Milk tea shop marketing strategy: advertising marketing, menu marketing, image marketing, drink itself promotion, event marketing.

1. Advertising and marketing:

In the fierce market competition, "the fragrance of wine is not afraid of the depth of the alley" has become a thing of the past. As the main means of marketing, advertising aims to expand market share and tap potential sales markets. Therefore, merchants must find the right time, seize the opportunity, and show their competitiveness.

Advertising media have their own characteristics, so you should choose the advertising media that suits your needs based on the purpose of creating your advertisement. Advertising marketing includes: TV advertising, Internet advertising, flyer advertising, outdoor advertising, cross-industry store advertising, etc.

2. Menu marketing:

A good menu must conform to the current market trend, so when operating, you must pay close attention to market changes and understand product sales trends, and accordingly Make corresponding adjustments to the varieties.

Even in the normal operating stage, content must be adjusted in a timely manner due to changes in sales structure affected by the changing market. Therefore, the completion of the menu does not mean that you can sit back and relax from now on, but you should always pay attention to the guests' reactions, adapt to the drink trends, and make further menu modifications.

3. Image marketing:

The store can work hard on logo design, store theme selection, decoration style, layout, color lighting, etc., which can also have a promotional effect. .

4. Promotion of drinks themselves:

The display of drinks is an effective form of promotion, using visual effects to stimulate customers’ desire to buy and consume, thereby increasing the store entry rate . Beverage display includes raw material display and promotion, product light box posters, etc.

Today’s beverage sales not only focus on the taste of the beverage, but also on product packaging. Therefore, beverage stores must attract customers to the store and satisfy them. They must not only have good products, but also carry out corresponding sell.

5. Event marketing:

Special holiday promotion activities. Various seasonal promotion activities can be held during various Chinese and foreign festivals throughout the year, such as Spring Festival, Christmas, National Day, Valentine's Day, Mid-Autumn Festival, etc. This promotion can be planned according to customer needs in different seasons. The most common seasonal promotion is to promote and promote new quarterly products when they appear.