Tea Tea House Business Plan

Market Prospects

Tea House is a relatively high-end dining place. Chinese food includes: porridge, noodles, noodles, rice and dim sum. , snacks, stews, barbecue, braised vegetables, stir-fry, hot pot, etc.; Western food includes: Korean cuisine, Japanese cuisine, French cuisine, etc., suitable for young people, couples, business people, college students, etc. who pursue a taste of life. With a high-quality and diverse menu, coupled with a membership management system and certain marketing and promotion activities, this is a project with high profit margins and fast return on investment. It has attracted great attention from many investors who are interested in entering the catering industry.

Investment standards and returns

1. Amount budget. Investors can consider opening three levels of tea restaurants: community stores, standard stores or flagship stores based on their financial situation, with a total investment of 80,000 yuan, 100,000 yuan and 150,000 yuan respectively. It is best to use 70% of the total investment as actual investment and 30% as reserve funds to cope with subsequent investment and emergencies after opening.

The investment is based on a standard store of 100,000 yuan, including store rent of 20,000 yuan (about 100 square meters); elegant yet modern decoration, about 30,000 yuan; tea sets and other equipment ( tables, chairs, air conditioners, speakers), 20,000 yuan; various teas, food, fruits, 20,000 yuan.

2. Income evaluation. The tea restaurant is open 14 hours a day and receives an average of 150 customers per day. Each person spends 25 yuan, and the daily turnover can reach 3,750 yuan. Calculated based on a 20% pure profit margin, the daily profit is 750 yuan, and the monthly profit is 750 yuan. Profit of more than 20,000 yuan. Investors can recover their costs within half a year, and profits in the first year can reach more than 100,000 yuan.

Preliminary preparation

1. Business opening certificate: registration and registration with fire protection, sanitation, environmental protection, industry and commerce, and taxation departments.

2. Employee recruitment: You can use websites, catering training schools, newspaper advertisements to recruit people, or hire someone to recruit them on your behalf.

3. Menu design: The menu design of a tea restaurant should be designed according to the business characteristics of the restaurant. A promotional advertisement for the store and regular event advertisements can be attached to the recipe.

4. Cultural concept: including business philosophy, core values, service spirit, work attitude, goals and responsibilities, etc.

Experience in site selection

1. Reject popular shops in business districts. It’s not that the business district is not good, but that the investment cost is too high, which increases the load on the initial operation: Mr. Qiu, the owner of the Athens Tea Restaurant in Dongguan City, was eager for success and invested heavily in a tea restaurant in a prime local area, with a monthly rent of 10,000 to 50,000 yuan. Later, due to the impact of high-end teahouses, Starbucks, and local fast food chain Zhen Kung Fu, it closed down in less than half a year.

2. Investors with limited funds should mainly consider the following two aspects when selecting a location:

(1) Locations where companies and office buildings are relatively concentrated. The consumer population in this area is mainly white-collar workers, and their spending power is no less than that of nearby business districts, while the rent is much cheaper. Ms. Li from Jiangsu invested 100,000 yuan to open a tea restaurant on the second floor of an office building. It specializes in Chinese set meals, pastries, ice cream and coffee. The per capita consumption is 15 to 20 yuan, which is equivalent to the cost of cooking for three people. . Due to the elegant environment and close dining of tea restaurants, the advantages of tea restaurants are self-evident compared with stir-fry restaurants. Therefore, Ms. Li's tea restaurant business is quite good, with a monthly net profit of 40,000 yuan.

(2) Areas where residential areas or universities are relatively concentrated. If the tea restaurant can provide a comfortable environment and control the price of the dishes within 150% of that of ordinary fast food restaurants www.gold66.com, it can effectively attract couples and white-collar people who do not have a meal at home. The rent in this type of location is lower than that of a tea restaurant near an office building, which greatly reduces the initial investment.

Decoration experience

1. Under normal circumstances, the decoration design of a tea restaurant must be simple, bright, and give people a natural and comfortable feeling. Large floor-to-ceiling glass should be installed on the side of the road, not only to allow customers to see the bustling street, but also to allow pedestrians to see the elegant restaurant store; soft furnishings and lighting must match the color of the tables and chairs, preferably warm colors. Decoration costs are controlled within 200 yuan/square meter.

2. Decoration details. In order to improve the service quality, a TV and an antique bookshelf must be placed in the tea restaurant; the words "For your health, please wash your hands" should be marked next to the sink; the cashier should be designed like a bar counter. Place paper towels, leaflets, lighters with the address of the tea restaurant printed on them, cashier cabinets, etc. Behind the counter, you can place various wines, decorations, and hanging wine glasses to leave a relaxed and thoughtful first impression on customers.

3. Personalized design. Every tea restaurant must have an eye-catching design. For example, design a message board or sticker area on the small stage in the lobby to facilitate communication between customers and tea restaurants, and between customers. Depending on the size of the venue, consider Add smoking rooms, children's entertainment areas, etc. Note: In the tea restaurant, ventilation and fire prevention measures must be taken.

4. The top priority of decoration-the kitchen. Ms. Feng Xin, owner of Guangzhou Aiyuan Tea Restaurant: As far as I know, in order to save decoration costs, some tea restaurant operators only focus on decorating the lobby and private rooms, reducing the cost of kitchen decoration. In fact, this is a misunderstanding. The role of the kitchen in the early stage of the tea restaurant's operation is not obvious because the customer flow is small. However, in the later stage, when the dishes in the restaurant can attract more and more customers, the kitchen design is not up to standard and the equipment is backward, which may cause problems due to slow serving speed. Loss of customers.

Aiyuan’s kitchen is designed by a professional design company: (1) The factory number of the kitchen utensils, product processing accuracy, steel plate thickness, etc. must be checked to ensure safe cooking; (2) It is best to install 100 on the floor ×100 dark color absorbent floor tiles; (3) The kitchen must have "double doors" to ensure smooth entry and exit for staff; (4) The area ratio of the kitchen to the entire tea restaurant shall not be less than 1:0,3. And it must be soundproof, heat-insulated and odor-proof; (5) In addition, in addition to the air conditioning system, power supply voltage and other equipment, the number of stoves must also be set according to the specification of one stove providing 4 to 6 people for dining.

In short, we must ensure the safety and environmental protection of kitchen operations.

Business strategy

1. Pairing of dishes.

The operation of tea restaurants can learn from the operation methods of fast food restaurants, integrating meals, Western food, fast food, hot and cold drinks, and fruit platters. The highlights are good environment, fast food delivery, rich varieties, and cheap prices. , in addition to providing a variety of Chinese dishes and local specialties, it can be paired with Korean cuisine, Japanese cuisine, Western pastries, etc. according to the level of the chef. It can also be equipped with a variety of tea drinks ranging in price from 12 to 28 yuan to satisfy everyone. consumer needs. Since the tea restaurant's main income comes from business lunches, it is best to provide customers with a free drink or a bowl of soup.

2. Publicity method.

Since more and more people are investing in tea restaurants, investors must have a comprehensive plan for the operation before investing. Multiple promotional packages must be considered.

(1) Set up a three-meter-long, two- and five-meter-wide event promotion board outside the tea restaurant, listing daily updated dishes and special packages.

(2) Make exterior packaging advertisements at newsstands within 500 meters or 1,000 meters of the tea restaurant. Pay the newsstand owner 100 to 200 yuan a month for advertising rent. You can also put a stack of tea restaurants in the newsstand. The leaflets are available for customers to pick up. The name, concept, direction and distance of the tea restaurant can be printed on the packaging advertisement.

(3) Tea restaurants near office buildings can distribute leaflets in large quantities. If there are few customers entering the store, daily dishes can be added to the leaflets and ordering services can be provided. Note: There are many fast food restaurants with ordering services. If a tea restaurant plans to operate this mode, firstly, it must ensure that the quality and taste of the dishes are among the few in the surrounding peers. Secondly, it must try its best to "reduce prices", such as canceling free drinks and fruits. etc., so that the takeout price of the set meal is equivalent to that of an ordinary fast food restaurant; tea restaurants in residential areas or near schools can post on various campus network forums or community owner forums to publish tea restaurant menu information and "weekend special package for two", "Community Family Package" and other activities.

(4) If there is a stage, you can contact the evening resident singer for 100 yuan/hour. The Chongqing branch of Liangmuyuan, a Taiwanese tea restaurant brand, has a resident singer with the stage name Liuxian. Because of his outstanding singing skills, many customers come to support him.

Every week when he takes the stage, the tea restaurant's sales will increase by 25%.

(5) Contact various relatively cheap knowledge lectures, such as cosmetics usage lectures, color matching lectures, marriage knowledge lectures, etc. The most important thing is to spread the word "this tea restaurant has lectures" to attract more customers. At the same time, it should be noted that the lecture is best arranged in a separate room to avoid disturbing other consumers.

3. Member management system.

The membership system in tea restaurants is a very effective way to accumulate customers. It is not appropriate to use membership system to enjoy discounts when consumption accumulates to a certain amount, or to apply for a card for free and charge a production fee. It is best to prepay for consumption. For example, if you recharge 200 yuan at a time, you will enjoy a 10% discount; if you recharge 500 yuan, you will enjoy a 20% discount; if you recharge 500 yuan, you will enjoy a 20% discount; 800 yuan, enjoy 70% or 50% discount. In this way, not only can customers be quickly stabilized, but also the financial pressure often encountered in operations can be alleviated through customers' pre-stored consumption cards.

Zhejiang Xinxiangying Tea Restaurant Mr. Zhou: My membership system is relatively successful among my peers. In addition to giving greeting cards and flowers to each member on their birthday, Xin Xiangying also notifies members one week in advance to come to the store to receive birthday gifts; Xin Xiangying also established a QQ group for members, and announced the weekly activities of Xin Xiangying in the group space , and set up a member mood board, member friendship board, member complaint board, member suggestion board, etc. to ensure that members' suggestions and opinions are understood as soon as possible and to improve service quality.

4. Details are king.

(1) Attitude. Waiters should smile at all times during business hours. (2) Etiquette. Including shopkeepers, they must master basic greeting etiquette, address etiquette, appearance etiquette and welcome and farewell etiquette. (3) Strengthen memory training. Remember the dining habits and common dishes of regular customers, so that they feel the highest respect.

As long as investors can grasp various store opening techniques, business methods and details, the future of a tasteful, fashionable and diversified tea restaurant will have many possibilities, and the only impossibility is eliminated by the market.

For reference only, it may be helpful to you. .