(1), shopping guide network promotion (taking "One Network" as an example)
Shops on Taobao can claim stores on "One Net" for free, that is, they can apply for approval and submit them to "One Net" for inclusion on the website. Once included, they can publish some information about store discounts and promotions, so as to attract more buyers to see this information and even pay attention to your store. This long time mainly depends on the benefits of large traffic on their websites. It can bring a lot of traffic every day. If used well, it will have a good effect. However, this method seems to be a bit of a threshold, requiring the seller's credibility to be above two diamonds, so now you can get to know even if you don't have two diamonds. In fact, this is all right, because the demanding shopping guide website is more reliable for buyers and more beneficial to our store. Why put this method in the first place is because I think it is more effective. It's purely personal.
(2)SEO (search engine optimization)
Simply put, search engine optimization is to urge search engines to search your vocabulary first by modifying and adding some popular keywords or words when retrieving information, and then make your ranking higher and get more opportunities to show your baby. Including some pictures and flash optimization, it can promote your store or baby to rank high. Most of them contain popular search keywords, which can increase the chances of baby being searched and naturally increase the chances of being bought. In fact, keywords are not very strange to people who open stores. The key point is how to reliably relate, which needs to be brewed by yourself.
(3), advertising alliance advertising (taobao guest, Ali mother)
I don't have much contact with advertisements in advertising alliance. My shop only uses taobao guest, and I choose 30 products I want to promote in taobao guest. I set the commission ratio according to my baby's price and my affordability, and let others choose the products he wants to help you promote, and he can get the commission from the products he sells. Others are more motivated to do it, and you can get more income. Just like you want to plow the field, feed it grass first. This method is generally a little difficult for a shop that has just started, and there are different opinions.
(4) QQ group promotion
Personally, I think QQ group is a very direct promotion tool. In QQ group, you can achieve your goal in various ways. I summed up all kinds of experiences gained by chatting with my classmates. Most people enter the QQ group by bullying, pretending to be poor, engaging in ambiguity and other ways to gather topics and popularity, so as to achieve the purpose of promoting their own stores. When you communicate with people in QQ group, you will give full play to your advantages. Keep your mouth sweet, pretend to be good, and let everyone's attention basically follow your thoughts. Look at their tone of voice and start chatting privately when appropriate. One principle that I discovered after chatting on QQ for so long is that chatting with a man can only persuade him to buy it for his girlfriend, or let him help promote it, and chatting with a woman can stimulate her consumption desire. Women can't resist the temptation of cheap, and women are more impulsive and emotional. As long as she likes this product, she is expensive. When shopping on Taobao, most consumers want to buy both goods and services. In addition, QQ group photo albums and forums are also good promotion platforms. Although few people read it, there are fewer opportunities to delete posts. Another drawback is that it is easy to be regarded as a viral sales promotion method, but this method does not need to spend money, only needs to spend some thought, and has little effect.
(5), mail promotion
E-mail promotion so far, I have only used mass mail. Maybe many people don't like email promotion, and I seldom use it. E-mail promotion has many disadvantages. Not many people pay attention to e-mail. I don't pay attention to emails sent to me by others. I always think reading emails is a waste of time. I regard myself as a person who has been promoted. I won't accept this way, but some people have analyzed that there are people of some age groups.
(6), soft text promotion
This promotion method is widely used by us. We embed what we want to promote into articles and pictures through text narration or pictures, and let people accept it without anyone knowing. Of course, this realm is not available to everyone, which requires a long period of literary accumulation. First of all, what you write should be attractive. We should grasp people's preferences to write your soft articles, and try to integrate sensational things into them. At the same time, you shouldn't let these highlights obscure your own theme. You should grasp the degree between the two. Reasonable distribution and good writing skills are essential for soft writing. If you are not a professional writer, I'm afraid you have to ask.
The gunman, but the gunman doesn't know his shop as well as we do, and there will inevitably be some exaggerated elements. This method is not suitable for me. Personally, I think my writing needs to be strengthened gradually.
(7) Forum promotion
This is a very effective way to promote the forum. The forum is the most popular place. If you successfully post more posts in the forum, it will be an indispensable gimmick to promote the store. Of course, your post must be attractive, and the content can attract everyone's attention, so everyone will be interested. However, due to a large number of people posting advertisements indiscriminately, the management of the forum is very strict now, so the post must be very soft, and the title and content must be very sensational and attractive, so that more people can pay attention to your post, which actually needs the support of soft text.
(8), Taobao community, TaoJianghu, plus gangs
These are also widely used methods. If you reply in the community, the personal information you reply will show your Want Want number. Here, you can click to enter your shop and leave your own figure inside. The post will be shocking enough to attract people's attention, and your store will have a higher chance of being noticed. It is also a good way to go to Taojiang Lake and gangs to reply to posts, participate in activities and gather their popularity. In addition, a Taobao farm just discovered today can increase your popularity. I always add 4 or 5 gangs, but I always feel that I don't have much time to reply. At present, my activity is not high!
(9) Add friendship links and want want groups.
Friendship links don't make much sense. Most of the friendship links we add now are one-way. It is only useful to find that kind of two-way friendship link, which requires us to negotiate with some big stores. Want Want Group is a method I use now, and the popularity of the collection will affect the ranking of stores on Taobao. Add Want Want Group, there are usually many activities in the group, such as auction and collection, which are all prepared for us who have just done Taobao.
(10) Blog Promotion
Blog promotion is actually very practical, and your blog will never be deleted. Although it is a post bar, the premise is that the blog is well known. Like our current blog, few people read it, and the effect is not obvious. This is just a way. I applied for four blogs and posted articles on them, but the results were not good. Few people go to see them. Maybe it's because I haven't done enough work, or more likely because of the lack of time or energy, I always feel that I really can't spare too much time to manage my blog.
The above ten kinds of online search rates and click-through rates are relatively high, and they are often used to promote Taobao stores, which is more useful for individuals. Maybe they are wordy and feel unprofessional, but this is the main thing. If you really do these things well, the store's passenger flow will increase. These tasks are cumulative. If you decide to be a shop, you have to spend time and thought. Don't think about getting there in one step. Let's work hard.