First of all, the market environment is not good. In recent years, the economic growth rate has slowed down, and business is not good. It can be seen from the rental of shops posted everywhere on the street and the transfer of shops. The consumer market is so big, the competition will inevitably be more intense, and the big brands still have spare capacity. I feel that small enterprises need to spend more money to make money. The maternal and child market is very mature, and it still needs to work hard to take food from others' mouths. It seems that the energy and profit from my own business are not necessarily very different from my income from work, but my energy is more expensive.

Secondly, after some babies are born, our family should strive for stability as the main tone, and the economy should be steady and steady, step by step. When I have no children, I can have money to eat meat and have no money to drink soup. When I have children, I will plan for my children, and I will consider the school district and his daily expenses. Risk investment needs to be cautious.

According to the description of the subject, it is necessary to make your own hand-made complementary food. It should be that the investment is relatively small, which can be ignored. 、

Finally, from a mother's point of view, there are two reasons why I don't like manual complementary food very much: 1, I don't buy non-branded complementary food for my children myself. I usually buy finished complementary food in supermarkets, maternal and child stores and JD.COM, and there are not many choices for big brands of complementary food flavors, but people have their own models in raw material procurement, processing and canning, which are more reliable and have to undergo quality inspection before entering the market. Moreover, large-scale production can reduce the cost, in fact, the price is not very expensive, it should be lower than that of small workshops. 2, hand-made complementary food is easy to make yourself, just find an APP is a variety of complementary food production tutorials, ingredients and production tools are also easy to buy. A treasure complementary food cooking stick costs more than 100 yuan, and the complementary food machine is also 200-300 yuan, and the grinding bowl costs tens of dollars. What can baby food supplement do? All kinds of fruit paste, meat paste and vegetable paste: you can make it at home in about ten minutes, fresh and reliable. Tooth grinding stick biscuits: oven is basically a must-have for families now. It takes a night to make enough for the baby to eat for half a month. Similar practices include meat floss. Little Wonton Little jiaozi: It's more convenient to take some time to make it, subcontract it and freeze it as you eat it. Sesame jam and so on, if you have homemade small household appliances such as bread maker and cooking machine, it is also very convenient.

Therefore, I feel that the consumer groups of manual complementary food are limited, and most full-time mothers will do it themselves. If there are elderly people at home to help, it is even easier to make it. Working mothers may have old people to take care of their children, or hire nannies. Such families will not have great demand for manual complementary food. Some moms and dads may be interested in hand-made complementary food, which may also be more early adopters.

Another problem is the pricing of manual complementary food. For example, the market price of a bottle of pumpkin radish paste is about 10 yuan, and the website activity is sometimes full 199 minus 100. It is made by hand, raw materials+labor+packaging+freight. How much is appropriate? A bottle of 10 yuan is estimated to be too expensive for the buyer, and 10 yuan is enough to buy a pumpkin. A bottle of five yuan is too cheap for the seller, and it is not enough to toss.

However, my family has no business experience for generations, and our ideas in this regard are conservative and one-sided, for your reference.