First: it is to determine what clothes to sell.

Second: Investigate your local market and make an in-depth market survey of the clothes you intend to sell. Including market saturation rate, market purchasing power, store location, purchase channels and so on.

Third: it is the capital budget. For example, the rent of the storefront, the decoration fee of the storefront, and the funds for the initial distribution plan of the storefront; Calculate the expenses such as travel expenses, working capital, hiring sales staff and taxes, and then take action.

Here is a detailed analysis of how to open a clothing store:

(1) What is the success rate of opening a store?

The United States has done a survey on the success rate of opening a store. The results show that about 80% of them have joined the franchise system and 20% have opened independent stores. Experts believe that "technology" is the basic survival condition for the success of store management: sufficient competitiveness is indispensable for the store to truly take root; Pay attention to market information, pay attention to the new forms and characteristics of consumer culture, and avoid falling into a vicious circle of price reduction competition when consumers tend to think rationally.

(2) What kind of store do you open?

If asked what kind of clothing store you really want to open, can you answer immediately? If you haven't scored yet and want to open a foreign trade store, brand franchise store and children's clothing store for a while, the following suggestions are for your reference.

If you are creative, passionate and radiant, you can consider running a fashion pioneer store to create fashion trends and be a fashion pioneer.

(2) If you are cool, exquisite and tasteful goods, second-hand boutiques, boutique clothing stores and brands join.

(3) If you are extremely sensitive and feel homesick, a children's clothing store is a good choice.

If you always follow your heart and always put yourself in others' shoes, foreign trade clothing and cheap clothing stores will be a good choice.

If you drive to a shopping mall, it is suggested that you go to major shopping malls for investigation, observation and asking if there are any clothes to sell. What brand sells well? There are many risks in the negotiation between the agent brand clothing and the manufacturer, such as agency fee, promotion fee and distribution return system. And drive your own goods to the streets or supermarkets to determine the orientation of the clothing objects to be selected. The biggest danger is the backlog of products caused by your own blindness.

In addition, you must also consider your personal personality and hobbies. After knowing the amount of money you have, you should further understand whether the store you want to open needs special abilities, such as business development ability and expression ability, and evaluate the adaptability of the industry you are about to engage in, such as working hours, working hours and working methods. It is suggested that when the business type of opening a store has not been decided, attend the briefing held by franchisees, listen to the voices of different businesses, and personally listen to the ups and downs of opening a store.

(3) How to open a shop?

Go it alone, open your own shop? Or invite friends and family to partner? Or join the franchise system, and the headquarters will provide the resources for opening stores? Experts believe that if the store is related to past work experience and has held management positions, you can consider opening a store independently. However, if you have no experience, it is also a good way to reduce business risks by choosing the right joining system and learning management skills from it. In addition, if a partnership invests in opening a store, it must have the courage to face the differences among shareholders and the division of powers and responsibilities in the future. It is best for a partnership to avoid the combination of two people, preferably three people, and no more than five people at most.

(4) What investment factors need to be considered before opening a store?

You should do a full investigation before opening a shop. No investigation, no right to speak. Population release at the location of the store, the nature of the units gathered nearby, the nature of work, the consumption capacity and habits in the region, and whether there are similar stores. If so, we should examine their good business environment. The deeper you know about the level of target customers, the more you can express your needs and preferences when positioning stores. Don't take over the transferred shop easily. As soon as some people saw the transfer of a store, they felt that its facade was good and the price was not expensive, so they took over rashly. They didn't know that the target market was too small after opening the store, which even caused the dilemma of "no one came to the door", but it was too late. If you observe carefully at ordinary times, sometimes you will find that the word sublet is often written on a shop, and the boss has changed one after another, indicating that he has not made any money.

On the contrary, some stores have remained unchanged for several years, indicating that they have business to do and money to earn, and the choice is correct.

Generally speaking, the market survey before opening a store includes the following aspects:

What is the surrounding environment of the store?

A good environment has two meanings. One meaning refers to the environmental conditions around the store. For example, some shops are opened near or beside public toilets, not far from garbage dumps, stinking ditches or dust flying outside the shops, or neighbors are chemical plants with strange smells, and so on. This is an environment that is not conducive to opening a shop. Another meaning refers to the prosperity of the location of the store. Generally speaking, if the store is located near the station, in a densely populated area in the business district, or on a street where peers are concentrated, this kind of store opening environment should be very advantageous. In addition, the location of the fork road and the corner is good, but the location on the slope, remote corner and high-rise building is not good.

② Whether the traffic conditions are convenient.

Is it convenient for customers to park after they arrive at the store? Whether the transportation of goods is convenient; Is it convenient to get to the store by car from other places? The convenience of traffic conditions has a great influence on the sales of shops.

③ Whether the surrounding facilities are beneficial to the store.

Although some shops are located beside the main roads in the city, the fences on both sides of the main roads have greatly affected the business. Therefore, we should pay full attention to this point when choosing street pavement. How to choose? There are two typical streets: one is that there are only lanes and sidewalks, and vehicles are driving on the road, so the line of sight can naturally sweep the sidewalks on both sides of the street; Pedestrians walking in the street will naturally walk into the shop. But if the street is more than 30 meters wide, it is sometimes unpopular. According to investigation and study, the street is 25 meters wide, which is the easiest to form popularity and passenger flow. Another typical street: lanes, bicycles and sidewalks are separated. In fact, this is a closed traffic, and it is not good to choose this location to open a shop.

④ Population situation in service area.

Generally speaking, the more people near the store, the denser the better. At present, many large and medium-sized cities are relatively concentrated in various regions, such as commercial areas, tourist areas and university areas. We should pay attention to the analysis of this situation when opening stores in different regions.

⑤ Income level of target customers.

Opening jewelry stores and high-end fashion shops in areas where the rich gather is a feature of high income of target customers. All kinds of commercial villas or graded communities built around the city are places where rich people gather.

There are many factors that affect the location of shops, and they vary widely. Why are some shops in remote alleys booming every year, while some shops in prosperous areas are difficult to operate? This is a philosophical saying: analyze the specific situation. A good position circle is relative, not absolute. The quality of business depends not only on the location of the store, but also on its business content, mode of operation, service and image. Opening a shop is not just about following your heart. Only by combining reason with sensibility can you succeed.

I hope these are helpful to you!

Finally, I wish you success! I also wish you a prosperous business!