When I used the word scallop, I found that it was as easy to use as ever, and I also iterated some functions that made me feel "this is really good". The function points of the product fully meet the needs of users, which makes people feel that people who make scallop words should know how to recite the words and how to improve their English. So, I went to a simple analysis, where scallop words are well done and why they are well done.
The main task is clear.
As a task-oriented product, the main task of scallop words is clear. After users open the APP, the first thing is to set their own learning goals, and what range of words to recite are CET-4 and CET-6, postgraduate entrance examination, TOEFL, IELTS and so on. After selecting the word range, choose the learning rhythm. How many words do you want to recite every day? (You can see the learning difficulty corresponding to each study day. For example, I chose Band 6 vocabulary, and it takes 62 days to learn 35 new words every day+review to complete the learning task). After the setting is completed, the user can start the journey of memorizing words. Open the APP every day to see how many words you need to recite and how many words you are responsible for today's task, and then "start learning". The whole process is simple, clear and pragmatic.
The incentive mode is reasonable and effective, can last for a long time and can effectively improve the user's stickiness.
There are three ways to motivate scallop ci. One is the motivation of learning itself, that is, you can see how many days you have studied and how the task is completed by opening the APP every day. In addition, you can also look at your punching record and see with a sense of accomplishment that you have memorized so many words for so many days in a row. I feel flattered to think about it, and I don't want to stop at all. The incentive mode of this task itself is sustainable, and it is a very good low-cost and high-income incentive mode with the continuous improvement of the depth of use of users.
There is also an incentive method, that is, shell reward, completion of registration to reward shells, completion of learning tasks to punch in to reward shells, continuous punching in to reward additional shells, and sharing reward shells. The first three incentives are to promote user stickiness, and the latter is to spread. Because shell can buy other courses on the platform, and this course is exactly what I want, then this shell award is valuable and effective. For example, it is free for me to recite words here, but if I want to have a listening class, I have to buy them through shells. At present, there are not enough shells. What should I do? I can spend money to buy shells (realized), or I can keep reciting words to get shells. The whole process is smooth and simple, which is very attractive to users. There is also a good balance between the number of shells needed for this course and the rules for obtaining shells. It belongs to the design of a perfect reward method that can be realized in one jump.
There is also a reward method, that is, achievement reward, that is, when a user achieves an achievement, he will get an achievement badge, just as he will get a surprise when he does something, which will make the user happy in the use process.
These three reward methods are very common, but not many really make people feel comfortable. This balance point is not easy to handle, and the priority of scallops is very good. This is a beautiful design.
Users always have something to do here.
After reciting the words, prompt the user to review the memorized words by means of A, B, C, etc. For example, you can see how your vocabulary is. For example, you can also choose words to verify your memory. For example, you can also see which TV series the words you have learned have appeared in, and so on. If users have time, they can choose the way they like and continue to learn words. We know that it is definitely not enough to learn English bare-backed words. There are still things to learn: listening, speaking, reading and writing. Therefore, under the task of today's home page, we remind customers that they can also listen, speak, read, type and phrase. In short, you can learn English in scallops.
Above, I simply analyzed the scallop word products from the perspective of user demand. In terms of product structure, the design of this product follows the rules. The core of the homepage is to let users complete the tasks of memorizing words and expanding other English learning, plus simple operation activities. The course page focuses on recommended courses, which is convenient for users to choose courses for study. The discovery page allows users to choose their own learning methods, and the content is complicated, waiting for users to discover. My page is the user's personal information, settings and so on. In a word, this product is very regular, concise and practical, and it is a good choice for learning English.