This is actually the exclusive cartoon image created by Xiaomi's overseas independent sub-brand POCO for Xiaomi POCOF3, the new flagship product of 5G just listed, and it was unveiled together with the 4G "performance monster" Xiaomi POCOX3Pro. This time, Xiaomi's overseas POCO marketing team continued the previous e-commerce explosion mode, and adopted a creative marketing method combining cross-platform interaction, lion image and product selling point, which is a new attempt for Xiaomi to spread in overseas markets.
The cartoon image of the lion went out of the street, and the viral content caused heated discussion.
In the officially released theme creative video, a little lion with contrast has attracted wide attention from users of multiple platforms. At the beginning of the video, a little lion lying asleep is cute and cute. With the change of the picture, a naughty cat appeared quietly, grabbed the lion's tail and woke it up.
The awakened little lion released electricity and became handsome, and made trouble with the cat K.O. with the power of crushing. At last, the video ends with the handsome image of a little lion holding his head high, with subtitles of "KINGPOCO", suggesting the powerful performance positioning of Xiaomi POCOF3 as a "flagship killer".
This kind of magical video content, which is full of contrast, short and pithy, and full of fun, has achieved a good amount of play on overseas platforms, which has aroused enthusiastic attention and discussion from users. The cartoon image of the lion awakening and domineering also shows that the listing of Xiaomi POCOF3 is a comprehensive upgrade of the hard-core strength of the product, and it will surely make a strong appearance as a king.
Establish a cool image of science and technology, and fully penetrate the beast performance of millet POCOF3.
Different from the humorous and magical features of the theme creative video, the product video of Xiaomi POCOF3 focuses more on the core selling point of the product, runs through with cool beam particle movement, experiences the flagship level around chips, screens, etc., and integrates the beast elements to show the performance of Xiaomi POCOF3 in all directions one by one. The overall style focuses on the coolness of science and technology and has more visual impact.
The video begins with the "heart" Qualcomm Snapdragon 8705G chip of Xiaomi POCOF3, which supports the birth of Xiaomi POCOF3 as a powerful "beast".
The superposition of high-speed particle motion and cool special effects fully shows the product details such as 120Hz refresh rate screen, mirror appearance full of advanced texture, rear three-camera camera, slim body of 7.8mm, etc., all of which reflect the beast-like strength of Xiaomi POCOF3, and bring all-round flagship experience to users.
In the video, the strong performance of the product and the image of TheRealBeast are repeatedly combined, which profoundly depicts the communication slogan of "there is a beast", further establishes the unique cool image of Xiaomi POCO, and deepens the brand impression of paying equal attention to scientific and technological strength and innovation vitality.
Cross-platform creative interaction, Xiaomi POCO plays the overseas Z-era user traffic pool.
This time, Xiaomi POCO's overseas marketing team is keen to discover innovative things, inclusiveness and diversification for overseas Z generation users. While creating the cartoon image of the lion, they "play" with users in the form of creative interactive puzzles, thus warming up the launch of POCOF3 and POCOX3Pro.
The creative puzzle poster is divided into four themes. In the interesting form of crossword puzzles, crossword puzzles, digital color cards and graphic equations, the four core selling points of the two products are revealed: 33W fast charge, 120Hz refresh rate screen, 6+ 128GB memory and Qualcomm Snapdragon 8 series chips.
Among them, each answer is divided into two small questions, which are distributed on the official social media and e-commerce platform at the same time to achieve cross-platform active drainage. Users can solve two puzzles on the same day and piece together the final answer. For example, by splicing the pictures of the two platforms, you can get the answer of 33W fast charging; The two platforms release digital color cards with 6+ 128GB memory respectively.
The end user should leave a message to answer the functional answer of the product under each puzzle, so as to be selected to win the prize and complete the mental implantation of the core selling point parameters of the product in the gameplay interaction.
In this interactive marketing, Xiaomi POCO chose the social platform and e-commerce platform gathered by Z generation users as the main positions. Through cross-platform interaction and award-winning participation, the core selling points of the products are delivered, and the user flow pool is successfully created, which has accumulated more attention for the follow-up marketing of new products.
With the rapid development of science and technology, innovative scientific and technological products emerge one after another. How to let users quickly understand the product characteristics and deepen the product advantages in a short time has become the pain point of brand communication. This overseas marketing team of POCO focuses on social platforms with high user concentration, and constantly emphasizes the superior performance of products by using interesting puzzles, interactive and humorous viral content. POCOF3 is effectively combined with the cartoon image of lion to deepen users' understanding and memory of product advantages. This innovative and interactive communication strategy also provides a new communication idea for the brand's exploration in overseas markets.
Xiaomi logo creative description? XiaoMi's logo "mi" is the pinyin of mi, and it is also the initial combination of the English abbreviation "MobileInternet" of mobile internet. In addition, the logo of Xiaomi is reversed to 180 degrees, which is a Chinese character "heart", but it is a little missing, meaning "let users save a little heart". Xiaomi's name also contains the meaning of Xiaomi plus rifle, that is, Xiaomi should carry forward the spirit of hard struggle and rely on this spirit to set sail and fight for the world.
The meaning of the new logo
"constantly wandering between environments, always maintaining a balanced state and personality, this is what life itself looks like."
Under the design concept of "living", Xiaomi's new LOGO is no longer limited to a certain corner of the picture with the mathematical beauty of "super ellipse", as if it had life.
Kenya Hara specially designed a set of MotionLOGO, which can maintain visual harmony and self-identity in any environment.
A set of images of the universe, people and creatures explains the design concept of Xiaomi's new LOGO: "sense of life"
Xiaomi's logo polished all the edges and corners, indicating that it is more rounded and mature.
How to make your own millet theme You can make your own millet theme. You need to register an account at MIUI Theme Designer Station to have the authority of theme designer. If you want to make a simple theme, you can make it directly in the backstage web version of MIUI designer official website without using the MIUI theme editor. The specific steps are as follows:
1. Step 1: To open the MU interface, you need to design a lock screen first.
2. The second step is to design desktop wallpaper and common icons.
3. The third step is to design dialing, SMS, notification bar and global interface.
4. Step 4: After the above design is completed, you need to fill in the theme information of your own design and submit it for review. After the approval, you can go online, and you can find your own design theme in Xiaomi Theme Store.
5. If showapp keeps reporting errors, please try to unlock it or consider whether it is a phone model problem. If you have problems synchronizing the phone, try the root phone.