Walk into the sea of books

Raise the sail of diligent study

Books are great power.

Extensive reading is refreshing.

The secret of knowledge-reading.

Always holding a book in your hand ―― Be a diligent/studious reader.

Read thousands of books and take Wan Li Road.

Good books accompany me.

Shuxiangman campus

Travel in the sea of books

Good books grow with me.

I like reading.

My reading cabin

Dushu teahouse

Reading salon

Shu Hai Shibei

My reading story

Read more books and read good books.

Reading the secretary's interest

This book is very interesting.

I study, I am happy.

Make friends with books.

About reading

About reading

Books-the wealth of all mankind

The beginning of China's handwritten newspaper

Chinese covers the widest range, from astronomy and time to geography and humanities, overlooking all beings and covering all things in the world.

Deeply taste the true feelings of the world and write a hymn of love and beauty in the movement of Chinese; Understand the true meaning of life and shine the bright light of reason under the wonderful pen of Chinese; After all kinds of social changes, he laughed and cursed on the scroll of Chinese; Wandering in the joy of nature, in the paradise of China people, show the unique beauty of Zhong Ling.

Enter the language, feel the edifying charm of famous culture, and the warm humanistic care of the language is waiting for you;

Walking into the language, touching the joy and sadness of every bar friend's heart, the unique perspective of language is looking forward to you;

When you enter the language, your thoughts and ideas are impacted by a little bit of bookishness and sincere care, and you are intoxicated by the Millennium cultural accumulation of the language.

After walking for a long time, there was a vague cloud behind. Taste the language, look for the lost years, release the sound of jumping, open the clouds to see the sun and the moon, and imagine the unprecedented lofty realm. The most subtle greetings and care have melted your troubles and worries, accumulated and remembered little by little, and made you make a qualitative leap.

-Write a few words.

Regarding the origin of Chinese characters, there are many sayings in China ancient literature, such as "knot rope theory", "gossip theory", "picture theory" and "calligraphy contract theory". Ancient books also generally recorded the legend of Cang Xie, the historian of the Yellow Emperor who created Chinese characters. Modern scholars believe that systematic writing tools cannot be completely created by one person. If Cang Xie really exists, he should be a text organizer or publisher.

In recent decades, Chinese archaeologists have published a series of unearthed materials about the origin of Chinese characters earlier than Oracle Bone Inscriptions in Yin Ruins. These materials mainly refer to the carved or painted symbols that appeared on pottery in the late primitive society and early historical society, and also include a few symbols engraved on Oracle Bone Inscriptions, jade and stone tools. It can be said that they provide a new basis for explaining the origin of Chinese characters.

Wang, a doctoral supervisor of Zhengzhou University, made a systematic investigation and comparison of the carving symbols on pottery pieces unearthed from more than 100 archaeological sites in China, and thought that the earliest carving symbols in China appeared in Jiahu site in Wuyang, Henan Province, with a history of more than 8,000 years.

Idiom story

Once upon a time, there was a chess player named Qiu. His chess skills are superb.

Qiu has two students studying chess with him. A student is very absorbed in learning from the teacher. The other one didn't. He thinks it's easy to learn chess, so there's no need to be serious. When the teacher explained, although he sat there, his eyes seemed to be looking at the chess pieces, but he was thinking in his heart: "If I kill a swan in the wild now, it will be a delicious meal." Because he is always daydreaming and absent-minded, the teacher doesn't listen at all.

As a result, although both students are famous teachers, one has made rapid progress and become a famous chess player, while the other has not learned any skills.

Articles welcoming the 2008 Olympic Games

I don't know how many years have passed,

The Olympic flame was finally passed on to the Chinese people.

I don't know how many years have passed,

That long-awaited wish is about to come true!

A prosperous capital,

Witnessed the changes in the history of our struggle.

Hurry up! Higher! Stronger!

Athletes practice agile movements over and over again.

Fighting in the hot land of the Olympics,

The Olympic spirit will always be in our hearts!

-Advertising words to promote Crown brand cigarettes.

[Appreciation] Cigarettes are toxic and harmful to the human body. Smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising words of Crown brand cigarettes can be described as unique. Advertising words are only 12 words, but the content is very rich. It not only promoted the theme of smoking ban, but also achieved the effect of promoting and praising crown cigarettes. On the one hand, the propaganda is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, actively promote sales. Although crown cigarettes are also banned, they are different after all. If you want to smoke, it is a crown, which gives people great temptation. These two aspects are in harmony and unity in a short sentence.

-Skills to attract public attention

There is a restaurant abroad, and there is a big barrel in front of it, which clearly says: "No peeking!" " "But there is no cover or block, and passers-by can't help but be driven by curiosity and stop to look in the bucket. Who knows that there is another note inside, which reads: "We have a unique, mellow and fragrant draft beer, with a cup of five yuan. Please enjoy. The sentence "Don't peek" caught everyone's attention.

Nowadays, advertisers generally feel that the most critical and difficult problem is how to reach the people they are trying to influence. Psychologists compare the information spread by teachers with that spread by advertisers. I believe that although the teacher may not be able to make students accept his point of view, he can ensure that students can hear his point of view, because students must attend classes. And an advertiser has to spend a lot of money and rack his brains to achieve the same effect. He must choose a certain media, such as TV, find a program that everyone likes to watch, and make sure that people don't leave their seats or change channels when advertising. Even if all this is successfully realized, he still only reaches a small part of the expected audience-if he chooses the most popular program on TV, he only accounts for 30% of the TV audience. Only 25% people read the editorials in ordinary newspapers, not to mention that all this is impossible under normal circumstances. The contact between advertisement and audience is a low-level contact.

An important reason for this low-level contact lies in the audience's psychology of avoiding advertisements. Not only after hearing (watching) advertisements, they will naturally have a psychological resistance to advertisements, but at the moment of hearing (watching) advertisements, they will also take an evasive attitude, turn a deaf ear or divert their attention. This phenomenon has been explained in psychology, and people will not pay attention to everything outside. When the information of external things reaches the information receiving organ of people, it can't be received unimpeded. People always selectively receive the part of information they want to receive. He takes an exclusive attitude towards information that he doesn't want to receive. Advertising often belongs to one of the messages that people reject. Therefore, in order to win the advertising battle, the first battle is to attract the attention of the audience, let them hear (watch) the advertisement and pay attention to the content of the advertisement. As long as this step is achieved, the second and third steps will be successful.

"Do you want to have bad breath? Please use Xihu toothpaste! " (Toothpaste advertisement)

"Are you tired from work? Please have a cup of tea to refresh yourself! " (tea advertisement)

"Do you want to overlook the spectacular crossing of the ocean? Please take Boeing 707 from Shanghai to Tokyo! " (Advertising by Shanghai Civil Aviation Administration)

Domestic first, excellent quality;

Bright color and strong dyeing ability.

(Black and bright shoe polish advertisement)

Strong fragrance and mellow taste;

Drinking it all the year round can prolong life.

(Jiangxi green tea advertisement)

There is a song at home and everyone is very happy.

(Shanghai Kaige brand TV advertisement)

If you want to get rid of dental diseases, please use grass coral.

(Nanchang grass coral toothpaste advertisement)

The above four cases all use rhyming methods, emphasizing the characteristics, brands and functions of commodities, which makes people unforgettable.

I like this cigarette.

(Winston cigarette advertisement)

Indeed, toothpaste itself has a good antiseptic effect.

(Crystal toothpaste advertisement)

1. Drop a drop of water today and have the Pacific Ocean tomorrow. (Pacific Insurance Company)

2. Legends from the present to the present, and legends from the past to the present. (Hubei Legend Magazine Advertising Words)

If you don't manage your money, money will ignore you. (Shanghai Century Publishing Group Weekly)

A well-known wrong advertising word

"China Life, keep promise" is a well-known advertising word of China Life Insurance Company, which has been common for many years. I don't know that this advertising word has great language defects. The word "keep one word" comes from historical records? Biography of Ping Yuanjun and Qing Yu, the original text is "Mr. Mao () made Zhao's arrival in Chu more important than Jiuding Road", which means "a word is worth Jiuding". It is very useful to describe a word, that is, to speak with authority. It is obviously inappropriate to use this idiom here.

I didn't mean to write "China in Life" wrongly (typo in quotation marks).

1, at the entrance of the hotel: "copy" the rice.

2, at the garage door: tire repair "flushing"

3. At the door of the retail store: "Sold separately"

4. Furniture store door: home "furniture"

5. Decorate the door of the store: install "yellow"

6. Lost property advertisement: lost property "enlightenment"

7. Install the company's door: "Press" to install.

8. at the door of the car wash shop: wash the car and play "wax"

9. at the entrance of the hotel: "he" rice.

10, at the entrance of the fruit shop: "Bo" Luo.

1 1. Hotel menu: Danji

12, hardware store signboard: "money" block

13, signboard of sporting goods store: "blue" ball

14, in front of fast food restaurant: a large row of "blocks"

15, signboard of farmers' market: "Fan" eggplant

16, stop sign: "Yes" car charges.

17, slogan of strike hard: strike hard "calendar"

18, an airport banner: Year of Youth.

19, a traffic slogan: overload is "almost" harmful.

20. Dining room menu: fish "garden"

Second, deliberately misspelled (typo in quotation marks)

1. Drug advertisement: "Cough" is urgent.

2. Mountain bike advertisement: "Riding" is endless.

3. tonic advertisement: "turtle" is safe.

4, glasses advertising: a "bright" amazing.

5. Mosquito repellent advertisement: silent "mosquito"

6. scotch tape advertisement: irreplaceable "tape"

7. Internet cafe advertisement: A "net" is deep.

8. Piano advertisement: "Qin" has a special liking, love at first sight.

9. Water heater advertisement: "Take a bath at will"

10, air-conditioning advertisement: Never "sweat" for life.

1 1, clothing store advertisement: "clothes and hats" bring people.

12, a laundry advertisement: "clothes"

13, advertisement of a real estate company: All rooms are available.

14, a cake advertisement: step by step "cake"

15, advertisement of stomach medicine: a "no" to "stomach"

16. Horse racing advertisement: enjoy riding.

17, electric iron advertisement: 100 "clothes", 100 Shun.

18, fast food restaurant advertisement: "burning" is better.

19, washing machine advertisement: "idle" wife and good mother

20. Hat company advertisement: take people by "hat"

2 1, advertisement for treatment of lithiasis: the big "stone" becomes smaller, and the small "stone" becomes smaller.

22. Printer advertisement: A hundred words are not worth a "key"

23. Paint advertisement: lewd paint.

24. refrigerator advertisement: refrigeration frontier

25, anti-hemorrhoid drug advertisement: not afraid of hemorrhoids.

26. Garden apartment advertisement: stay in the apartment.

27. Dance machine advertisement: smell "machine" dancing.

28. Seafood advertising: Take a "fresh" step.

29. Oral clinic advertisement: "Quick cure" crowd

30. Gift shop advertisement: "Gift" is a matter of course.

Furniture stores advertise "furniture"

The signboard of a hotel says "13 is too full"

A real estate advertisement "burying money on all sides" is very conspicuous.

Pharmaceutical merchants put out homophonic advertisements such as "Don't stop at the next point"

The word "stop" is written as "well", fast food is written as the upper left of the word "rice", eggs are written as "eggs", and all kinds of beer are written as "all kinds of beer sprinkles"

-Top Ten Failed Advertisements in China in 2002

1, a man whose seven-brand suit makes women move.

Step 2 give melatonin as a gift

3. Jiuxin Yuting Soap: Look, you infected your daughter with mites.

4. The darling of heaven faces the bleak situation with a smile.

5. When hair falls in love with fertilizer, it is unexpectedly good.

6. Dano shoots your new choice day and night.

7. Jordan chan Zhihong Xingerke Footwear Industry

8. A glass of water comes and goes.

9. Ichiro of Dicky Cheung

10, how are you in Stashu's stomach?

When I went shopping for small things yesterday, I heard something repeated in the loudspeaker of a propaganda car. When the car arrived nearby, it suddenly dawned on me-the advertising car and the billboard impressively read: sweaters are on sale in Shanghai and Hangzhou, and in particularly eye-catching fonts and colors, it was declared that "the house was demolished and tiles were sold to make up for the trip." I'm not surprised!

Practically speaking, since the reform and opening up, especially in recent years, China's advertising industry has made great progress, and many unforgettable advertising products have appeared in various media. But what I saw yesterday was not an individual phenomenon. Inferior advertising slogans such as "price jump", "painful bleeding" and "earth-shattering price reduction" are common.

This explains at least a few problems: first, advertising practitioners are mixed, second, they deliberately exaggerate, lack integrity, and third, they are impetuous. I hope that lame advertisements such as "demolishing houses and selling tiles to collect tolls" will disappear as soon as possible.

The plaque and name of the store are symbols for customers to remember the characteristics of the store. Nowadays, shops in the island city are everywhere, and people pay more and more attention to "visual impact". Various personalized store names have become the first move for businesses to play interesting points. Some common and familiar nouns have been replaced by novel names, which have become name signs to attract the attention of stores and attract business.

The name plaque is not only a symbol, but also a glimpse of its cultural taste, interesting style and ideological realm. A novel, memorable and catchy store name can make customers unforgettable and impressed. For example, Sichuan cuisine restaurant "Spicy Love Soup" and "Food for the Sky" became famous overnight because of the popularity of film and television dramas. It sounds smooth and pleasant. How can I pass by without making people want to shop?

However, some merchants think that the name of the store can be "confused with the real", so "Donglaishun" is on fire, and various "Laishun" have appeared on the street; Aunt Zhang became famous, and Aunt Li and Uncle Wang also went out. There are also some people who resort to "ominous signs" for strangeness. In addition, some people who use homophonic characters as signs are everywhere, such as clothing stores called "clothing and clothes don't give up"

All kinds of porridge are dazzling. In Shanghai dialect, it's just a pie in the sky! A clothing store named Yiyi Bushe on Pudong Avenue, sitting on the bus and looking at the scenery outside the window, left a deep impression on its name. The idea comes from reluctance. There is a barber shop called "Ding Jian" at the intersection of Shiquan Street and Wuqueqiao Road. A customer understands the name of the store like this: "Top cutting" is the homonym of "top", which means "first-class technology"; "Scissors" is "scissors", representing the hairdressing industry; "Top" can also be understood as "top of the head", which means that the service object is "hair"-the names of the two words express three meanings. The names of some shops are very colorful, which plays a role in attracting customers into the door. A grocery store, the store name is "miscellaneous"; A store that specializes in large-size clothes is called "Don't worry about fat people", and its name clearly expresses the market positioning and effect; There is a men's underwear store called Neiku Square. Inner coolness is the homonym of underwear, and coolness means fashion. There is a clothing store in the shelter called "Chuanbang", which means "dress you up", dress you up. The shopkeeper is three young women, all of whom are good at matching clothes. In Suzhou dialect, "wearing a gang" means "exposing the stuffing", which has both derogatory and positive meanings, but the response is very good. Many customers come in for this store name.

Xia Wei, chairman of Yikelong, attaches great importance to the name of the store, and the names of his own clothing stores are unique, namely "armed", "demeanor" and "fate". She said that the first thing customers see is the name of the store, not the goods. A good name will arouse customers' desire to know about the store and its goods. A good store name is one of the best ways to attract customers.