Converse has three series: ALL STARCHUCK TAYLOR, JACK PURCELL and PRO STAR.
The so-called converse shoes overseas are the styles that this country sells overseas. What is sold to the United States is called the "American version".
The products sold to China are called "China Edition" and collectively referred to as the overseas edition product series All Star Jack Purcell Pro Star One Star 70 special service Kid Grip.
Extended data:
Development course:
As we know, converse is an American sports shoes manufacturer, which was founded in the early 20th century. Converse was acquired by Nike in 2003.
1908 Marquis Mills converse founded a factory specializing in producing sports shoes in Massachusetts, USA, and named it after its own surname converse.
Converse classic canvas shoes:
19 17 the first pair of converse all-star shoes was produced at that time. The popularity of this kind of shoes is the same as that of liberation shoes in our country.
19 17 a young basketball player named chuck joined the professional basketball league and chose converse all-star shoes. Because he constantly recommended converse all-stars to college and high school basketball teams.
Therefore, since 192 1, Chuck Taylor signed a contract with Converse and became a member of its business representative, which opened a page of legendary cooperation between Converse and Chuck Taylor.
1923, Chuck Taylor's signature was put on the ankle of sports shoes, which became one of the characteristics of the products, and Converse All-Star became synonymous with basketball shoes.
Since the beginning of the 20th century, converse has forged an indissoluble bond with the Olympic Games. Converse sponsored the US Olympic Team 1936 for the first time.
Since then, converse has become a sponsor of the U.S. Olympic team for 1948 London Olympic Games, 1964 Tokyo Olympic Games and 1976 Montreal Olympic Games. Through the Olympic Games, the world's top sports stage, converse gained the influence of the world's top sports brands.
Converse also entered the production of American munitions during World War II at 194 1. With converse's workshop, some boots, hoods, foot guards and so on have been produced for various purposes.
197 1 year, converse all-star launched colorful basketball shoes. Converse was listed on the Nasdaq Stock Exchange on 1982 and became a listed company. Converse All-Star Shoes 1985 are popular in Japan and have a certain sales volume. 199 1 year converse became the designated shoes in NBA.
Converse All-Star 1996 sells more than 700 million pairs of shoes worldwide. In 2004, converse's sports shoes, casual shoes and clothing accessories reached a certain amount in some countries, including sporting goods stores and department store counters.
Brand culture:
The release of creative inspiration will definitely change the world.
All the sights, images, sounds, pioneers and classic moments you see here are the legendary achievements of Converse 100, and we are becoming stronger.
All these achievements can't be separated from three classics that we are most proud of: Chuck Taylor All-Star, Jack purcell and Constance. They have an irreplaceable unique position in the history of music, sports, art and trends, and they are all telling the eternal originality and rebellious spirit of converse!
Its products:
19 17 the world's first pair of all-star canvas shoes was produced in converse company. CHUCK TAYLOR, an American basketball star who was known as the "basketball ambassador" in the early 20th century, couldn't put it down. He believed that all the star sneakers would allow basketball players to run freely on the court.
Therefore, no matter where he goes, he always brings a pair of all-star canvas shoes and gives them to friends around him enthusiastically.
Basketball players and coaches recommend all-star sneakers, and personally participate in the improvement design of all-star sneakers according to the requirements of basketball for sneakers and personal experience to make them more suitable for basketball.
All-star is made of canvas theoretically, which is wear-resistant. At that time, all the stars had only one color-white.
1966, All-Star released color series. With the continuous progress of science and technology, more and more leather and rubber are gradually used as raw materials for shoemaking. In the 1970s, influenced by the trend, fashion began to move closer to nature and primitiveness.
At that time, ALL STAR was particularly retro, easy to wear, free to wear everywhere, and simple in life. 1996, ALL STAR introduced ALL STAR 2000, and the canvas material of the original upper was changed to leather.
As one of converse classic canvas shoes, it is named "smile" because of its special smile curve design. Jack purcell came from the world champion who was active in Canadian badminton in the 20th century.
Badminton, tennis, squash and other sports all need durable and suitable sports shoes. JACK PURCELL studied and improved sports shoes himself, and participated in the development and planning. To commemorate his contribution, this kind of sports shoes is named after Jack purcell.
Later, Jack purcell provided special sports shoes for the most advanced sports competitions, which won the popularity of professional players in previous DEBIS Cup competitions in the United States. JACK PURCELL's exquisite craftsmanship and unique modeling are also favored by Hollywood elites.
Legendary Hollywood movie stars JAMES DEAN, DUSTIN HOFFMAN and GEORGE HARRISON of The Beatles are all fans of Jack purcell.
Dustin hoffman plays Jack purcell in the film The Graduate. As time goes by, Jack purcell's unique charm remains the same.
In 2000, Jack purcell landed in Chinese mainland. Black, white, pink, khaki, coffee, sapphire, navy blue, apple green and other colorful colors appeared. Wear-resistant and elastic canvas shoes, unique design, and the tradition of always paying attention to details show the eternal elegance of the classic family.
Classic Chuck Taylor shoes are matched with year of the snake elements that are most suitable for 20 13. In order to facilitate your choice, converse has specially launched two styles: high-top and low-top, and the shoes will be released on February 22, local time in the United States.
References:
Baidu encyclopedia-converse