Each step may take a day or even two days. But don't be afraid, this article will tell you everything. According to this strategy, you can save a lot of time groping alone.
The sharing ideas of this article are as follows:
1, WeChat official account's operating instructions
2. Make clear the positioning of WeChat official account.
3. Determine the topic of the week.
4. Write articles in combination with hot spots
5. Use tools to quickly typeset.
6. Obtain seed users
7, tracking data for optimization.
8. Start to realize cash.
First, WeChat official account's operational guidelines
The first step is to complete the WeChat official account account registration.
WeChat official account registration link:/
Click in and you will see several types. If you are an individual who just started to operate, choose the subscription number.
Click in to register and fill in the relevant information, and you will have a brand-new WeChat official account ~
Step 2, complete the basic settings of the background.
You need to complete: set the avatar/introduction/menu bar/reply after attention. Just take the rest literally, because it won't be used for the time being, so leave it to explore slowly.
Set avatar
Click WeChat official account Settings-Account Details to change it. About the rules of avatar setting, as long as it is consistent with your WeChat official account people's setting.
BTW, if you don't have a clear positioning, you can skip to the second part to learn how to determine the positioning of WeChat official account.
introduce
The introduction will be presented in this place. When writing an introduction, the suggestion is to use who I am+pay attention to what benefits I can bring you.
It is in the same location as the avatar setting. Click WeChat official account Settings-Account Details.
menu bar
The menu bar refers to the following location.
Set in the custom menu.
Pay attention and reply.
When you pay attention to a new service number, there will be a corresponding reply message.
Follow-up reply is set in automatic reply-followed reply.
If you're wondering what to write here. Here are several directions:
Say hello to fans who care about you and thank them for their concern.
Introduce what you can bring to them.
What do you want him to do in WeChat official account (for example, "You can click on the menu bar below to view historical articles").
In this way, the basic renovation of WeChat official account is completed.
Second, clear the positioning of WeChat official account.
This part should be said in front, but for the sake of consistency, I adjusted the order.
Before opening WeChat official account, it is very necessary to determine the position of WeChat official account. Because positioning determines:
The audience size of users
Accuracy of vermicelli
The difficulty of subsequent realization
We can understand positioning in this way, which contains three elements: target users, pain points and solutions. Positioning means that you should know what kind of people your WeChat official account wants to solve.
So how to position it?
Determine what field you want to do and who is the target user?
Through user research, see if this field is worth doing, and what are the pain points of users;
Think about solutions to these pain points.
According to this idea, we can form a position.
For example, if you want to make an English account, consider this:
Target user: the user facing the account is IELTS learning party.
Pain point: Through investigation, we know that there are many audiences in this field, and we also pay attention to WeChat official account. At the same time, we find that the pain point of users is that they don't know how to learn and want to know the learning methods.
Solution: Provide resources/learning experience and methods to share.
Third, determine the content of the week.
After defining WeChat official account's position, the next step is to choose the topic, that is, the daily content planning. The purpose of this step is also to solve the problem of what to write in daily life. For Xiaobai, it is very important to plan the topic in advance, so as to avoid the embarrassing situation that there is nothing to write after writing two articles (99% of people give up at this step, so if they want to learn the operation of WeChat official account well, they have to think hard).
There are two ways to choose a topic:
1. data
You can use Baidu index, Weibo index, new list and other tools for screening, so it is easy to step on hot spots.
Here is a related teaching post: search engine topic selection method you don't know.
You can search the index directly like this
You can also use Baidu's association method like this to help you choose your own topic.
2. Get inspiration from user feedback
The best way to choose a topic is to obtain user feedback in the following three ways:
User surveys: such as issuing questionnaires and forms;
Direct communication: for example, directly select target users for interviews, or comment and leave messages with users;
Side observation: For example, go to the circle of friends of the target user, Zhihu related posts or even the comment area of competitors.
Regarding the topic selection, I also summed up a set of methods: "What are the difficulties in daily topic selection for media people? How to choose a topic? 》
Fourth, write articles in combination with hot spots
After determining the content topic, it is the most challenging step-you need to produce high-quality content, including the presentation form of the content.
To choose the form of content presentation, you need to determine whether your content is presented in words, pictures, audio, video or other ways.
After that, you need to create ideas. How can I attract users to read my article step by step? Is it a suspense or a story?
In addition, many white people will start writing as soon as they come up, but they will find various problems in the middle of writing:
This topic can't be written anymore.
It's gone wrong when it's written
The logic of the article is not smooth and the viewpoints are repeated.
……
In view of the problems, I suggest that before writing, I should first list the writing outline, plan what I want to express at each step of the article, and whether there are any logical problems.