Pot helmet is fierce, but also enough strength, this category can maintain vitality, the brand has room to survive . In just one year, the helmet can quickly attack the city, which is really impressive. A brand also burst out of a single store monthly turnover of up to 518,000 records.

Since 2018, pot helmets have been on fire. On the street, in the street and in the mall, pot helmets are everywhere. A wind of "compare your face with the helmet" has been blowing in your circle of friends, and the helmet business still seems to be booming until this year. Although the rise of the helmet is not long, but in terms of scale, there are already thousands of stores in the mall brand, such as the Gan helmet, three countries helmet, Lu Wei helmet.

Snacks are definitely a big piece of cake in the restaurant industry. According to the data of China Catering Report 2019, the number of fast food chains ranked first, accounting for 44.3%. At the same time, there are still many unbranded, urgent need to upgrade the snacks guys store category, the popularity of pot helmets is precisely in line with this demand. From the user profile, the main consumer group of pot helmet is 19-30 years old young people, which is consistent with the positioning of young people is the main force of fast food and fast food consumption, but at the same time do not forget that young people are also the most "fickle". Only if the product is innovative enough can it continue to gain customers.

This brings us back to the lack of innovation we talked about earlier. In the restaurant market, where snacks come in all shapes and sizes, young people are easily attracted to new things without any new tricks. Category loyalty is difficult to cultivate, the brand is even more difficult. With Jingzhou pot helmet from Hubei, "soil off the slag baked cake", more than ten years ago, quickly popular in Shanghai market, and spread throughout the country. But when the novelty disappears, people are no longer willing to line up for a cake, almost overnight all the stores collectively disappeared. So want to become a "super snack", pot helmet or to continue to innovate, there are certain characteristics to go farther.