Creating momentum for movies by screening was a "privilege" only enjoyed by blockbusters like The Promise more than ten years ago, but in recent years, it has almost become a "standard action" for filmmakers who have confidence in their films. Since Dying, more and more films with low attention and relatively small volume have even begun to create opportunities for word-of-mouth fermentation through large-scale screening.
After 2 1, Nezha's large-scale screen brushing stopped, but the word-of-mouth that has spread has fully aroused users' curiosity. A small-scale IMAX screening of the film was held on the 23rd, and the attendance rate and the average number of people per show actually reached an astonishing 88.8% and 3 million. In addition to further fermenting word of mouth, it also fermented the effect of special effects. Many viewers spontaneously began to call on the Weibo: "You should choose IMAX Hall to see Nezha."
In such rounds of word-of-mouth bombing, not only the heat of the plot and special effects has been fired to the highest level, but also the heat diffusion mode such as "fried CP", which is more in line with the interests of young audiences, is also playing a role. After the release on July 2nd1,Nezha and Ao Bing's CP-based Lotus Root Cake was continuously pushed up on Sina CP list, and it made it to the top three. At the same time, the number of people who want to see Taobao movies has been increasing, exceeding 20,000.
So far, more than two weeks before its release, "Nezha" played a set of combination boxing, in which word-of-mouth gradually spread and sank: first, it focused on movie lovers in first-and second-tier cities, then spread to ordinary fans and third-and fourth-tier cities, and began "hunger marketing" at the peak of popularity, focusing on network culture and special effects-which not only ensured the outbreak of word-of-mouth, but also filled the audience with expectations.