1. Popularity is misleading

When you pass by a braised vegetable restaurant and see a line of people lining up at the door, do you subconsciously think that this restaurant is very popular? , which means that the quality of this store is very good. Here is a marketing strategy that some braised vegetable shop owners will use. In actual practice, the following are reflected:

1. Give away products. Capture the mentality of most consumers who are greedy for small gains and attract more consumers.

2. Retain consumers through some interesting activities. For example, lucky draws, trying new dishes, etc.

3. Hire people to line up to create a popular phenomenon (this approach is not recommended, the key is to make the product good)

2. Combination packages

< p> This type of method is also commonly used in the catering industry. It usually uses popular products to drive the sales of unpopular products or popular products to drive the sales of new products. While customers can feel the benefits, braised vegetable shop owners can also earn larger profits. and enhance promotion of other products.

3. Use decimal points skillfully

I wonder if you will feel this way. Although the difference between 99.99 yuan and 100 yuan is only 0.01 yuan, 99.9 yuan feels like only 100 yuan. A feeling of more than 90 yuan. This is also a number game often used by some braised vegetable restaurants to make customers feel more cost-effective.

4. Create a consumer mood through the environment of the braised vegetable restaurant

The environment of the braised vegetable restaurant includes the decoration of the store, the design and use of lighting, and the use of music. Through this series Due to the interaction of factors, customers will experience an upsurge in consumption sentiment. According to psychology research from the University of Leicester, playing classical music in restaurants encourages customers to spend more because it makes them feel richer.

5. I have what others don’t have, and I have advantages when others have them

In the catering industry, it is very taboo to have no characteristics, because customers now have too many choices. If you don’t give them a profound Impression, it won't be long before he leaves you behind. Moreover, the characteristics of a braised vegetable restaurant do not mean that you have to be completely different from other braised vegetable restaurants. As long as you innovate the taste and craftsmanship to distinguish yourself from other braised vegetable restaurants, you will naturally attract customers.