Investment and entrepreneurship need to bear certain personal entrepreneurial risks. The so-called joining risk refers to the risk that every expenditure required by an individual to invest and start a business can get a corresponding return. If you are 100% sure that he can receive at least the same capital as the cost, it is a risk-free investment. However, if the income is uncertain, investors need to bear certain risks.

For example, to run a clay pot rice franchise store, the stores that need franchisees to invest are:

1, the capital needed to join the clay pot rice brand, and the capital gain point is to use the influence of the brand to obtain income;

2, the funds needed for the store location, the capital recovery point is that a good store location can bring more customers to the store and increase the store income;

3, the money spent on product production and food procurement, good taste will also increase the store's income.

By analogy, under normal circumstances, if these investments achieve the expected investment effect, the store will be in a profitable state, but if the expected investment effect is not achieved, the store will bear the risk of loss.