Shanghai Qiaojiazha Catering and Food Development Co., Ltd., a well-known pastry brand, was founded in 1909. It is a Chinese time-honored brand, a Chinese specialty snack, a Chinese famous cake, the founder and leader of Gan-style mooncakes, and a brand chain Qiaojiazha, a modern enterprise integrating operation, production and sales, was founded in the first year of Xuantong in the Qing Dynasty.
In the early days, it opened a store on Qiaojia Road, Old Town, Shanghai, and used wooden fences to decorate the store, so it got its name.
In 1937, it moved from Laochengxiang to the intersection of Shaanxi South Road and Huaihai Middle Road. In 1940, it moved to No. 336 Xiangyang South Road and named it "Qiaojiazha Restaurant".
In July 2001, Shanghai Qiaojiazha Restaurant and Qiaojiazha Food Factory were restructured and established Shanghai Qiaojiazha Catering and Food Development Co., Ltd. In December 2006, "Qiaojiazha" was approved by the Ministry of Commerce of the People's Republic of China. Criticized as a "Chinese time-honored brand".
History makes a brand.
Qiaojiazha has a century-old reputation and is famous for selling traditional cakes from all four seasons. The mooncakes have thin skin and delicious fillings, the rice dumplings are soft and delicious, and the famous delicacies "the taste of southern China" often attracts many political and social figures. At that time, Mei Lanfang and Zhou Xinfang were both frequent visitors to Qiaojiazha. When Soong Chingling was in Shanghai, he often sent people to Qiaojiazha to eat cakes and rice dumplings. While building a national industrial brand in China, a group of skilled craftsmen emerged from Qiaojiazha. Chef Chen Xiaogen, a Kandi pastry master and super technician, specializes in Jiangnan dim sum and moon cakes. In 1959, he went to Beijing to participate in the 10th anniversary celebration of the National Day and made dim sum for the chairman.
Qiaojiazha has gone through three eras: the Qing Dynasty, and the modern era. It has gone through many vicissitudes and has become stronger with time. Today's Qiaojiazha is no longer the front-store-back-shop type operation of the past, but implements a brand chain. A modern enterprise integrating operation, production and sales.
The sustainable operation of time-honored brands must adhere to the strategy of inheritance and development. Shanghai Qiaojiazha Catering and Food Development Co., Ltd. invested in the establishment of Nanchang Qiaofu Food Co., Ltd. to make it a Qiaojiazha mooncake, rice dumpling and baking category. Product R&D center and innovative management demonstration enterprise.
The company has a modern central factory of 26,000 square meters and a product automation production line that is at the leading level at home and abroad. It is the first enterprise in Jiangxi’s baking industry to pass the dual certification of food safety management system and quality management system, fully It shows the strong strength and good reputation of Qiaojiazha Food Company.
The century-old Qiaojiazha is full of youth.
Qiaojiazha has become a model of inheriting traditional food culture with its advanced technology, strict selection of ingredients, unique flavor and well-known quality.
Inheritance and innovation are the secrets for Chinese time-honored brands to stay young forever. Qiaojiazha is rooted in the red soil of Jiangxi and constantly introduces new varieties and flavors of Gan-style cake products.
In 2010, the China Food Industry Association Gan Style Pastry Research Institute was established in cooperation with the China Food Industry Association to research, organize and develop specialty pastries that adapt to the consumption preferences of modern Jiangxi people. The products incorporate more fashion and With local cultural elements, Qiaojiazha gives full play to the advantages of time-honored brands and organically combines regional characteristics, regional culture and national traditions. It is the founder and leader of Gan-style mooncakes.
Qiaojiazha originated from Shanghai and has set its sights on the forefront of the development of the world's pastry industry. This original national brand is not the wealth of a family, a company, or a city, but a precious treasure of the entire Chinese nation. material and cultural heritage.
Brand creates brilliance, and Qiaojiazha can be called "a family of mooncakes, supreme in cakes and food."
It has won the Ministry of Quality Product Award and the Shanghai Mooncake Gold Award for many times over the years. It has won the "China High-quality and Safe Mooncake Award", the "China High-quality Traditional Mooncake Award" and the "China High-quality Innovative Mooncake Award" for many consecutive years. China Food The Industrial Association and the Jiangxi Food Industry Association awarded honorary titles such as "Chinese Famous Cake", "Jiangxi Famous Product", "China's Most Reputation Brand", "Excellent Leading Enterprise in China's Food Industry", and "Chinese National Cake". In the mooncake evaluation activities of China's famous brands organized by industrial associations and the National Quality Supervision and Inspection Center, Qiaojiazha mooncakes have been on the honor list of industry benchmark products for many times, and have won the awards of best mooncake and best traditional mooncake many times.
The most beautiful thing about Mid-Autumn Festival is reunion.
In the land of Ganpo, "it would not be a Mid-Autumn Festival without Qiaojiazha mooncakes" is becoming the local folk custom and festival culture of the Mid-Autumn Festival.
Reunion is the Chinese nation’s long-standing sincere yearning and praise for a beautiful and sweet life! The enduring century-old legend of Qiaojiazha will surely create new glory.
A century-old Qiaojiazha, finally realizing the Chinese dream! Product categories: moon cakes and snacks, biscuits and pastries, cakes, breads and pastries. Brand concept: Carry forward Chinese traditional food culture and lead the development of Gan-style pastries. Brand origin: Shanghai. Company leader: Tong Rong. Tel: 0791-88296913. Year of brand establishment: 1909