The Pros and Cons of Network Star EconomyWith the rapid development of the Internet, network star economy has become a hot topic in today's society. Network stars accumulate popularity and fans through social media, video sharing platforms and other channels, so as to realize commercial operation. The internet star economy brings several pros and cons as follows. First of all, the network star economy provides a wide space for individuals to develop. Any talented individual has the opportunity to showcase his or her skills and charisma through Internet platforms, thereby attracting fans and realizing commercial value. This equal opportunity makes it easier for talents to be discovered and promoted. Second, the Internet star economy has brought new impetus to economic growth. Through the commercialization of network stars, a large number of employment opportunities have been created in areas such as advertising, endorsement and acting. The prosperity of network star economy promotes the development of related industries and stimulates consumption and investment. However, there are also some problems with the network star economy. First, the business operations of network stars are easily affected by market fluctuations and competitive pressure. Over-reliance on online platforms and fan support may lead to income instability and career risks. Second, the network star economy is prone to breeding false prosperity and blind worship. Some network stars may gain attention and benefits through false publicity and fan manipulation, bringing adverse effects to viewers and fans. Blind worship of network stars may also lead to distortion of social values and deviation of personal values. To summarize, network star economy brings personal development opportunities and economic growth momentum, but it also has business risks and social problems. While developing the network star economy, it is necessary to establish corresponding norms and regulatory mechanisms to protect individual rights and interests and social public **** interests.