As a special commodity, tea not only has the functions of drinking and health care, but also embodies its cultural and artistic value. It can make people pure, elegant and return to nature. The choice of tea shops should be based on the characteristics of tea, which can be summarized as follows.
1, bustling commercial center: These areas have strong business atmosphere, large passenger flow, complex shopping levels and high purchase frequency. Most consumers have strong characteristics of seeking quality, quality and beauty, but the cost of house price or rent is relatively high, and the competition is particularly fierce. Therefore, before entering, you must carefully consider and analyze whether you have manpower, financial resources and material resources. If you have the conditions, it is certainly right to enter the "business center". However, if you don't have the strength, you must not act rashly. These places need high-grade tea, so you should pay attention to the brand and the variety of famous tea. Tea sets should be matched with tea books related to tea, such as purple sand, porcelain and glass tea sets.
2. Hotels and restaurants: Hotels and restaurants are places where business travelers live. Most of them don't bring tea and can buy it at any time. And in order to visit relatives and friends, bring some tea, which is elegant and not vulgar, and the restaurant should also use tea. "Guests come to make tea" is the traditional etiquette of China people. It is worthwhile to open a tea shop next to the hotel group, and the rent should not be too high. At the same time, you can rent the management hall of the hotel, which can enhance the style and combine it with tea art.
3. Traffic Avenue: These places have a large flow of people, mainly to attract customers. Therefore, these places pay attention to the external attraction of tea shops, with novel varieties and preferential prices, which are suitable for some businesses with older brand names and larger intangible assets. It is best not to blindly open a tea shop.
4. Residential areas: Tea is a necessity for residents' consumption, and the risk of choosing residential areas is generally small, but at the same time, the business styles of tea shops are different for different levels of residents.
A. Old areas: These residential areas are characterized by primitive China, industriousness and simplicity. Tea should not be too high-grade, tend to the middle and low grades, pursue low profits, the sales staff should be flexible, pay attention to popularity, the quality of tea should be stable and the reputation should be good.
B. New District: The consumption of such residents is relatively advanced, and their material wealth and spiritual civilization are relatively improved. Operators are required to have slightly higher grades of tea varieties, richer varieties and more new varieties to keep up with the new trend of tea varieties.
C. High-end property areas: These people are the first to get rich after the reform and opening up. They have a high living standard and a fast pace. To open a tea shop in this area, the taste is higher and the price is higher. It is required that the quality of sales staff should be better, the packaging should be exquisite, the packaging speed of tea should be faster, and some high-grade gifts and high-grade tea sets can be added at the same time, and the business hours should be longer.
D. industrial residential area: now some cities have formed an industrial area, such as veteran cadres' area, teachers' area and star area. Tea operators should adopt different management methods according to the characteristics of different groups of people.
E. bazaars: these places have a large passenger flow, but most consumers are good shoppers. They demand affordable tea, and they often take preferential measures to promote sales.
F, near the school: intellectuals are the main customers, the facade should not be too luxurious, there should be many varieties, the price must be low, and the salesperson should have rich knowledge of tea.
There are some other places: tourist attractions, for example, are not suitable for large-scale operation, and some commemorative packaged teas should be properly managed.