Pien Tze Huang, a "magic medicine", is sold to 1300 yuan. How "god" is it? Shopping needs to be registered, goods are sold in limited quantities, and people queue up early to buy them. The media reports that Pien Tze Huang in many places is restricted or even out of stock. Pien Tze Huang's lozenges are hard to find. Even if you queue up at the Pien Tze Huang Experience Hall to buy them, you will sell about ten people a day.

Pien Tze Huang, a "magic medicine", sold to 1300 yuan. How "god" is it? 1 Recently, Pien Tze Huang, an old Chinese medicine brand,

Because # A Pien Tze Huang sold nearly 1,000 yuan # on the hot search,

Let netizens call Pien Tze Huang directly.

It is simply "Maotai in the field of Chinese medicine"

Shopping needs to be registered, goods are sold in limited quantities, and people queue up early to buy them, but the goods are not available yet ... This familiar shopping mode also appears in Chinese patent medicines.

The media reported that Pien Tze Huang in many places was restricted or even out of stock. This makes the price of Pien Tze Huang (lozenge), which is as high as 3 grams per tablet in 590 yuan, soar 1 to 2 times on the Internet.

I logged into the flagship store of Pien Tze Huang Pharmacy Taobao, and the store showed "sold out". Zhangzhou Pien Tze Huang weighs 3g, 1 packed in 590 yuan; Pien tze Huang capsules weigh 0.3g, and the price of 12 capsules is 708 yuan.

"There are no single capsules now, only capsules, 708 yuan a box. If you want to buy, you can register by phone." On the morning of June 23rd, some media called a Pien Tze Huang Experience Hall as a consumer. The other party said that Pien Tze Huang, a single tablet, is out of stock at present, and I don't know when it will be available.

"At present, everyone can only buy one box. Today, it is gone. You may be able to buy it tomorrow if you register now, depending on whether there are many people waiting in line that day. If there are many people, the buyers registered by telephone will be postponed later."

Pien Tze Huang's lozenges are hard to find. Even if you queue up at the Pien Tze Huang Experience Hall to buy them, you will sell about ten people a day. At the same time, the buyer also needs to register his ID card and mobile phone number. It takes 3 to 5 days to buy the same number again.

It is hard to find a medicine in offline stores, which drives the prices of Pien Tze Huang in major online pharmacies to rise. The online price is basically between 900 yuan and 1500 yuan/pill, and the price has increased by 1 to 2 times.

In view of the fact that it is difficult for physical stores to buy Pien Tze Huang, the company's sales staff explained that there is no purchase restriction policy. But at present, the supply of goods in many places is tight, and there are too many customers to buy.

Since April this year, all customers who buy Pien Tze Huang offline need the information of registration office and ID card. Moreover, customers can't buy it when they go to the store on the same day, and they need to make an online appointment one day in advance.

Regarding why the purchase was restricted, the clerk said that he was mainly worried about scalper speculation. It's too expensive and dark to let patients who really need it buy it online.

Speculation: it has tripled the stock price.

Why is Pien Tze Huang so hard to buy now? According to official website of Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd., Pien Tze Huang has a national top-secret formula, which is a first-class protected variety of traditional Chinese medicine. The prescription and technology are protected by the state, and the traditional production techniques are listed in the national intangible heritage list. The export of single varieties has been in the forefront of the export of foreign trade single varieties of Chinese patent medicines in China for many years. The medicine contains calculus bovis, Moschus, Notoginseng Radix and snake gall, each weighing 3g.

It is speculated that Pien Tze Huang's production capacity cannot meet the market due to the scarcity of raw materials. In fact, at present, Pien Tze Huang promotes artificial breeding of musk deer to make up for the shortage of scarce raw materials.

On the morning of the 25th, a staff member of the Price Supervision and Inspection Section of Zhangzhou Municipal Market Supervision Bureau told the media that this situation is not a price issue in itself, but a speculation issue, which has nothing to do with the price.

In the south, especially in the southeast coastal areas, some consumers think that Pien Tze Huang has health care function, and the price remains high all the year round, so it has some gift attributes.

From 2004 to 2020, Pien Tze Huang's lozenge products were raised 19 times, from 325 yuan/tablet to 590 yuan/tablet, with an increase rate of 8 1.54%.

This market situation has led some speculators to snap up Pien Tze Huang and then sell it to earn huge profits. At present, Pien Tze Huang's multi-store purchase restriction has not only boosted his reputation, but also paved the way for price increases again.

In fact, frequent price increases did not affect the sales volume. From 20 16 to 20 19, the sales volume of Pien Tze Huang tablets increased from 3.67 million to 7.04 million. The price increase directly promoted the company's revenue scale, and its operating income increased from 2 2. 14 billion yuan in 2003 to 6.507 billion yuan in 2020.

At the beginning of 2020, Pien Tze Huang's share price was still in the early 100 yuan, and by the close of June 23rd, its share price had reached 428.35 yuan. In just 18 months, its share price has tripled.

Pien Tze Huang responded

Pien Tze Huang Company replied to an investor's question on June 25th 1 1, saying that the company's production and operation are in a normal state at present. In view of the recent market situation, the company has taken a series of measures to resolutely maintain market order.

The first is to stabilize supply. The company completes the production and supply of products, increases the supply of self-operated channels and mainstream chain pharmacies, and strives to alleviate the contradiction between supply and demand in the market. The second is to expand sales channels. Online sales of Tmall's flagship pharmacy Pien Tze Huang have been started, and the layout of JD.COM flagship store has been accelerated. The third is to increase the supply of Pien Tze Huang capsules with the same quality and the same effect as Pien Tze Huang lozenges to meet the diversified needs of consumers.

Pien Tze Huang Capsule is just a prescription drug.

In the final analysis, consumers' pursuit of Pien Tze Huang comes from the drug itself.

Among the magical curative effects transmitted through the Internet, "treating hepatitis", "China specific antibiotics" and "never expired" have become the main reasons for being sought after. However, the main functions of the manual of Pien Tze Huang are "clearing away heat and toxic materials, cooling blood and removing blood stasis, reducing swelling and relieving pain". It is used for carbuncle, furuncle and traumatic injury caused by heat toxin and blood stasis, and it is not mentioned for the treatment of hepatobiliary diseases. Rong.

According to Pien Tze Huang official website's instructions, the effective period of the medicine is 60 months, that is, 5 years, which is not a permanent expiration of online transmission.

In the eyes of some people engaged in the research of traditional Chinese medicine, Pien Tze Huang is a classic traditional Chinese medicine, and it is indeed effective in treating diseases caused by heat toxin and blood stasis.

However, drugs such as Pien Tze Huang have a relatively small audience. Even though it can really treat liver diseases, a conventional drug for treating liver diseases, whose price is close to that of 600 yuan and far from being included in medical insurance, is more acceptable to patients. In addition, as a prescription drug, patients are not advised to take it by themselves. And it has a clear shelf life. If it is really necessary, it is best to buy it with it, and consumers are not advised to "hoard medicine".

One tablet of "God Medicine" Pien Tze Huang was sold to 1300 yuan. According to the data of 19991February, Pien Tze Huang was transformed from the original Zhangzhou Pharmaceutical Factory established in 1956. In June, 2003, it was listed on the Shanghai Stock Exchange, and its business focused on the production and sales of Chinese patent medicines, mainly Pien Tze Huang.

According to official website of Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd., Pien Tze Huang has a national top secret formula, which is a national first-class protected variety of traditional Chinese medicine. The prescription and technology are protected by the state, and the traditional production techniques are listed in the national intangible cultural heritage list. The export of single varieties has been in the forefront of the export of foreign trade single varieties of Chinese patent medicines in China for many years. The medicine contains calculus bovis, Moschus, Notoginseng Radix and snake gall, each weighing 3g.

In recent decades, Pien Tze Huang's reputation has also started overseas. In 2003, Pien Tze Huang said that the company had formed a high reputation and market share at home and abroad. "Overseas sales to Hong Kong, Macao, Taiwan, Southeast Asia, North America and Australia accounted for about half of the company's total sales. From 1988 to 2003," Pien Tze Huang "earned more than 1000 million US dollars annually.

Southwest Securities Research Report revealed that from 2004 to 2020, Pien Tze Huang's lozenge products were raised 19 times, and its retail price rose from 325 yuan/capsule to 590 yuan/capsule, with the price increase range of 8 1.54%. From the ex-factory price point of view, Pien Tze Huang lozenges have been raised * * * times 10 since 2004, from 125 yuan in 2004 to 390 yuan in 2020 1 0 at the beginning of the month, and the price increase rate is as high as 2 12%.

Frequent price increases did not affect the sales volume. From 20 16 to 20 19, the sales volume of Pien Tze Huang tablets increased from 3.67 million to 7.04 million. The price increase directly promoted the growth of the company's income scale and net profit returned to the mother. Its operating income increased from 2.1400 million yuan in 2003 to 6.507 billion yuan in 2020, and its net profit returned to its mother increased from 0.6 billion yuan to 0.667 billion yuan.

While Pien Tze Huang was robbed of goods, Pien Tze Huang's share price continued to rise. As of the close of June 24th, the closing price of Pien Tze Huang was 428.5 yuan/share, corresponding to a total market value of 258.5 billion yuan. Prior to this, on June 24th, 2020, the closing price of Pien Tze Huang was 167 yuan/share, with a total market value of 99.7 billion yuan. In one year, the total market value of Pien Tze Huang increased by158.7 billion yuan.