Liangpinpuzi, founded in 2006 and headquartered in Wuhan, Hubei, focuses on providing consumers with high-end snacks by selecting good raw materials from 30 countries and regions around the world. At present, the Group has formed a product portfolio of more than 1,400 products covering a wide range of categories such as meat snacks, nuts and fried foods, candies and pastries, dried fruits and preserved fruits, and vegetarian delicacies, etc., which can effectively satisfy the diversified leisure food needs of different consumer groups in different scenarios, and the Group has led the nation in terms of terminal sales in the high-end snack market for five consecutive years.

Liangpinpuzi is also the only company in the domestic casual snack industry with a balanced and highly integrated omni-channel sales network on and offline. Currently, there are 2,700 offline stores. The online segment operates 99 sub-channel entrances.