More than a decade ago, when he broke into the "forbidden zone" of food safety, Sang Lichuan was fearless. The more difficult it was, the more he had to go forward. He firmly believes that his career has amazing potential, which can not only benefit the society, but also achieve an industry with great potential.

In the past decade, the melamine incident, Sudan Red incident, Clenbuterol incident ... food safety problems broke out one after another, consumers began to be nervous, government departments and related enterprises attached great importance to it, and the industry broke out.

Just like groping and stumbling in the dark before dawn, Sang Lichuan finally created Zhiyunda, a leading enterprise in the food safety rapid detection industry, and used this as a lead to string pearls. Nowadays, with Zhiyunda as the leader, a food safety ecological chain has taken shape.

2065438+In March 2006, Zhiyunda was officially listed in the national share transfer system, becoming the first new third board company focusing on intelligent hardware, software and big data services for rapid food safety detection. According to the annual report data, Zhiyunda's operating income increased by 136.54% year-on-year in 20 16, and its net profit increased by more than 10 times, making it a temporary figure in the capital market, especially among peers.

According to the information obtained exclusively by Ganlong. Com, in June this year, Zhiyunda once again received tens of millions of yuan in Series B financing, and now it has sufficient ammunition and is ready to go.

Why do you insist on food safety? How to create an industry from scratch? How to plan the layout and build an industrial ecological chain? Recently, it has been dry. Com exclusively interviewed Sang Lichuan, general manager of Beijing Zhiyunda Technology Co., Ltd., hoping to unlock his password of "not taking the usual road".

Have indissoluble bond with food safety.

Young people don't go to Shu, and old people don't go out of Sichuan.

From 65438 to 0998, when Sang Lichuan made up his mind to leave Sichuan for Beijing, he was already 30 years old. In the eyes of his colleagues, he was undoubtedly an anomaly.

In the mid-1980s, Sang Lichuan, who just graduated from college, was assigned to a government agency in his hometown of Zigong. He thought he would spend his life in this comfortable southwest town. Sang Huachun, who later changed the pattern of food safety quick inspection industry in China, changed his life track for the first time.

Sang Huachun and Sang Lichuan not only share this rare surname, but also are college classmates. More importantly, they got married after graduation. Sang Huachun graduated from graduate school and was assigned to Zigong Quality Inspection Institute, and later became the director of the food room. As a result, Sang Lichuan first came into close contact with food safety.

During the period of 1998, Sang Huachun was admitted to Dr. Peking University, preparing to go to Beijing for further study and concentrate on studying bio-inorganic chemistry. Soon, Sang Lichuan, who deeply loved his wife, resolutely decided to resign from public office and go to Beijing to "accompany".

Living in Chang 'an is not easy. Just arrived in Beijing, the family huddled in a small bungalow near Yuanmingyuan, and even had the experience of almost gas poisoning. Sang Lichuan did decoration, sold mobile phones, suffered hardships and was too tired, just to apply for a company owned by a central enterprise and started sales in the IT industry that was in the limelight at that time.

After all, it is a powerful state-owned enterprise, and Sang Lichuan has found a stage to display his fists here. His first customer was the China Consumers Association, an important organization in the field of consumer rights protection in China, which opened another window for him to observe the world. Through this window, he keenly captured a major pain point in the field of consumption: food safety.

This is his second close contact with food safety.

In a few years, Sang Lichuan has become a sales director from ordinary sales, and government departments and institutions, including industry and commerce and consumer associations, have become his customers and are very recognized by him. However, after finding the market feeling, he finally decided to start his own business.

In 2003, Zhiyunda was founded, and the Sang family were the founders. The earliest business of Zhiyunda is software development, and the industrial and commercial department is its important customer. However, although the government supervision department has software, it still lacks efficient detection means. This difficult problem that restricts food safety supervision has aroused Sang Lichuan's deep thinking.

Look at the spring of emerging industries

In China, food safety has always been a hot topic. Sudan red, gutter oil, poisonous ginger, clenbuterol ... China people seem to have long been commonplace. In 2008, the melamine incident broke out in the dairy industry, which shocked the whole country and sounded the food safety alarm.

Sang Lichuan keenly felt that this is an emerging industry that is very likely to break out. After 2008, Zhiyunda shifted its focus from software development to rapid food safety detection, and invested heavily in research and development.

He believes that China's agricultural products and food production enterprises are large in number, small in scale and scattered, with weak awareness of legal system and self-discipline, large population, many consumption channels and frequent food safety problems. To fundamentally solve the problem of food safety in China, it is necessary to manage and monitor all aspects of food production, processing, circulation and sales, but it is difficult to monitor food safety in time, quickly and comprehensively with laboratory detection means and instruments, which requires fast food safety detection technology.

"Many agricultural products and various ingredients in food have technical means, which can be easily detected, such as the detection of melamine, Sudan red and waste oil. It is simple and convenient for us now. " Sang Lichuan said.

Sang Lichuan dares to compete on food safety issues, and the biggest "backer" behind him is Dr. Sang Huachun. Under the leadership of Sang Huachun, Zhiyunda has gathered 5 doctors, more than 20 masters and more than 70 R&D personnel. In the burgeoning food rapid inspection industry, such a research and development team can be called luxury.

Today, Zhiyunda has developed six series of food safety rapid detection products, including food safety rapid detection instrument, food safety rapid detection kit, food safety rapid detection kit, dry chemical test paper, enzyme-linked immunosorbent assay kit and colloidal gold rapid detection card. * * * More than 400 products and technologies in six categories have achieved the goal of combining software and hardware, and obtained 18 patents and 26 computer software copyright registration certificates.

During the "gutter oil" incident on 20 12, relevant departments collected the detection methods of gutter oil, and more than 700 laboratories around the world applied for registration. When the fashion unknown Zhiyunda finally won the bid, it became famous for a time, and the gutter oil detector became the fist product of Zhiyunda.

From a software company to a fast food safety testing company, Zhiyunda has its own efforts: jointly developing and maintaining the national sampling department with the National Defense University; Establish a food safety big data center, and upload the quick inspection data of relevant departments, enterprises and consumers through the sold quick inspection equipment to form a big data reserve.

Zhiyunda not only sells testing instruments, but also provides fast food safety testing solutions for industry and commerce, quality supervision, food and drug supervision and other departments and enterprise users.

Sang Lichuan said that in recent years, the development of food safety quick inspection industry has experienced changes in food physics and chemistry and microbial preparations. What alerted the industry most was the clenbuterol incident exposed by CCTV in March 1 15. "During that time, every pig was tested for clenbuterol. Because the quick test can produce results in time, clenbuterol test paper sold more than 10 billion. I felt that this industry was going to get up. "

The implementation of the new "Food Safety Law" in 20 15 years affirmed and supported the rapid inspection technology, and stipulated that "the rapid inspection method is used to conduct spot checks on food, and those who have no objection to the inspection results can be used as the basis for administrative punishment", which created an opportunity for the rapid development of the rapid inspection industry.

After that, Zhiyunda began to be interviewed by CCTV, BBC and other major media, and Beijing TV alone produced more than 300 programs. At the same time, investors from all walks of life have come in droves, and experts and scholars have paid attention to it. Almost ten quick inspection industries have found investment. The spring of this industry has really come.

In recent years, with the upgrading of consumption, consumers are paying more and more attention to food safety, and family-oriented rapid testing service has become a new trend. Among them, mothers who care about infants are the most loyal "fans", and they are keen to know whether infant milk powder and other foods are safe and healthy through testing. Take the Tmall sales of Zhiyunda rapid detection reagent products as an example. Last year, it increased by more than 50% year-on-year, of which individual consumers accounted for more than 20%.

"The vice president of our R&D department often tests his children's toys and bottle caps to see if the bacteria exceed the standard," Sang Lichuan told reporters. "It should be noted that the market potential of personal consumer goods is huge."

Create an ecological chain of food safety

From the field to the tip of the tongue, in the long and complicated food chain, every link is extremely complicated, which easily leads to many food safety problems. In this regard, Sang Lichuan's goal is to build an ecological chain integrating hardware equipment, reagents, software information and data services for food safety rapid detection.

In this ecological chain, there are not only fast food safety inspection services, information software and platform services for food safety inspection based on Internet technology, big data services for government supervision departments, food production enterprises and consumers, but also third-party food safety guarantee services for school canteens and catering industries, food safety traceability and popular science education, and even third-party comparative inspection for food safety. Food safety public opinion monitoring has launched a food safety index.

From the CEC Consumer Experience Center of Zhiyunda, we can see the clue of this ecological chain layout.

Today, CEC food safety testing consumer experience centers have spread all over dozens of central cities such as Beijing, Guangzhou and Shenzhen. Not only provide consumers with free food safety quick inspection service, but also enter the campus to carry out food safety public welfare education. Its food safety class has been conducted in the classroom of Zhongguancun No.2 Primary School, and the popular science reader of food nutrition and safety for primary school students-interesting scientific experiment has been compiled and published, which has become a teaching material for many primary and secondary schools. In addition, a series of interesting food safety experiment packages have been specially designed, which can be taught not only at school, but also at home, and are well received by students.

Sang Lichuan said that schools and rural areas are now the hardest hit areas for food safety problems, and "five cents of food" is rampant, but this situation is improving in some areas. For example, the Beijing Municipal Education Commission has added extra-curricular courses on food safety in primary schools, and the courseware used is provided by Zhiyunda. He also told reporters that this year's college entrance examination and senior high school entrance examination system has undergone major changes, paying more attention to practical ability and small experiments, and food safety and nutrition, as extracurricular courses, have been incorporated into the teaching system of primary and secondary schools in Beijing.

With the popularization of campus food safety teaching and training in China, a tens of billions market has emerged. Sang Lichuan hopes to be a pioneer in this virgin land.

Sang Lichuan emphasized that today, food safety has attracted much attention, and the development of food safety quick inspection industry is in the ascendant. In the future, no matter how the regulatory authorities and enterprises develop and control, we must put the rights and needs of consumers first. In the future when consumers' awareness of self-protection and safety and health is increasing, the food safety quick inspection industry will enter a blowout period of rapid development in the future, which may reach tens of billions of market orders.

"mobilize all forces to cultivate consumers' awareness of food safety and lay out big data and cloud services based on testing services. "Sang Lichuan painted such a blueprint for his food safety ecological chain.