Clay pot restaurant is a dining place, suitable for young people, couples, business people, college students and so on who pursue life taste. The combination of high-quality and diversified dishes with crispy and delicious crispy rice crust, coupled with management system and certain marketing promotion activities, is a project with high profit rate and quick return on investment, which has attracted great attention from many investors who are interested in entering the catering industry. So, how to open a clay pot restaurant?
1.
Refuse to shop in the business circle (only suitable for the first time). It is not that the business circle is not good, but that the investment cost is too high (high transfer fee and high rent), which increases the load of the early operation.
2.
Investors with limited funds mainly consider the following two aspects when choosing a site:
(1) The location where companies and office buildings are relatively concentrated. Consumers in this area are mainly white-collar workers, and their spending power is no less than that near the business district, but the rent is much cheaper.
(2) Residential areas or areas where colleges and universities are relatively concentrated. The clay pot restaurant in this area should not be too small, and it is recommended to be between 50-80 square meters. Diners basically go directly to the store for consumption, and if the store area is too small, customers will be lost. If the price of clay pot rice can be controlled within 150% of that of ordinary fast food restaurants under the premise of providing a comfortable environment, it can effectively attract couples and white-collar workers who are not starting businesses at home, and the rent of such lots is lower than that of clay pot rice shops near office buildings, which greatly reduces the upfront investment.
(3) Ordinary commercial streets, shops and Internet cafes. The area of clay pot rice shops in this area should be small, and it is recommended to be between 30 and 50 square meters, and diners are basically selling outside. 《《《