The first convenience store in JD.COM is doing well.
Maybe you don't want to believe it! But it's true! Physical stores and convenience stores; It should be said that genuine physical stores and convenience stores are impacting the traditional market at a speed you dare not imagine! Seize territory ......
Do you think it's normal to see the pictures below?
A small supermarket that looks very ordinary, without luxurious decoration, has also set up a sign at the door, which reads: Guarantee 100% of the goods are self-operated in JD.COM, guarantee the authenticity, and compensate for one fake!
Buy big bags and small bags! Such an ordinary decoration, but so many people entered the store to buy, just opened less than half a day, the goods were almost snapped up.
The popularity of convenience stores in JD.COM surprises everyone! I can't believe why the physical store suddenly broke out without warning.
Liu: We should completely eliminate price discrimination in rural areas! It is not easy for farmers to make money by themselves, but they have to spend more money to purchase goods than people in the city, and they have to take great risks of cheating and counterfeiting!
All this will change today! JD.COM took the lead in calling on the whole country to open 1 10,000 convenience stores, half of which are in rural areas! Tmall immediately announced the opening of rural Taobao stores all over the country! The two major e-commerce giants joined hands to crack down on the rural fake, inferior and high-priced commodity markets. ......
With the opening of 500,000 rural convenience stores in JD.COM in the next five years, more than 80% of rural small department stores and supermarkets will be affected, and their income will plummet! Fakes and inferior goods will be invisible and can't be sold at all!
Liu's move seems simple, but there is a shocking layout behind it. Some people are happy, others are happy. ....
1, local agent: traditional convenience stores have always been controlled by people, and the price, date and variety of goods are controlled by agents. You have no choice. Out of stock, you have to pick up the goods yourself. This time, JD.COM set up warehousing, JD.COM did logistics, and JD.COM managed prices, which was transparent, open and complete. Bypassing the monopoly of local agents, there is no need to purchase goods from the east to the north. You can also make white bars in the future, and even get through the supply and demand sides to achieve zero inventory.
2. Soaring prices: In recent years, urban prices have soared, especially in rural areas. The high cost of small shopkeepers is one reason, and the opaque price is the source. This time, JD.COM managed the price, from a bag of instant noodles to an air conditioner, which was transparent and even cheaper than the standard price. Open up the asymmetry of urban and rural price information.
3. Making and selling fake goods: Nowadays, the hardest hit areas of fake goods are rural areas. Kangshuaifu, Leibi, Liuguo Walnut and Wanglaogu cheat money, which is also harmful to health. This time 10 100% counterfeit goods fine guaranteed the supply. These rampant counterfeiters and sellers who are at large in rural areas will be wiped out in one fell swoop.
4. The postal service and the four links are at stake: JD.COM 654.38+00,000 physical stores and JD.COM 654.38+00,000 node terminals, reaching the last mile. Postal services with the strongest coverage in rural areas have reached the crisis of monopolizing rural areas.
Although the sparrow is small and complete, this sentence is just right for convenience stores. Convenience stores are becoming the outlet of new retail. Although some people don't believe it, it's not accidental.
JD.COM Million Convenience Store Plan
On April 10, Liu, the founder of the group, announced a "one million convenience store plan" in the headline: in the next five years, JD.COM will open more than one million convenience stores nationwide, half of which will be in rural areas. This is the third offline cooperation project after the JD.COM Ten Thousand Appliances Store Plan. There is also an offline and online integration project, which Liu said was kept secret for the time being.
JD。 The "convenience store" of COM is more of a department store on the street, also called a couple's shop. In the past, they served their neighbors as good neighbors, but it was difficult for them to enter the standardized operation system of modern retail industry. This time, JD.COM wants to upgrade the bottom of China's retail industry with its own supply chain system.
Introduction: The supply of convenience stores in JD.COM is divided into two modes: 100% purchase and partial purchase. The shopkeeper placed an order with the shopkeeper in JD.COM, and JD.COM was responsible for the logistics delivery to the store. 100% of the goods purchased from JD.COM will get more support from marketing activities and other aspects. At present, the main categories planned are FMCG, other categories such as 3C, household appliances, clothing, home and so on. Can support some sample display and commission payment mode.
Admission policy: zero joining fee, zero management fee, zero training fee, and only quality deposit. The owner must promise that the goods in the store are 100% fidelity, and "one fake will be punished by ten". The rent, utilities, decoration, purchase and other expenses required for the operation of the store shall be borne by the owner himself.
Mode: JD.COM Xintong Road Sales Department undertakes the plan. The/kloc-0,000,000 stores to be opened in the next five years will adopt the unified image logo of "JD". COM convenience store, the photos currently displayed are all pilot stores in the early stage. Use JD.COM to empower offline stores. COM's business philosophy will not only provide high-quality goods, but also export JD.COM's brands, models and management.
Goal: to open 1 wanjia convenience store in JD.COM within five years.
The reason for this phenomenon is that the online dividend period has completely passed and the whole traffic relationship has moved from online to offline. From the perspective of investment, it is more important to pay attention to who has offline traffic.
Judging from the future trend, the enclosure movement around offline convenience stores will be more intense in the future.
E-commerce giants are competing to lay out new retail.
New retail has now become a key area for major e-commerce giants to compete for layout. In addition to JD.COM, giants such as Ali and Xiaomi are also trying to open up offline channels.
20 16 1 1 Alibaba invested in Sanjiang shopping, and Taobao convenience store entered Ningbo with Sanjiang after Hangzhou and Shanghai. In May this year, Alibaba won Lianhua Supermarket, which has more than 3,600 stores, and officially stated that it would use Shanghai as a testing ground for new retail.
With the economic downturn of the physical retail industry, large retail enterprises such as CR Vanguard and Carrefour began to transform one after another, testing new small formats. China Resources tried a new small format, Tesco Express, and Carrefour launched Easy Convenience Store. A number of small businesses, represented by community boutique supermarkets and convenience stores, began to emerge frequently and developed rapidly.
The reason for this phenomenon is that the online dividend period has completely passed and the whole traffic relationship has moved from online to offline. From the perspective of investment, it is more important to pay attention to who has offline traffic.
Judging from the future trend, the enclosure movement around offline convenience stores will be more intense in the future.
Recently, some media broke the news that Zong and Liu of Wahaha are holding secret negotiations on the new access, but the results of the negotiations have not been officially announced.
It is worth noting that when Liu announced the "Million Convenience Store Plan" in April, he mentioned that there was also an offline integration project that was temporarily confidential. I don't know if Wahaha is a secret mentioned by Liu. We will continue to pay attention to the development of the incident.