It can be said that it is not so easy for Lu Zhengyao to organize a small noodle diary now, even if he imitates the model of Ruixing, because Ruixing is very important, so he adopts this nibbling market pricing principle, and then gradually attracts some customers, transfers this customer to a long-term customer, and cancels his discount.

This advertising marketing model of Ruixing has a great feature, that is, its price is nibbling, and it is gradually retreating. At the beginning, you are a new user, and he will give you this very cheap discount coupon, such as 1.8% discount or even 1% discount. You only need to spend a few dollars to drink a cup of coffee, and then you feel good after drinking there, and then you want to go again next week. It doesn't matter. But I will send you a coupon of 2.8% discount and 3.8% discount, and so on. If you don't go every week or two, he will give you the original coupon with low discount.

if you want to talk about a cup of coffee, what exactly is its cost? In fact, it didn't cost too much, and what people in Luckin Coffee do is a low-end market, which they think is the case. You can't expect the source quality of this coffee to be particularly high. It's unrealistic to say that it can guarantee the taste of coffee, so its cost is completely controllable. Even if it sells for three yuan a cup, it will at least not lose money, not to mention that it will gradually rise from 5% to 2%, so it will definitely be profitable.

Imitating this model is through advertising marketing, but your own food industry does not occupy a particularly big advantage through this model, because you have to ensure that your commodity pricing is relatively stable in the food industry. In other words, your bowl of noodles sold for 2 yesterday, 15 today and 25 tomorrow, so consumers don't know if they want to come, because some people think that 15 yuan is acceptable, while others think that 25 yuan is acceptable.