Xicha, the pioneer of new tea, is headquartered in Shenzhen, Guangdong. 20 12-year-old hi-tea originated in Jiangbianli, an alley in Jiangmen, Guangdong Province, and opened a new tea era with a cup of original cheese tea. Xicha, formerly known as ROYALTEA, was upgraded to a registered brand "Xicha HEYTEA" in 20 15 because it was unable to register its trademark.

As a young, scientific and international brand of new tea chain in China, Hi Tea integrates China's cultural tradition and creative innovation, and focuses on presenting high-quality tea fragrance from all over the world, thus opening a new wave of tea. Xicha has a series of products such as cheese tea, seasonal limited, raspberry mango family, full cup fruit family, Bobo family, tea ice cream, tea geek limited, tea hot wheat, and tea food laboratory.