Tingyi, Uni-President, and Jinmailang were all acquired by Japanese companies, but White Elephant is still local.

Convenience food is familiar to all of us. In the early days of reform and opening up, it once became the best-selling convenience food because of its convenience, low price, and easy preservation. Later, as people's lives improved, people began to pay attention to the preservatives, toxins and other aspects of instant noodles that were harmful to the body. The sales volume of instant noodles decreased year by year.

But since the outbreak of the epidemic in early 2020, instant noodles have counterattacked and become the second hard currency after masks. The World Instant Noodles Association once released a set of data. In 2020, the world's instant noodles consumption was 116.56 billion servings, and our country is undoubtedly the world's largest consumer of instant noodles. In 2020, we ate 46.35 billion servings of instant noodles. The world’s share is 39.76%, with a year-on-year increase of 16.64%.

The four major instant noodle giants in my country are Master Kong, Tongyi, Jinmailang and Baixiang. However, three of the four giants were once controlled by Japanese capital, and the remaining one almost went bankrupt. What happened?

As the leader in the instant noodle industry, Master Kong’s sales volume and sales share in the market are 32.6% and 43.5% respectively, making it one of consumers’ favorite convenience foods. Master Kong was listed in Hong Kong, China, in February 1996. The two major shareholders are Ting Hsin Holdings Co., Ltd. and Sanyo Food Co., Ltd., which hold 33.27% and 33.18% of the company respectively.

Uni-President Enterprise is also a joint venture between Uni-President Supermarket and Nissho Co., Ltd. with Japanese-funded companies as shareholders. In addition, many subsidiaries of the Uni-President Group have also cooperated with Japanese companies.

Jinmailang accepted investment from Japan’s Nissin as early as 2004. At that time, the Japanese investment amount was 543.9 million yuan and held 33.4% of the company’s shares. We are familiar with Jinmailang. The company also changed its name from Huafeng to Jinmailang Nissin Food Co., Ltd. Ten years later, Jinmailang's cooperation with Japanese companies was terminated.

Among the four major instant noodle giants in China, Baixiang is the only one that has refused to cooperate with Japanese capital. At that time, White Elephant was developing in full swing. Japanese companies wanted to acquire White Elephant, but were rejected. After rejecting the Japanese investment, Baixiang also slowly ushered in its darkest moment. Under the joint attack of many brands, major supermarkets reduced the quantity of Baixiang products, which brought Baixiang to the verge of bankruptcy.

With the exposure of the 315 Party, when other companies use seasoning packets that pose food safety risks, Baixiang Instant Noodles issued a bold statement with only one sentence: No cooperation, eat with confidence, and be upright and not afraid of shadows. ! And it has appeared in various hot searches for "one third of corporate employees are disabled". In 2020, Baixiang’s market share was only 7%, while Master Kong’s was 46%.

Baixiang’s market share has been eroded, but it has managed to survive in the market with its own quality and has also solved the problem of employment for disabled employees. This is a national enterprise.

For more than ten years, even though Baixiang Food Group has been operating in difficulty, it has still raised more than 50 million yuan in public welfare funds in various aspects. It has also established a Baixiang College Student Relief Fund and provided services to children in impoverished mountainous areas. Donated to five Hope Primary Schools. The Wenchuan earthquake, Wuhan COVID-19, heavy rains in Henan, etc., no matter which time there was a national disaster or family difficulties, Baixiang Group always set up a rescue team as soon as possible, actively prepared materials, made generous donations, and assumed social responsibilities. Such high national sentiments moved us even more!

The vast mountains and rivers, the fireworks on earth, and the moonlight are all China.

If it were you, which company's products would you choose in the future?