Compared with ordinary ice cream, Haagen-Dazs is really more delicious and has a richer taste, all because the raw materials of Haagen-Dazs are better. Although it is not a treasure of imported materials, it is really delicious. Eating ice cream itself is to satisfy one's appetite, and it is normal that delicious ice cream is more expensive.
Another important reason is the brand effect. People who have eaten Haagen-Dazs will still want to eat ice cream again. People who haven't eaten it are curious about such expensive ice cream, and they must try such expensive ice cream when they have the chance.
The expensiveness of Haagen-Dazs sometimes captures people's psychology of consumption, and expensive things can often reflect their own quality of life. This is similar to luxury goods, and everyone who loves to eat Haagen-Dazs loves to send friends.