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Valentine's Day is coming! Do you remember "loveislove" by Durex?
Valentine's day is in a few days. At this time, you will always see all kinds of copywriting, marketing, activities and so on about Valentine's Day. Durex is the most suitable one to play holiday marketing. Although I don't know what kind of copywriting storm Durex will play this year, last year's loveislove by Durex was really an instant hit!

LoveSlove means loveislove, which does not discriminate against all kinds of love. This English sentence is more common in Love Apricot, which is a kind of respect for Love Apricot or Love Apricot.

Love is love. Everyone deserves to be treated gently.

Today, there are many different kinds of love around us, such as muttering love, women's love, men's love, family love and friends' love. Among these kinds of love, male love and female love are what we call homosexual love.

In the past, love apricot was often a derogatory term, with many labels on it, and some people even looked down on such love. In the eyes of most people, they can't face up to the same affair. Because in many people's minds, natural and equal love protected by law is between men and women, but what I want to tell you today is that it is legal to marry apricots in Taiwan Province Province, China.

After the news was released, many people held high the "loveislove Rainbow Flag", so what does loveislove mean? June 20 15, the Supreme Court of the United States passed a ruling on equal rights for same-sex marriage and heterosexual marriage, and the rainbow flag flew over the United States, and the rainbow trend quickly swept the world.

Durex's loveislove

Last Valentine's Day, Durex started mysterious advertising copy again! The meaning of advertising is simple, that is, to support heterosexual and non-heterosexual lovers. Compared with Durex's pun, homophonic and poetic style, this Valentine's Day poster can be said to be a sudden "seriousness" of the old driver, but it is such a serious poster, but it has been liked by many netizens.

Three pairs of clenched hands, two simple sentences, let netizens evolve a lot of interpretations, each sentence is quite romantic!

When it comes to the meaning behind loveislove, we have to mention PrideMonth. June is an ordinary month, but its other name makes it look so different, that is PrideMonth.

The origin of the story can be traced back to June 27th, 1969, a bar named "StonewallInn" in Manhattan.

That year, American officials raided bars and nightclubs with apricot lovers. The police usually register the names of the attendees for use in the newspaper, so as to put as many couples as possible in the police car. As for the reasons, holding hands, kissing and even appearing in the same apricot love bar are all reasons for being caught.

As usual, seven plain clothes and a uniformed policeman entered the stone wall that night. They emptied the bar, claiming to investigate whether the food was safe.

However, that night was the funeral of the famous American actress Judy Garland. People immersed in sadness and anger refused to continue this humiliating obedience. They started throwing coins at the police. Other apricot lovers who got the news quickly gathered and sang the song "The Power of Apricot Love".

The situation deteriorated beyond expectations, and the police sent more "tactical patrols" to deal with the anti-Vietnam War demonstrations. They pulled out their batons and beat those who resisted arrest. This time, the response they received was no longer silence, but stones, wine bottles, chairs and rainbow flags symbolizing the pride of minority people.

This movement, known as the "Stonewall Riot" in the future, lasted for five days and was considered as the starting point of the modern gay rights movement in the United States and even the world.

Because of this famous riot, June was also commemorated as "Pride Month". People call the last Sunday in June every year "Love and Apricot". On this day, sexual minority groups and their supporters will wave rainbow flags and take to the streets to make their voices heard.

When water drops converge, hundreds of rivers become rivers, individuals form groups, and groups construct society, in which love is equal.