FanTong is a marketing product based on Sina Weibo's massive number of users, which delivers corporate information widely to fans and potential fans, and accurately delivers information to the target group according to the user's attributes and social relationships, and at the same time, Weibo FanTong also has all the functions of a regular microblog, such as retweeting, commenting, bookmarking, liking and so on, Like, etc. It is a practical tool for microblog marketing. It is a practical tool for microblog marketing.

Advantages of FanTone:

Massive Reach: Delivering brand messages to fans and potential fans, covering 400 million users. Precise placement: Help you find your target group more accurately based on user attributes and social relationships. Multi-dimensional dissemination: Weibo can be disseminated many times after it is delivered to the target users, maximizing the effect of FanTone advertising.

Expanded Information

Weibo FanTone can have a huge target range of people, can be placed accurately, but also can be multi-dimensional dissemination, spread in different ways. There are 4 ways to promote Weibo Fans Pass, namely: blog promotion, app promotion, fan recommendation promotion and micro-mall promotion.

The display mechanism of the blog post promotion of Weibo FanTong is to appear in the information flow of Weibo; the Weibo precise delivery engine will affect the display position of Weibo FanTong according to the factors of Weibo social relationship, relevance, popularity, etc.; the same promotional information is only displayed to the user once; and the Weibo precise delivery engine will control the number of times and the frequency that the user sees Weibo FanTong every day.

When you use the "Promote to Target User's Fans" function, the retweets, comments, likes, and followers of the target user may trigger the promotion of native ads to the target user's fans.

Source: Baidu Encyclopedia - Fans