Objectives

In order to further expand the XXX hotel catering in the local wedding market influence for certain economic benefits, to plan to launch a "romantic wedding warm service special offers next year!

l VIP parking

l enjoy the hotel's special drinks

l wedding banquets full of 10 tables at one time can enjoy a complimentary two bottles of beverages per table (Sprite and Coke, non-accumulative)

l wedding banquets full of 20 tables at one time can enjoy the above concessions in addition to the enjoyment of one table free of charge and free of charge to provide the hotel a room for the honeymoon

l anniversary of the wedding meal and booking a room enjoy hotel The wedding anniversary dining and room booking enjoy the hotel's diamond card privileges.

Children's full moon wine, enjoy VIP discount (complimentary flowers, birthday cake)

Fourth, advertising

1, printed hotel wedding banquets flyer, the organization's staff to distribute.

2, contact the local wedding company and wedding photography company to negotiate, make the corresponding cash commission amount of two percent of the standard (example: 10,000 yuan commission of 200 yuan) and wedding photography company to provide free dressing rooms and a series of services.

3, full banquet sales to cash commission to two percent as a standard (10,000 yuan commission 200 yuan)

4, enhance the details of the service, targeting all types of banquets to make surprise services (serving show, LED scrolling, signage, site layout, etc.)

5, good network publicity, microblogging and put all kinds of local well-known publicity website.

6, the use of hotel resources in previous years, contact wedding customers to promote the full moon feast and various services.

7, do TV program advertising, publicity.

Hotel Wedding Banquet Marketing Program Part II

First, the theme of

beautiful and good fortune by the gift of God to satisfy the wedding banquet in the xx

Second, the overall idea

Give full play to the hotel's own advantages and innovative activities ahead of the arrangement, through a series of publicity and planning, the use of x month of the golden season organization. Effective "wedding banquet, to xx?" as the theme of the marketing activities, so that xx Hotel really become the ideal temple of the new wedding banquet.

Third, the activity time

xxxx year xx month to xxxx year xx month

Fourth, the content of the activities

1, full of more than ten seats free of charge to provide wedding sound facilities.

2, full of more than ten seats free of charge to provide two lobby welcome sign.

3, more than ten seats free of charge to provide creative silk arch.

4, more than ten seats free of charge outside the lobby to provide a festive banner.

5, more than fifteen seats free of charge to provide the banquet hall celebratory background spray painting (including the new name).

6, full of more than fifteen seats free of charge to provide a luxury wedding room / night (including the next day's exquisite double breakfast).

7, full of more than fifteen seats free of charge to provide the main table of the exquisite table flowers (flowers).

8, booking wedding banquet 688 yuan / seat above (including 688 yuan / seat) up to ten more wedding day will be able to get a free multi-layer wedding cake.

V. Wedding banquet package standard

1, a hundred years of good luck Banquet 688 / table (10 people)

2, the Golden Jade Good Fortune Banquet 788 / table (10 people)

3, the Pearl Bijie Banquet 888 / table (10 people)

4, the dragon and phoenix Banquet 988 / table (10 people)

5, the good couple of the day into a banquet 1088 / table (10 people)

5, the good couple of the day into a banquet 1088 / table (10 people)

5, the good couple of the day into a banquet 1088 / table (10 people). Table (10 people)

Sixth, publicity and promotion

1, the content of the event with a picture description made into a promotional folders

- newspaper clips

- downtown distribution

- with the wedding studio or wedding company in a mutually beneficial way. reciprocal way and place the promotional folders in their stores.

-Placed in the hotel business points.

2, elevator pop / lobby pop

The content of the event made into a promotional poster, hanging in the hotel elevator, in order to facilitate guests to understand and promote.

VII, departmental division of labor

1, the marketing department is responsible for the activities of the external contact publicity and production.

2, the catering department is responsible for the specific operation and service and scene layout and other matters.

3, the catering kitchen is responsible for the activities of the dishes and food prices approved work.

4, the general office is responsible for organizing the staff in the downtown area to distribute promotional folders.

5, the housing department is responsible for the preparation of the wedding room.

6, other departments familiar with the content of this activity, with the hotel to do a good job of publicity and promotion of this activity.

Eight, the cost of the budget

1, silk flower arch: 2.35 meters * 2 meters = xxx yuan (can be used for a long time)

2, ordinary airbrush spray painting: x yuan / square meter * xx square meters = xxx yuan (the name of the place to paste, the whole can be reused)

3, table flowers: 35 yuan / copy * 1 = 35 yuan

4, wedding room Deluxe single room xxx yuan/night

5, cake: 180 yuan / copy

7, promotional folders: x / sheet * xx sheet = xxx yuan

8, newspaper folder fee: x yuan / sheet * xxx sheet = xxx yuan

9, the elevator pop: xxx yuan / banner * 2 = xxx yuan

IX, with the promotional folders Sample (slightly)

Hotel Wedding Banquet Marketing Program Part III

Prom-style dinner

Young people have new ideas and excessive energy, do not like to solemnly worship heaven and earth, many people like to do a dance, and guests together for the wedding to offer carnival-style blessings. Such a dinner is very westernized, very elegant, very spontaneous, catering for most of the way to use the buffet style, we are full of wine and food, put out the music, singing and dancing, and enjoy the fun.

General Restaurant Wedding Banquet

If the budget is not very high, the personality and relatively do not love to set up a wide range of platitudes, then you can choose to affordable restaurants to invite everyone to drink wedding wine. The "big bowl and cheap" restaurant, the venue is certainly a little crowded, but also lack of music and wine embellishment, but the distance between the guests and hosts is closer.

The details of a perfect wedding

Marriage is no doubt a very exciting day, but in order to organize the wedding, the bride and groom will be a lot of things to worry about, and often overlooked many details. In order to make the wedding more perfect, please pay attention to the following items:

◇Write a letter, write down your outlook on the new life and dreams, and collect it. until your later years. If it is the twenty-fifth anniversary, open it together and see if you both live as you prayed at the beginning.

◇Print a road map on the invitations so that the guests know exactly where the wedding will be held.

◇Draw up a theme for your remembrance! There are also flowers that are very important to match, so be aware that different flowers have different special meanings.

◇On the day of the wedding, you can spray your favorite perfume for yourself and your partner, which will make everyone feel refreshed.

◇If the newlyweds like to break with tradition, make up an original speech for yourself!

◇Prepare a bride's room in the venue, which can be used for the bride's rest, and also for storing jewelry and clothes.

◇The groom will lead the parents to the venue to show their respect.

◇Ask a friend or family member to edit photos or video tapes of your first meeting and play them in the venue.

◇Arrange for a band to sing or play music in the venue.

◇Don't forget to surprise your parents during your honeymoon with your partner - send them a postcard!