The franchise chain stores charge the franchise fee because the brand is valuable and has a series of follow-up assistance services for franchisees.

For example, site selection and decoration counseling before opening a store, business training during opening a store, publicity and support of the whole brand, etc. To realize these services, brands need to invest continuously.

Now the brand has put forward the operation of "0 yuan initial fee". Is it really caring to give benefits to investors regardless of cost?

Settle down and calculate an account, and you will find that there are often a lot of conditions behind 0 yuan's initial fee. For example, the decoration cost of XX million yuan was paid, which was unified by the headquarters. Even if it is self-decoration, the headquarters will also give the decoration standards of the store, and the unqualified places will be put forward in the later acceptance of the store. Every month, it is necessary to reach the purchase volume or sales volume of XX.

The joining fee is not free, just to put it another way!

Second: site selection

Before signing the contract with the franchisee, the franchisee promises to provide site selection guidance and professional site selection suggestions.

In fact, franchisees only want franchisees to open stores early and earn franchise fees. Whether it is the address chosen by the franchisee or the address chosen by the franchisee, whether the geographical location is superior or not, and whether there are many people, the franchise company will say yes.

Third: product cost

In some traditional clothing industries or building materials industries, in order to ensure the follow-up profits, brands will not only earn joining fees, but also earn the price difference of surrounding products.

The purchase price of franchisees will be 5- 10 points higher than the purchase price of brands to ensure the interests of their own companies.

In addition, if the brand has a direct store, it will put the latest products in the direct store, so that the direct store will have a competitive advantage; Or send expired goods to franchisees, who just try their best to sell the products at a discount.

Fourth: management fees

The brand insists that franchisees need to pay a monthly management fee of XX yuan/square meter. In fact, it is extremely unreasonable for brands to charge management fees without providing any help to the cleaning of franchisees' stores.

As we all know, if you live in a residential area and own a property, you will have to charge a management fee, because there is a special person to maintain the cleanliness of the floors and public areas in the residential area, and * * * will share it with * * * for maintenance.

It is extremely unreasonable for brands to charge management fees to franchisees. There is no actual maintenance, just a means to earn franchisee fees.

Fifth: the fictional model shop

The description of the physical store/model store always stays in words and pictures. Once the investment town puts forward a field trip, the brand will ramble and take care of him.

Nine times out of ten, the model shop is fictional. This seemingly infinite brand is probably a leather bag company.

In the process of joining, if in doubt, you can refer to the "six-step joining method" introduced by China Joining Network to reduce the risk of joining.