subjectively are willing to come to this Blue Autumn. Because in Chongqing or in any place in the country, do the bar industry, if you can take the beauty (especially the intellectual beauty) to do the article, then the probability of success will be very high.

Second, how to implant a unique corporate culture: the business model can be copied, but the unique corporate culture can not be copied, first of all, your product from where, that is, your shareholders structure and operations team is from where it gives the customer base heart to produce a feeling is not the same, the common analogy is that this bottle of red wine I'm here is worth the price. (For example, Man Kee desserts, from Hong Kong, although the price and the portion is not very full, but in the hearts of the customer base will feel, is so expensive, because of the well-known brands from Hong Kong).

Third, do taste music bar: your investor and the operating team is very key, which will give many people imagine, shareholders and operations from Hong Kong, giving people the feeling and association is certainly different. Including the further development of chain operations in the future, the brand from Hong Kong will certainly promote the development and cultivation of the brand. Imagine: If the shareholder structure and operations team is from other places or local people founded, the influence and spread will be lower, which will have a great obstacle to the future development of the chain as well as the franchise. You want to highlight is more than just music, environment, but also highlight your service, and the service concept from Hong Kong has always been recognized by many people, they are professional, dedicated and responsible.

Fourth, to find the right Hong Kong operations team to participate in the management, and then register a joint venture brand enterprise, for the future development of the chain in preparation, which includes website recommendations, construction, and registered trademarks and other related brand operations, are very critical, so the name must be able to understand the memorable, Blue Autumn is just a tentative name.

A: Blue Autumn music bar marketing program for the target customer groups

For some of the target consumer customers, in this place, whether it can meet my needs, I can meet the people I want to meet? What kind of people will come here?

1, for the intellectual beauty of women: to attract them to come here is that this place investors

and operators are from Hong Kong, also heard that the appearance of people here are some of the successful Hong Kong investors and foreign development of successful people in Chongqing and the local high-end people, there is an occasional high-end bachelorette party, where the music and the environment service is first-class, so that you can go out and have a good time. Since you want to go out and have fun, you should go to this place to have a look, maybe you can meet some high-end friends in the business world here? Both subconsciously. Or subjective consciousness to make them think this way. Cultivate this part of the population into Blue Autumn's fans.

2, for the real high-end people and pseudo-high-end: first of all, the age of these people (men) should

in 35 years of age or older, have a certain amount of social experience and social experience and have a certain amount of consumer spending power, they are pursuing a kind of ideological or visual ambiguity, because this kind of ambiguity will allow them to get completely relaxed, and come to the Blue Autumn and even hormonal concentration will be enhanced. This will acquire a great sense of fulfillment both visually and mentally. It is also known as the psychological subliminal flirtation. Most of them do not like very noisy place, like a bit of background music and comfortable and quiet place, do not like very savage girls, like intellectual girls, like texture of the girl; attract these people's focus here, must be through various channels to let this group of high-end people know that this jazz bar often appear above these types of girls, in this place more than just elegant music, elegant The first thing that you need to do is to get a good deal on the price of the product, and then you'll be able to buy it.

3, for in a special stage and have a certain consumption ability of special groups: this place can let me get relaxed and get a short comfort? The so-called special stage here refers to the time when a person is in a state of disillusionment and loss. The so-called special group with certain consumption ability, we hope that it is those senior gold-collar workers, or the complaining women and high-quality single leftover men and women as well as those who are in the stage of emotional confusion. Because this part of the population if the marketing is good, there will be viral spread. The viral spread of the use of word of mouth is the principle of word of mouth spread, can be like a virus spread rapidly, because this spread is the spontaneous between the user, so almost no need to spend money "These people will come to the motivation is the theme of our features, music, word of mouth, the environment, transportation.

B: some other marketing creative selling points:

1, Blue Autumn Music Bar flowers: every day in the Blue Autumn Music Bar flowers can be seen anywhere, especially in the private room flowers have been budding.

2, Blue Autumn Music Bar restroom: look at a business restroom to know how this business is the business so Blue Autumn restroom to pay special attention, it sells in addition to clean, fragrant, how to let people linger, because, here may be the best place to get hitched, where there is the possibility of encountering the girl of my dreams and the potential for sexual encounters.

3, Blue Autumn Music Bar's VIP room: it is characterized by will show your identity, taste. In the VIP room filled with fragrance filled with fragrance, you can be private when you want to be private, you want to show yourself when you can show, drinking red wine and smoking cigars looking out the window at the beautiful women. (The glass windows can look out and in directly)

4, Blue Autumn Music Bar's outside features: high-grade seafood barbecue and dark beer from Germany. It's definitely a showcase, too.

5, Blue Autumn Music Bar from time to time single high-end small party: this party to have a certain degree of privacy and high-end sex, take the registration and ticket sales. Both men and women need to buy tickets, for members with VIP diamond card can be exempted. Business as usual.

6, Blue Autumn Music Bar VIP card sales:

(1) buy silver card 5000 yuan to send 1000 yuan, 75% discount

(2) buy gold card 10000 yuan to send 3000 yuan, about 77% discount

(3) buy platinum card 20,000 yuan to send 8000 yuan, about 71% discount

(4) buy diamond card 50,000 yuan to send 25,000 yuan, about 66% discount

7, Blue Autumn Music Bar's official microblogging and website: through the official microblogging and website to publicize the concept of jazz bar concepts and ideas, to develop some loyal fans.

8, Blue Autumn Music Bar positioning: Monday and Tuesday theme violin, Wednesday and Thursday saxophone, Friday and Saturday jazz bands and singers sing, Sunday high-end party and occasional dance performances.

9, from time to time to invite some Hong Kong and Taiwan as well as mainland stars to perform in line with the positioning of the Blue Autumn Music Bar, as well as to receive some of the high-end people to Chongqing.

10, and the news media to maintain good relations of cooperation.

10.