"Medical Moutai" is sold out like crazy, 590 yuan per pill, sold out within 10 minutes after opening
"Medical Moutai" is sold out like crazy, 590 yuan per pill, 10 minutes after opening It was sold out in minutes. After scanning the QR code to fill in information such as ID card, residential address, mobile phone number and other information, only 10 customers bought it, and each person was limited to two pills. Last year, there was a relatively sufficient supply of Pien Tze Huang. Why did the purchase limit suddenly begin? The rush for "Moutai in Medicine" went crazy, with each pill costing 590 yuan and sold out within 10 minutes of opening the door. 1
Who would have thought that one day, grabbing two pills would be as good as grabbing Moutai?
According to reports, on the morning of the 21st, before 9 o'clock at the Beijing Galaxy SOHO store of Pien Tze Huang Experience Center, there was already a long queue waiting to buy Pien Tze Huang.
In the end, after scanning the QR code to fill in information such as ID card, residential address, mobile phone number, etc., only 10 customers bought it, and no one was limited to two pills.
The reporter observed that Pien Tze Huang was sold out 10 minutes after the door opened.
This aroused my curiosity, and I immediately contacted Pien Tze Huang Experience Center in Shenzhen, Fujian and other places through phone calls, WeChat, etc. The other parties said that Pien Tze Huang did not have the goods in stock and did not accept reservations.
The strictest purchase restriction in the history of Pien Tze Huang
Last year there was a relatively sufficient supply of Pien Tze Huang, why did the purchase restriction suddenly begin?
Inquiry found that at the end of April, some netizens revealed that Pien Tze Huang will officially enter the purchase restriction policy starting in May 2021, the strictest purchase restriction in history. You can purchase it in the experience center with your personal ID number and prescription that month. One person is limited to purchasing 2 pills per month to meet the monthly dosage, ensuring that long-term medication users will not discontinue their medication.
At that time, this piece of information did not attract too many people’s attention. Until recently, some investors reported that when purchasing at the Pien Tze Huang offline experience center, you can buy one pill on-site. If you buy two pills, you need to cut the tablets to prevent people from hoarding.
In addition to being restricted from purchasing offline, buying Pien Tze Huang at Taobao’s official flagship store also requires “faster hands”. On June 17, Pien Tze Huang company staff confirmed: "In Taobao's official flagship store starting at 9 a.m. every day, Pien Tze Huang costs 590 yuan per pill, and each person can only buy two pills."
Online price Nearly doubled
Although Pien Tze Huang’s offline stores and Taobao’s official flagship store are still 590 yuan per pill, they are not easy to buy.
I went to major online pharmacies such as Taobao and JD.com and found that the price of Pien Tze Huang no longer has the official price of 590 yuan/pill. The price in online pharmacies is basically between 900 yuan/pill and 1800. Yuan/pill, which is basically double the official price.
According to the Southwest Securities Research Report, Pien Tze Huang tablets have risen from 125 yuan/tablet in 2004 to `590/tablet in 2020, with a total price increase of 16 years. 10 times.
Although Pien Tze Huang has always been called the Moutai of medicines, its unit price is far beyond even Moutai's comparison: the original price is 1,499 yuan for 53-degree Feitian Moutai 500ML, which averages about 3 yuan per ml, while Pien Tze Huang is 1 A 3g tablet can be sold for 590 yuan, which is about 197 yuan per gram on average. "Moutai" is a popular product. It costs 590 yuan a pill and sold out within 10 minutes of opening.
Who is hyping Pien Tze Huang?
On the 21st, the reporter contacted the sales department of Pien Tze Huang headquarters, and the relevant person in charge responded that there was no purchase restriction policy. When receiving a telephone consultation, the clerk at the Beijing Galaxy SOHO store of Pien Tze Huang Experience Center also denied the existence of a purchase restriction policy. He said that the goods in the store are available every day, but because there are many people buying and few goods arrive, they are gone early.
The reporter called Pien Tze Huang Experience Center’s Chating store in Fuzhou City, Fujian Province with the same issue. Regarding the phenomenon of “it’s hard to find just one medicine” in the current market, the clerk replied, “Actually, it’s not us that restricts purchases, but the market. There has been a lot of hype on the Internet, resulting in high premiums. In addition, the supply of goods is relatively tight, so there is a situation where medicines cannot be purchased at high prices. In order to ensure that real consumers have medicines available, we have taken this step and sell them in stores. Setting the rule of buying one pill with a prescription and ID card has become what everyone calls a ‘purchase limit’.”
“One pill shouldn’t be enough for consumers, right?” Regarding this issue, the clerk said. He said, "You can just buy it after eating. For real consumers, we can guarantee that there will be medicine. We are afraid that many speculators will buy the medicine away, leaving people who take medicine without medicine." Regarding whether there will be medicine in the near future. The price increase, the clerk replied that "the price will not increase."
The outer packaging of Pien Tze Huang shows that the ingredients of Pien Tze Huang are bezoar, musk, notoginseng and snake gall. According to the dosage of 0.6g per adult, it can be taken 5 times, 2 to 3 times a day. Based on this calculation, the cost of each dose is about 100 yuan.
Although Pien Tze Huang has always been called the Moutai of medicines, its unit price is far beyond even Moutai's comparison: the original price is 1,499 yuan for 53-degree Feitian Moutai 500ML, which averages about 3 yuan per ml, while Pien Tze Huang is one pill. 3g can be sold for 590 yuan, an average of about 197 yuan per gram.
It is understood that Pien Tze Huang is mainly used for clearing away heat and detoxification, cooling blood and removing blood stasis, reducing swelling and relieving pain. It is used for acute and chronic viral hepatitis caused by heat poison and blood stasis, carbuncle and furuncle, nameless swelling and poison, bruises and injuries. Various inflammations.
An industry insider said that at present, the supply of raw materials such as bezoars and musk used in Pien Tze Huang is relatively sufficient. Other pharmaceutical companies may not be able to maintain sufficient supply, but Pien Tze Huang’s raw materials are not a big problem. According to a research report from Southwest Securities on February 7, 2021, Pien Tze Huang is currently promoting the artificial breeding of musk deer to make up for the shortage of scarce raw materials. The Shaanxi breeding base raises more than 10,000 musk deer, with an estimated annual output of over 100 kilograms. Both musk and bezoar can meet the demand for three years. Capacity expansion.
The above-mentioned market participants also believe that there is speculation, "Exclusive products are particularly easy to form a monopoly. Not just any company can produce Pien Tze Huang, and the stock is limited, which can easily lead to malicious speculation."
Liu Chunsheng, associate professor at the Central University of Finance and Economics, said that the reason why the price of Pien Tze Huang is rising is partly because the cost of some raw materials is indeed relatively expensive, such as musk, which alone accounts for 55% of the total cost. On the other hand, Pien Tze Huang has a national top-secret formula, which is very important in the traditional Chinese medicine industry.
Liu Chunsheng mentioned that with the consumption upgrade in the medical care industry, Pien Tze Huang, which costs 590 yuan per pill, actually acts as a "luxury product" in medicine, which is in line with the current concept of consumption upgrade and health emphasis. "At the same time, it is undeniable that there is of course an element of speculation. When Pien Tze Huang is in short supply and takes on the financial attributes of investment like Moutai, the speculation will get higher and higher, and there will be investments that are hard to find.' "Herd effect'"
Behind "It's hard to find a drug": Pien Tze Huang's stock price quadrupled in 18 months
Pien Tze Huang's "It's hard to find a drug" "Seeking" also opens up the imagination space of the capital market.
At the beginning of 2020, Pien Tze Huang’s stock price was still in the early 100s. On June 11 this year, its stock price broke through the historical high and reached 419.96 yuan/share. In just 18 months, the stock price has quadrupled. The market value has also soared from more than 60 billion yuan, and together with Yunnan Baiyao, it has become the only two listed traditional Chinese medicine companies in China worth 100 billion yuan.
As of the close of trading on June 21, Pien Tze Huang's stock price was quoted at 404.23 yuan per share, with a market value of 243.9 billion yuan, far exceeding Yunnan Baiyao's market value of 136.8 billion yuan, firmly occupying the position of "the number one traditional Chinese medicine".
In addition, Pien Tze Huang’s 2020 financial report data shows that Pien Tze Huang achieved revenue of 6.511 billion yuan, a year-on-year increase of 1.378%; net profit was 1.672 billion yuan, a year-on-year increase of 21.62%.
Among them, from the first quarter to the fourth quarter of 2020, Pien Tze Huang’s gross profit margins were 47.98, 44.44, 49.20, and 37.45 respectively. Pien Tze Huang said that the main reason was that the sales proportion of the pharmaceutical manufacturing industry decreased, making Gross sales profit margin declined compared with the first three quarters.
It is worth mentioning that although Pien Tze Huang’s performance has increased in 2020, the growth rate has slowed down significantly.
Judging from the financial report data in recent years, Pien Tze Huang had the fastest revenue growth in 2017, reaching 60.85, but then the revenue growth began to decline year by year, and by 2020 it dropped to the lowest in the past five years. points, only 13.78.
Wind data shows that Pien Tze Huang was restructured and founded in December 1999 from the former Zhangzhou Pharmaceutical Factory. It is a time-honored Chinese enterprise. Its main business includes the manufacturing of Chinese patent medicines and pharmaceutical circulation. It was listed on the Shanghai Main Board in 2003. Among them, the core product is the Pien Tze Huang series, including Pien Tze Huang series products such as Pien Tze Huang capsules and compound Pien Tze Huang buccal tablets.