1, consumption upgrade
The main concept of this fermented milk is to help consumers improve the sub-health of the intestines, which is really helpful for digestion.
From the price point of view, the average annual price increase of high-end products related to health or improving consumers' quality of life in the past two years is 2.5% higher than the inflation rate.
2, yogurt dinner
Fresh milk is mainly for middle-aged and elderly people, and the group of yogurt is younger as a whole.
For young people, especially for many young women, the lifestyle has changed now. A bottle of yogurt, a fruit and a bread sandwich are one meal.
One-hour price after a taxi meal:
Bifidobacterium-flavored fermented milk one hour after Kass meal: 250g/ bottle * 6: 81.6 yuan.
Bifidobacterium-flavored fermented milk: 250g/ bottle *12:164.8 yuan one hour after the meal.
Note: The above prices are from JD.COM Mall for reference only. Please refer to the specific prices at the time of purchase.