The hidden heel is used to name the theme, which is full of Chinese style. The lines on the outsole are presented by tigers and dragons, and the word on the heel is "Everything is hidden" horizontally, which echoes the details of the outsole and sideways.
development history
199 1 year Anta was founded, 199 1 year, and the logo of Anta was hung at the gate of a shoe-making workshop in Jinjiang, Fujian for the first time. After more than 20 years of development, Anta Sporting Goods Co., Ltd. has now become the largest comprehensive sporting goods brand company in China. 1999 signed an Olympic champion Kong Linghui to build a brand.
1999, Anta signed Kong Linghui as the image spokesperson, launched the brand slogan of "I choose what I like", and pioneered the marketing model of sports star and CCTV in China. The promotion of brand boosted the strong growth of sales, and the turnover quickly exceeded 200 million from more than 20 million.
Since then, Anta has completed the construction from production to brand wholesale, and focused on penetration in second-and third-tier cities. We need to become leaders in the value chain. Ding Shizhong said that in the face of more and more imitators, he always thinks about how to run faster and take the lead in Jinjiang, where the competition is getting more and more fierce.