Jiaxing Zongzi and Fairy Tale King, two unrelated families, suddenly had a fierce conflict.
On September 10, a blog post signed by Zheng Yuanjie claimed that Jiaxing rice dumplings are the most unpalatable rice dumplings in the world. On October 18, this netizen published another blog "For the sake of our living environment, please boycott Zongzi."
Jiaxing Zongzi, which suffered a sudden attack, also began to fight back, "As the representative of Jiaxing Zongzi, we at Wufangzhai feel it is necessary to find out the matter. After clarifying the facts, we will ask relevant personnel and units to take measures We will take measures to make up for the reputational damage of 'Wufangzhai', and we will not rule out resorting to law to protect our own rights and interests." Yesterday morning, Wei Mingrong, vice president of Jiaxing Wufangzhai Group, told reporters this with a hint of anger.
The "Zongzi King" is more realistic than the "Fairy Tale King". Why did this turmoil start?
Bloggers are in trouble - Jiaxing rice dumplings are the most unpalatable
This dispute originated from several blogs signed by Zheng Yuanjie.
On September 10, he published a blog article online, "Jiaxing Zongzi is the Most Unpalatable Zongzi in the World." The article reads: I have eaten rice dumplings from many places, and the rice dumplings from Jiaxing, Zhejiang are the most unpalatable. I will never eat rice dumplings from Jiaxing, Zhejiang again in this life. There was a place selling rice dumplings in Jiaxing that tried every possible means to make things difficult for me. I still don’t understand why they did this. In a few days, I will point out its store name and make it known to the world.
On September 13, he published another blog titled "I encountered the biggest difficulty in my life here": "The time was September 10, 2006, and the location was Jiaxing, Zhejiang. My partner and I She made 20 rice dumplings, and more than 10 were judged to be unqualified by the store. Her request was to be professional, but who could go from knowing nothing to becoming a master of making rice dumplings in one step? Played.”
However, the blogger did not “name the store” as he claimed in his blog, but the matter did not stop there. More than a month later, on October 18, he published another blog "For the sake of our living environment, please boycott Zongzi": "Zongzi are mostly wrapped with reed leaves, and reed leaves are the raw materials for papermaking. According to statistics, our country wraps rice dumplings every year The reeds used in rice dumplings are equivalent to the reeds used to produce 10 million tons of paper. Without these reeds as raw materials for paper making, people have to turn to trees for pulp, causing a large number of forests to be destroyed. For the sake of our living environment, please eat less rice dumplings. You can just eat glutinous rice! If you eat less rice dumplings, you may save a tree."
Event replay - being "made difficult" and eliminated from the game
September 10th. What kind of "difficulty" did the "Fairy Tale King" face when making rice dumplings in Wufangzhai shop? Reporters from local media in Jiaxing once contacted Zheng Yuanjie, who described to them this way: "At that time, my partner Ouyang Huiling and I were the first to arrive at the zongzi-making competition venue, and I started to make things difficult because I said, 'Don't you need to wash your hands to make zongzi?'" The competition was supposed to be completed in half an hour, but the judges delayed us for two hours, causing us to be eliminated. I think this judge represents her group, and it cannot be said that this is her personal behavior. I don’t want to mention this matter again.”
What Jiaxing Wufangzhai told us is another version of this incident.
"On September 10, Hunan Satellite TV's "I Am the Champion" column team arrived in Jiaxing. Zheng Yuanjie and her partner Ouyang Huiling participated in the Jiaxing station. At that time, there were two options in the competition, Cainan Huling and Making rice dumplings. In the aspect of making rice dumplings, Hunan Satellite TV chose to cooperate with us, Wufangzhai. The rules of the competition are set by Hunan Satellite TV, and the rice dumplings made are judged by "not leaking rice." Introduction by the deputy general manager.
Xu Chunyan, an employee of Jiaxing Wufangzhai Company and the only judge of the zongzi-making competition, said: "During the competition, I judged in full accordance with the requirements of the director of Hunan Satellite TV, and I was not rude or disrespectful to the contestants. It was a fair act and there was no conflict of interest with him, so why should I make things difficult for him?" Xu Chunyan provided a photo of the scene, with several stainless steel basins placed on the table where the rice dumplings were made. "It was filled with water, which was prepared in advance for the contestants to wash their hands."
"At that time, there were four groups participating in the zongzi-making competition. One group of them wrapped the zongzi I made 20 rice dumplings, but seven or eight of them had missing rice. According to the judging rules of the column team, these had to be reworked, so I asked them to re-wrap the few rice dumplings that had missing rice.
"Xu Chunyan said: "Actually among the 4 groups, in my opinion, his group did the best, but then they were still eliminated. I don't know which link went wrong. "
Bad mistake - use Ruo leaves instead of reeds to make rice dumplings
If the unprovoked attacks on Jiaxing rice dumplings in the first two blogs made Wufangzhai people angry, "For The blog "Save the Big Tree and Boycott Zongzi" made people in Wufangzhai laugh.
"The author made a common sense mistake. Maybe the rice dumplings in some places are made of reed leaves, but the rice dumplings in most places in our south are made of wild reed leaves. There are many Ruo leaves in the mountains in Anhui, Jiangxi and western Zhejiang. They fend for themselves and will fall off if not picked. Wufangzhai makes more than 100 million rice dumplings a year, and the amount of Ruo leaves required is about 1,000 tons. We only purchase wild Ruo leaves once a year in August. Ruo leaves in other months do not meet the requirements for making rice dumplings. Mr. Zheng’s statement that ‘if you eat one less rice dumpling, you might save a tree’ is ridiculous. " said Wei Mingrong, Vice President of Wufangzhai.
Ruo leaves have a natural antiseptic effect and can give the rice dumplings a unique fragrance. Using Ruo leaves to wrap rice dumplings breaks through the seasonal limitations of rice dumpling wrapping materials. , making rice dumplings a universal delicacy that can be eaten all year round. Not only that, picking Ruo leaves has also created considerable economic income for many farmers. In order to ensure the quality and quantity of Ruo leaves, Wufangzhai has developed and cultivated millions of rice dumplings in Jing'an County, Jiangxi. Mu natural Ruo leaf base "During the picking season, local farmers can earn 60 to 70 yuan a day by picking Ruo leaves. The total amount of Ruo leaves we purchase from Jiangxi reaches more than 5 million yuan every year, which brings benefits to local farmers. Real benefits".
Best-selling nationwide - Jiaxing rice dumplings sell over 100 million pieces every year
Although the blog that caused a stir claimed that "Jiaxing rice dumplings are the most unpalatable rice dumplings in the world" , but in fact, Jiaxing rice dumplings, especially Wufangzhai rice dumplings, are very popular among people.
According to the book "Guhe Miscellaneous Talk" during the Qianlong period of the Qing Dynasty: Jiaxing rice dumplings used to include white water rice dumplings, red date rice dumplings, and red date rice dumplings. Red bean rice dumplings, bean rice dumplings and alkaline water rice dumplings are commonly known as "Wufang". More than 50 years ago, people put the crown of "Zongzi King" on its head, and the small rice dumplings became the hometown of rice to a certain extent. A symbol of Jiaxing. Today, Wufangzhai has 14 branches and 75 chain stores across the country, with more than 1,300 direct employees, including employees at Wufangzhai Ruoye base, grain base and pork base. **Nearly 20,000 people are busy around the small rice dumplings
In the fierce competition, the variety of Wufangzhai rice dumplings is becoming increasingly rich, including fresh meat, ham, chicken, egg yolk, There are more than 100 varieties of chestnuts, bean paste, etc., forming the distinctive characteristics of "glutinous but not mushy, fat but not greasy, fragrant and glutinous, moderately salty and sweet"
At present, Wufangzhai has been sold in Jiangsu, Jiangsu and Jiangsu Provinces. Nearly a thousand chain and joint stores have been opened in Zhejiang, Shanghai and many places across the country. The sales of rice dumplings through these sales points every year have greatly exceeded the sales volume in Jiaxing. In the Jiaxing Wangdian service area on the Shanghai-Hangzhou Expressway, you can buy them every day. Nearly 200,000 rice dumplings have been sold.
In recent years, Wufangzhai rice dumplings have been exported to South Africa, Canada and many European countries, and have a fully enclosed export rice dumpling production workshop to produce pure Japanese-style rice dumplings. , has entered the Japanese market, which has almost strict food requirements. Last year, the annual sales volume of Wufangzhai rice dumplings reached 110 million, and it is expected to reach 130 million this year.
Confrontation of opinions - not available online. Uncensored speech
The blogs attacking Jiaxing Zongzi published continuously on the Internet have had a negative impact on Jiaxing Zongzi industry and the brand of Wufangzhai.
Classmate Wu Junyan is from Jiaxing Chengnan Center. Wu Junyan, a primary school student, said: “I have almost never read a book as good as Uncle Zheng’s, but I think rice dumplings are really delicious, and I still think so after listening to Uncle Zheng’s lecture. But many of my classmates are against it because Uncle Zheng said the rice dumplings are not delicious..."
Vice President Wei of Wufangzhai said: "Wufangzhai has always been the education base for many primary and secondary schools in Jiaxing. We provide venues and materials for children to try making rice dumplings by themselves. We hope that through this activity, children will not forget the traditional Chinese culture. As a child’s idol, these blogs are a negation and satire of our long-term work. ”
After contacting many parties, the reporter finally got through to Zheng Yuanjie in Beijing. As soon as Zheng Yuanjie heard that they were talking about this matter, he simply said that what he said in his blog was personal rights and only represented individuals. point of view.
After saying that, he hung up the phone.
However, experts and scholars interviewed by the reporter believe that as celebrities, they cannot make extreme remarks at will for personal reasons.
Writer Dan Ji said: "As a writer, you must have a minimum conscience and a sense of social responsibility. There must be a bottom line for what to say and what not to say."
In Netizen "Yu Lao" who has publicly criticized Zheng Yuanjie's views many times on his blog believes: "The unobjective comments of celebrities will be very misleading to people who do not understand this field. The readership of fairy tale writers is ours." Teenagers, their knowledge structure is not yet complete, which may cause a hidden danger."
Now, blogs have become a new platform for people to express their opinions and express their thoughts, so is it possible to do so in blogs?" Just say whatever you want." The reporter interviewed lawyer Wei Yongqiang from Zhejiang Jindao Law Firm. "Blogs, as a platform for people to express their opinions and thoughts, are very popular nowadays. Many people have their own blogs, but this does not mean that they can say whatever they want in their blogs." Lawyer Wei believes that because celebrity blogs have a considerable impact on the audience to a certain extent, it is even more necessary to be 'cautious in words and deeds' and not to speak casually. For example, although a famous writer's blog is his personal blog, it is actually a public communication platform for readers who like and admire him. Therefore, it has exceeded the scope of private domain. Of course, he cannot "say whatever he wants."