Under the huge workload and work intensity, staying up late for contemporary young people seems to have become a common thing, and frequent staying up late also makes getting up early a dream. Most young people go to work every morning in a hurry, can spare time to eat breakfast, only a few, breakfast, seems to have gradually become a luxury, many young people's breakfast from the traditional porridge, soybean milk, doughnuts into milk and bread. If the market has not changed, everything seems to be so, but in the context of the new retail, Ali once again made a shocking choice.
August 12, Ali opened six new-style breakfast stores in Shanghai in one breath! In can't help but remind me of the rhino manufacturing, Ali cut into the traditional textile and clothing industry, this new style breakfast store is cut into the food industry, Alibaba's business scope is constantly expanding, the potential to earn every penny.
It is reported that Alibaba's six new breakfast are opened in the subway entrance, using "stall production, customer cell phone ordering, self-service cabinets to pick up food" mode, to solve the problem of queuing in the traditional breakfast store! And Ali also plans to fully open the pace of expansion, will open another 80, 1,000 in Shanghai within three years.
The price of the new breakfast store?
According to the trial operation, Alibaba's sells Chinese breakfast buns and pancakes, as well as Western-style sandwiches, and drinks such as soymilk and coffee, as well as milk tea and crispy pork, with a bun priced at 5 yuan, and a pancake priced at 8 yuan, with a single store selling an average of 500 units a day.
A pancake 8 yuan, still barely understandable, but a bun selling price of 5 yuan, is certainly right is expensive, but capital are profit-seeking, with the least cost, get the highest return, which is exactly what they seek.
In fact, before Alibaba, KFC has also launched a breakfast program, and the overall operation has performed better, becoming one of the reliable sources of income, so why do the giants have to power into the breakfast field? To summarize in one simple sentence: the profits are there!
Profiteering?
A bun five dollars, indeed, is not short of money before the Lord may be in order not to queue up and buy directly, as for profiteering only in the formation of large-scale operation is considered, according to a point of 500 copies of the sales volume, sales of the average price of 9-13 yuan, then a point of the daily turnover of: 5,500 yuan, this amount is not high, in accordance with the catering industry, the profit can be up to Half of about, at most, is about 2750 yuan, so look at a single store can not be considered profiteering, but if it is 10, 100, 1000? By then the profit is how much, at this point is not considered to be profiteering?
In summary: the scale of operation is not difficult for Ali, so under the scale of operation, breakfast this profitable industry will certainly come to the fore.