Network marketing professionals
Training objectives: Network marketing majors need professionals with necessary cultural foundation and professional knowledge, solid computer and network knowledge, basic business knowledge, network marketing knowledge, e-commerce platform construction and management ability, and cultivate talents with originality and strong practical ability.
Employment prospects: Internet marketing is not limited by time and space, and can be purchased freely, which can save more land; Low cost, no need to bear high rent and staff expenses like traditional sales, and can provide more opportunities for some small enterprises. Moreover, online goods are generally cheaper than physical stores and more popular with consumers. So online marketing is still good.
Model and etiquette major
Training goal: to cultivate compound applied talents with high literary theory accomplishment, good artistic temperament, ability to perform model art performances, good interpersonal skills and high cultural accomplishment, and ability to engage in public relations etiquette, senior secretarial work and marketing work.
Employment orientation: After graduation, students can work as professional fashion models, car models, product image models, etiquette models, public relations planning, etiquette management, hotel public relations managers, etc., and they can also go to university for further study. They will certainly have abundant employment opportunities and sustainable career space.
Chinese and western pastry technology specialty
Training objective: to cultivate high-end skilled professionals with all-round development in morality, intelligence, physique, aesthetics and labor, good professional ethics and professionalism, professional quality and professional ability required by the front line of western food production, operation and management, and ability to engage in pastry (middle point and west point) production to meet the needs of the development of modern catering industry and hotel industry.
Employment direction: large catering enterprises, five-star hotels and foreign-related hotels, international hotel group management companies, well-known foreign enterprise groups, government agencies and schools and other enterprises and institutions. Mainly engaged in catering training and food processing, vocational college teaching and professional skills training; Cooking technology research and dish production and development, international exchange and production services, catering enterprise management, nutritional catering.
Historical and cultural tourism specialty
Training objectives: to cultivate the basic ability and skills to engage in practical work in tourism and cultural related departments; High-quality skilled talents with the ability to quickly adapt to the needs of management and service front-line positions.
Main courses: Introduction to Tourism, Tourism Geography, Tourism Culture, Service Etiquette and Physical Training, Tourism Management, Tourism Marketing, Tourism Regulations and Insurance, Tour Guide English, Tourism Anthropology, Tourism Psychology, Introduction to China Tourism History and Culture, Tour Guide Service, China Landscape Culture, Planning and Design of Tourism Resources, Service and Management of Tourist Attractions, Introduction to Ethnic Tourism, History and Civilization of China, Protection of Natural Cultural Heritage, and Tea Culture Art of China.
Employment direction: I can work in tourism administration departments, travel agencies, tourist attractions, museums, exhibition halls, tourism-related departments and enterprises from the aspects of tourism product design, tourism route design, scenic spot planning, VIP service of travel agencies and scenic spots, tourism product marketing, and tourism project planning and management.
Secretary education major
Training objective: To cultivate high-quality applied talents with all-round development in morality, intelligence, physique and aesthetics, systematically master the basic theories and knowledge of secretarial and office management, have outstanding practical ability in writing, meeting and handling affairs, have strong learning ability, working ability and innovation ability, and meet the requirements of regional economic and social development, production and operation services.
Main courses: Principles of Management, Principles of Economics, Principles and Practice of Public Relations, Modern Chinese, Ancient Chinese, Sociology, Etiquette, visualfoxpro and Application System Development, Brief History of China Literature, Introduction to China Culture, Basic Writing, Introduction to Secretarial Studies, Theory and Practice of Secretaries, Social Etiquette, Speech and Eloquence, Practical Writing, Paperwork and Archives Management, Meeting Organization and Management, and Advanced Office Software.
Employment orientation: I can work as a secretary in the government, enterprises and institutions.
Economic statistics major
Training objective: To cultivate advanced applied talents who have good mathematical and economic literacy, master the basic theories and methods of statistics, skillfully use computers to process and analyze data, engage in the development, application and management of statistical investigation, statistical information management and quantitative analysis in enterprises, institutions and economic management departments, and engage in risk analysis and scientific actuarial work in insurance, finance, investment and social security.
Main courses: mathematical analysis, advanced algebra, C language programming, database principle and its application, object-oriented programming, microeconomics, macroeconomics, statistical principle, economic statistics, financial statistics, multivariate statistical analysis, practical regression analysis, sampling survey technology, statistical prediction and decision-making, risk management, technical analysis of securities and futures investment, statistical software, national economic accounting, etc.
Media creativity major
Training goal: to train professional "creative talents" who face the market demand and provide innovative strategies and ideas for the information construction and dissemination of mass media and media operation and management. That is, with innovative thinking as the core, it integrates artistic accomplishment, wisdom dissemination and business strategy.
Main courses: communication, planning, introduction to media creativity, creative thinking methods, media market investigation and planning, media management, media policies and regulations, news gathering and editing business, radio and television program production, web page design and production, audio-visual language, new media art, nonlinear editing, art introduction, visual communication design, computer graphics creativity, digital special effects synthesis, streaming media design and production, web page design and production, electronic printing creativity, etc.
Employment orientation: Graduates majoring in media creativity can engage in editing, directing, making, planning advertising and cultural and economic activities, developing and making computer network courseware in news media organizations, publishing institutions, propaganda departments of central and local governments, enterprises and institutions, advertising companies, education departments, agricultural extension departments and other departments.
Forest eco-tourism specialty
Training objectives: to train eco-tourism tour guides with good professional ethics, strong oral expression and explanation skills, and high scientific and cultural literacy, as well as advanced technical application-oriented professionals serving tourism enterprises.
Core courses: forest plants and environmental ecology, tourism psychology, forest zoology, forest ecotourism, basic knowledge of local tour guides, tourism English, tour guide business, forest tourist area management, forest ecotourism, marketing, tour guide business, forest tourist area management, graduation practice, etc. , as well as the main characteristic courses and practical links of each school.
Employment orientation: Graduates are suitable for the planning, design, construction, garden plants, breeding, cultivation, maintenance and management of urban construction, gardens and forestry departments, flower enterprises, landscape planning and design, forest parks and other garden green spaces.
Early education specialty
Training objective: to cultivate high-quality skilled teachers and professionals who meet the needs of social development, develop in an all-round and coordinated way in morality, intelligence, physique and aesthetics, have high humanistic quality and good physical and mental quality, master the basic theories and professional knowledge of early education, have solid professional skills in early education, can engage in early education, nursing, family education guidance, early education management and scientific research in kindergartens, early education institutions, communities and other related fields, and can continue their professional study.
Employment orientation: kindergartens, early education institutions and social workers engaged in early education.
Economics major
Training objective: to train talents who have the theoretical basis of Marxist economics, are familiar with modern western economic theories, master modern economic analysis methods, have the ability to expand and penetrate into related fields of economics, and can engage in economic analysis, forecasting, planning and economic management in comprehensive economic management departments, policy research departments, financial institutions and enterprises.
Employment orientation: this position exists in all industries, but it is generally only set up by multinational companies, large and medium-sized enterprises, government economic decision-making departments and public research institutions. Mainly responsible for the collection and analysis of various market data. The importance of this position is becoming more and more obvious. Salary level: 2000-5000 yuan/month. Foreign trade personnel: selling products produced by "world factory" to foreign customers; Looking for foreign sources for domestic customers; Organize international trade goods logistics, etc. A considerable number of foreign trade personnel have set up their own foreign trade companies after their experience is mature.