In addition to focusing on tool attributes, what Tik Tok does best is to contact the family guild of the live broadcast platform, import KOL and star resources from the United States in batches to undertake headlines, and spread fans with KOL as the core. The combination of entertainment attributes and entertainment IP, although not yet done, is relatively easy to follow up.
20 16:
In September, 20 16, Tik Tok went online and kept sharpening its knife until after the Spring Festival of 20 17, and it felt like it had run through and invested a lot of resources. The excellent data performance of the product made headlines quickly decide to fully guide the promotion resources of all traffic stars BD to this new project that can improve the company's appearance. Tik Tok quickly became a headline strategic product.
Of course, the core algorithm advantages of headlines also apply to Tik Tok. From the beginning, an algorithm recommendation model was added at the product level to ensure the efficiency of content distribution.
Tik Tok's name has also changed in time. If it's also called A.me, maybe everyone doesn't know what it is, so it's much clearer to directly position itself as a music short video community for young people.