Yiling County is the origin of Yiling yellow peaches, was awarded the title of "China's high-quality yellow peaches of the township", is a geographical indication of the certification mark products. Yiling yellow peach cultivation has a long history, excellent quality, deep culture.
In recent years, Yannling implementation of e-commerce into rural activities, it is understood that by the end of 2018, the county construction of rural online purchasing and marketing of e-commerce service station 128, the establishment of more than 500 network links, the initial formation of "e-commerce practitioners community, e-commerce enterprise clustering, branding of specialty agricultural products, logistics and distribution of rural "The pattern of promoting the sale of agricultural and sideline products such as yellow peaches in Yiling, only yellow peaches a comprehensive gross output value of 520 million yuan, to help local farmers to increase economic income.
That as a national geographic indications of Yiling yellow peach is not very expensive? The answer is undoubtedly, it is not cheap. But why are there so many consumers willing to buy such expensive yellow peaches? Because Yiling yellow peach is the quality of upgraded high-end fruit, to meet the needs of consumers on the "high quality of life", so it is easier to be accepted.
Yiling yellow peach base altitude in 300-1200 meters, to the foot of the mountain need to sit 2 hours of driving, here the yellow peach is irrigated spring water, farm fertilizer planted, not only sweet and crispy, but also rich in flavor. The fragrance of peach can last for many days, so it has the nickname of "seven days fragrance". Tree 8 minutes ripe picked, 3 days or so transported to the hands of consumers, the next 4 days is the best date to eat, and this 7 days, peaches can maintain a strong special flavor, which is not comparable to other places of production of yellow peaches.
Yiling yellow peach is known as "China's most delicious peach", the reason for this is mainly three aspects, one is a good variety, Yiling yellow peach is currently in the fresh category of yellow peach performance is particularly excellent; two is a good planting tradition. It is understood that, in order to ensure that consumers receive are of excellent quality Yiling yellow peaches, Yiling peach farmers intensive cultivation, from shaping and pruning, wiping slightly thinning, vegetables and fruits set fruit, fruit bagging, to ditching and drainage, soil improvement, green prevention and control, the use of organic fertilizers, it can be said that the high quality of Yiling yellow peaches is the crystallization of sweat. Third, there is a good cultivation environment. Yiling County forest coverage rate of 83.55%, ranking first in Hunan Province. Such a natural geographical advantage makes the quality reach the top. Tmall Fresh authentic origin program is to see this point, join hands with the People's Government of Yanling County, Hunan Province for the origin of strategic cooperation, in the opening up of the marketing channels of the yellow peaches of Yanling at the same time, but also let the "yellow peaches of Yanling" this business card to add luster.
This activity, in addition to the essential stores of e-commerce sales live, Hunan TV happy purchase has also become the main force of the yellow peach conference, 3 live TV broadcasts throughout the day to follow up on the conference and the sale of yellow peaches. Don't think this is a traditional media sales and new content marketing battle, but this time the two channels with the linkage, but more than a collision of different effects, Tmall Fresh Operations Director Sihao into the Taobao live broadcast room and fans to say hello, the realization of the Hunan Satellite Television Happy Shopping and Taobao live platform synchronized live, different ports, but ultimately achieve the advantages of the yellow peaches of the Yannling passed to the The purpose of the consumer.
With the support of a number of marketing resources on the Tmall platform, the sweet taste, tender and juicy yellow peaches of Yannling quickly became a "star" in the eyes of many consumers, and continued to sell, so that the people of Yannling in the development of e-commerce on the road to go faster and faster and further and farther.