This assertion may not be groundless-the global activation of single Aqara Green Rice exceeds 20 million, the annual shipment of smart door locks exceeds 2.42 million, the global activation of smart switches exceeds 4.5 million, and the cumulative number of service users exceeds 5 million. Since it began to explore offline whole-house intelligent customization services, it has even landed in the 600+AqaraHome whole-house intelligent experience hall, covering 490+ cities and regions. In addition, Aqara Green Rice has more than 700 SKUs, ranking first in the number of self-developed products in the industry and holding more than 850 patent applications.
In addition, Aqara Green Rice's expanding global strategic map has gradually spread its smart home products all over the world, and Aqara Green Rice's products have already realized the distribution channel layout in Europe, Asia, Africa and Oceania; Completed the launch of self-operated Amazon stores in the United States, Canada, Britain, France, Italy, Spain and other countries.
Looking back on the development of Aqara Green Rice, the company has built an all-round leading edge in technology, products, brands and services. It is also on the basis of the first-Mover advantage in all aspects that Aqara's industry-benchmarking advantages in several fields have become deeply bound with the company, and it is also the deep moat where Aqara is different from its peers.
Specifically, "the first-Mover advantage of a perfect service provider system" can be regarded as one of the most distinctive labels of the company. All along, solution service delivery and after-sales are the shortcomings that constrain the development of smart home industry. The development of the service provider system is an important part of the smart home to realize the closed-loop intelligent landing of the whole house from online to offline and enhance the service experience.
When the industry is immersed in making single items and obsessed with fascinating business stories, Aqara jumps out of the myth of the entrance theory of single items and studies the whole house intelligence from the perspective of user experience; When the smart home industry has been questioned as "pseudo-demand" for many times, when the smart home has not yet landed on a large scale, Aqara's whole-house intelligence has made small achievements. Together with Aqara service providers, the whole house intelligence has blossomed all over the country. 1 km service finally landed.
In this regard, Aqara took the lead in practicing the concept of "service is product" in the industry, and has now built a smart home experience hall nationwide, covering more than 490 cities and regions in China, with an offline service team of more than 10000 people, and completed a complete one-stop customized service for the whole house through the 4S service model.
On this basis, Aqara was able to establish a channel to provide personalized experience and customized high-value services between brands and consumers, which also enabled it to break through the bottleneck of "difficult promotion" in the industry.
Specifically, although many users know the concept of smart home, they lack a real understanding of the convenience and experience that smart home can bring, and industry cognitive education needs to be popularized. On the other hand, the current audience of smart home is mainly concentrated in the younger generation, and the product audience needs to be broadened to a wider age group.
Among them, the service provider system provides an immersive whole-house intelligent experience, and a set of modern lifestyles of smart homes can be presented in front of customers at zero distance. Among them, the industry benchmark perfect service provider system built by Aqara has become one of the core moats for the company to be caught up by peers in a short time and form a time difference barrier.
In addition to the construction of the service system, "the product strength of the whole scene layout" is another core that supports Aqara to achieve long-term sustainable development. Up to now, Aqara has built the most complete wireless sensing system in the industry, covering human body, doors and windows, air detection, temperature and humidity, water immersion, smoke sensation, movement and so on, and has a unified and high-quality product experience because most of its products are self-developed. In addition, there are various intelligent switches, sockets, curtain motors, air conditioning controllers, dimmers, door locks and other intelligent controllers.
Based on the consideration of user experience, Aqara has established a wide range of cooperative relationships with Smart Ecology, including Xiaomi Mijia Ecology, Tmall, Baidu, China Telecom, AppleHomeKit, GoogleAssistant, AmazonAlexa, etc., and announced that it supports the Matter agreement initiated by Amazon, Apple and Google, and is one of the smart home brands with the most access platforms at present. At the Google2022 I/O Developers Conference on May 12 this year, Google announced that with the support of Matter, Google's products can be interconnected with top brands in the world such as Aqara, Samsung, Panasonic, Philips and Schneider, and become a smart home brand recognized by Google.
Among them, it is worth mentioning that based on excellent product performance, Aqara has achieved in-depth cooperation with two international brands, Apple and Google, both of which mentioned Aqara brand at the press conference. Among them, Aqara has become the brand with the largest number of access to Apple HomeKit and the most complete experience scene in China, and it is also the only brand in China that can realize the whole house intelligence of HomeKit only by relying on a single brand. In addition, Aqara Green Rice is also the first smart home brand in China to land at the Apple conference, and the first one in China to become the leading global smart home brand recognized by Google.
The * * * interaction between products and services is reflected in the brand, which forms the brand value of Aqara Green Rice with "new consumption influence". Through fine polishing on the product matrix of the complete experience scene and years of deep cultivation of the ecological chain, Aqara has now accumulated a huge C-end user base.
As a unicorn that has been leading the industry in the IoT field, apart from consolidating its existing moat, the company has also broadened its development pace to a broader international field. As the only brand in China that can build the whole house intelligence of Apple HomeKit, Aqara Green Rice's products have also been displayed and sold in AppleStore retail stores and online stores in Chinese mainland, Hong Kong, Macau, France, Germany, Britain and South Korea. With the strong growth of smart homes, the globalization strategy of Aqara Green Rice will continue to accelerate, and a real whole-house smart world with the Internet of Everything will be built for global consumers.