Theme scheme of Tanabata activities in supermarkets in 222 (7 articles in common)
In order to ensure the high-quality and high-level activities, it is necessary to make an activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activities, so as to finally achieve the purpose or significance of the activities. So what is an excellent activity plan? The following is the theme scheme (7 articles in general) of supermarket Tanabata activities in 222, which I carefully arranged. Welcome to read, I hope you will like it.
Theme scheme of supermarket Tanabata activity 1
I. Overall thinking
Tanabata, as a unique Valentine's Day in China, is a must-have festival for young people today. This large-scale promotion activity, which is mainly closely related to the theme of "Chinese Valentine's Day", creates a strong promotional atmosphere for Valentine's Day.
As gold jewelry is a necessary commodity for Valentine's Day, the main commodity of merchants is gold jewelry.
2. Activity time
August 2-11
3. Store layout
Because Tanabata is a time when Cowherd and Weaver meet each other through the Magpie Bridge once a year, a Magpie Bridge is set up in the supermarket store, and the main doorpost is decorated with green plastic vines to create a grape trellis effect, creating a romantic atmosphere for Valentine's Day.
iv. event planning
(I) diamond decoration festival
1. theme
a century-old shop, a hundred years of harmony-diamond decoration festival
the theme of this event is "a century-old shop; "A Hundred Years of Harmony", focusing on the wedding market, with a clear positioning, highlights the most competitive brand reputation advantages of xx supermarket gold jewelry stores, and attracts target consumers with integrity and blessings.
2. Exhibition creativity
Each jewelry brand introduces several special models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. They are displayed with dried flowers and covered with a transparent glass cover, which highlights the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the matching of flowers, and forming an irresistible temptation for consumers. Moreover, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. The unique display mode with appropriate lighting and background will surely attract consumers' attention and produce excellent promotion effects.
(II) Theme of the event
1. Theme of the whole event
(1) Surprise when you enter the store
You can get one rose when you visit our store on Valentine's Day, and the number is limited until it is delivered.
(2) Give diamonds when shopping
On Valentine's Day, the top 1 shoppers will receive a diamond ring worth 888 yuan.
(3) Hugging and kissing contest to test how deep your love is
On that day, a hug contest was held on the spot, in which the man picked up the woman in groups of ten or five, and the longest time won.
On that day, a kissing contest was held on the spot, with ten pairs or five pairs. The man and the woman kissed, and the longest time won.
2. Prizes
The finals of individual events will be announced at 5: p.m. The winners, runners-up, runners-up and prizes of individual events will be
(1) The winner will receive a couple with a value of 3,888 yuan and a cash deduction voucher with a value of 4 yuan.
(2) The third runner-up was awarded a ladies' ring worth 1888 yuan and a cash deduction voucher worth 2 yuan.
(3) The third runner-up got a love gift package worth 888 yuan and a cash deduction coupon worth 2 yuan. Supermarket Tanabata Activity Theme Scheme 2
Activity Analysis:
The seventh day of the seventh lunar month is commonly known as Valentine's Day in China, also known as Beggar's Day or Women's Day. Qixi custom began in the Han Dynasty, and has been deeply rooted in people's hearts with the spread of the beautiful legend of Cowherd and Weaver Girl. Cowherd and Weaver Girl have always been regarded as the embodiment of hard work and wisdom, and their love stories are also regarded as romantic and lasting models. It is said that when praying on the seventh day of July, women can beg skillfully, have skillful hands like a weaver girl, and get happy love. Men pray for good luck and a happy family.
The purpose of this activity is to create a festive atmosphere for Valentine's Day and create a distinctive Valentine's Day on Qixi. Increase the fun of shopping, mainly focus on the sales of chocolate, flowers, toys and other related commodities, and promote the sales of other commodities.
activity title: Tanabata Valentine's Day Meet in the New Century
Activity time: August 2th
Activity content:
1. Mainly promote special prices, reduced prices and out-of-season goods, and create a "Valentine's Day" atmosphere with store decoration. Customers who have shopped in 81 yuan or above will be given one flower, with a daily limit of 5 flowers, while stocks last. (Take part in shopping)
2. Valentine's Day chocolate and related commodities exhibition-the supermarket is responsible for
1) the supermarket makes a chocolate pile; Flower makeup group prepares flowers. External necklaces, couple watches, etc.
2) before other related products are put on the shelf, you can also write pop to incite the target customers to buy.
3. Rendering the broadcast atmosphere
2. Singing in mood: From August 8 to 1, customers (or company employees
) can fill in a free song order form at the service desk, and the broadcast will bring your "heart".
4. "lover's theater": classic romantic films, such as My Wild Girlfriend, Love Letter and Titanic, will be shown in the movie theater in front of the New Century Building for three days from August 1st to 5th. 5. Shopping for the New Century Love Tree
Activity time: August 18th to 2th
. Love sublimates here
Activity content: A "Lianli Tree" is placed in a prominent position at the entrance, and all customers who come to the new century from August 8 to August 15 can leave messages on the "Lianli Tree" to express their wishes and thoughts to the couple. A lucky draw will be organized at that time. (Pick up the Valentine's Day Valentine's Card at the reception desk)
Activity props: 1 knot tree, 2 message cards, 1 lottery box,
Award setting:
1) First prize: advanced soup pot
2) Second prize: prize value 18 yuan chocolate
3) Third prize: 1 exquisite glassware. Promotion purpose
Through the theme of "Romantic Chinese Valentine's Day Night", we firmly grasp the psychology of "having a lover" and carry out commodity promotion and activity promotion, so as to attract passengers, raise awareness and achieve the purpose of sales. Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers feel the real price reduction concessions.
II. Promotion time
xx, xx, xx, xx, xx, XX
III. Promotion period
XX, XX, XX, XX
IV. Promotion theme
1. It is reasonable to show love and reduce the price
2. Prepare enough gifts to let love be announced all over the world
Commodity promotion
"Qixi Valentine's Day" is a special festival where lovers give gifts. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
stores should do a good job in creative display and highlight key displays of goods to ensure the highest sales of holiday goods.
1. Special sale of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special sale area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.
2. Theme display: xx month, xx day-xx month, XX day
Each store will display Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window. If there is no kitchen window, it can display a conspicuous position.
requirements:
a, Valentine's Day theme display, with exquisite ornaments in the store as the main display object
b, each store must package at least 11 copies of "ornaments set" for theme display
6, "bouquets of affectionate headdresses"
1. Headdresses are the main display, and the current price is sold at xx discount from the original price. All purchases of ornaments are marked by hand.
2. Make the price table of "Bouquets of Affectionate Headdress"
Prepare packing boxes and wrapping paper in advance, and do a good job in packaging.
3, free delivery service, jewelry is required to exceed xx yuan, and the delivery range is not more than xx kilometers.
VII. Promotion of activities:
1. Lover balloons touch each other
Make xxx balloons, which will be used for the store's Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
the cost is xxx yuan/set.
2. Gift of membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 1-14)
Pay attention to the registration of membership card information.
VIII. Publicity
In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, DM delivery, etc.
1. Advertising slogan
xxx ornaments with jumping colors
Bright colors, exquisite workmanship and designs from South Korea. During Valentine's Day, will such ornaments become a fashion again? Come and see these noble, lovely and beautiful ornaments!
2. Unique Valentine's Day
What is unique and what gift can make a beautiful woman smile? Save money and give a decent gift, please see the baby ornaments recommended by HAFACE ...
IX. Store layout
1. Prepare enough gifts for love announcements to be posted in front of the world.
a, a hand-written poster with fine brushwork at the entrance of the store (including the specific content of preferential policies);
b, a colorful banner: the content is "show love! Price reduction storm with reasonable price reduction ";
c, buy or rent heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It's still important to mention here that the service quality must be effectively improved.
X. Joint operation
A cooperation agreement was reached with local flower shops to provide goods to each other, so as to increase the sales volume of both parties.
if you buy flowers of xxx yuan, give a piece of jewelry or membership card provided by xxx;
buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop. Theme scheme 4 of supermarket Tanabata activity
The purpose of the activity is to shape the humanized style of the supermarket, remind customers of 77 festivals and stimulate customers' on-site consumption.
Activity theme: Domesticated love and romantic Tanabata (POP theme poster in the store)
Time: xx, xx, XX, XX
Activity plan
1. Wonderful release of Tanabata Valentine's Award
During the scheduled activities, you can redeem gifts when you shop at Piaoliang Boutique Plaza on the first floor for the following amount (except food street and special sale floats).
send a sweet valentine's card to 77 yuan
send a warm cake over 277 yuan
send a lover's hot sticker T-shirt over 577 yuan
The gifts are subject to the on-site kind, and the company reserves the right to interpret the event, which is valid on the same day and will not be exchanged every other day.
2. Sweet DIY 8/17-8/2
Customers with warm cake coupons can take a class on the second floor to get a fresh milk cake and write a romantic declaration.
3. Romantic homing pigeons
Couples who come to the store on August 2 will get a floating homing pigeon rose to pour out their tender feelings on your behalf.
Fourth, special care service on Tanabata
Flower ordering and delivery service: during the event, flower merchants will accept customers' orders and deliver flowers on behalf of them to convey the passion of the fire on your behalf.
Free gift packaging: During the event, all customers who need gift packaging can bring the shopping receipt to the 1F service desk for free packaging.
5. Meet Love Night
On the evening of August 25th and 26th, the radio program host will celebrate the romantic night with you
On August 25th, the Red Parrot Restaurant and Bar will be open for business, and Live BAND will play melodious music to enjoy the romantic night with you
6. Romantic Declaration Message Board
Activity time: August 15th-August 2th
.
The supermarket will collect wonderful messages and display them in the square in front of 1F on August 2th, and select three winners of the truest and coolest manifesto, which will be broadcast in a special program on the radio, and give a set of T-shirts and photos of couples. Theme scheme of Tanabata activities in supermarkets 5
I. Overall idea
Tanabata is a traditional Valentine's Day in China. As Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of the must-see festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should be started on Tanabata, so as to promote the festival and bring a good start to the diamond festival with the huge business opportunities of Valentine's Day.
Second, the activity time
August X-August X
Third, the store layout
In line with the theme of Tanabata, it is suggested to set up a magpie bridge in the shopping mall's * * enjoyment space. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance post is decorated with green plastic vines to create a strong atmosphere of traditional China Valentine's Day.
IV. Event Planning
1. Theme
A century-old shop, a hundred years of harmony-2xx Diamond Festival
[Theme Interpretation] The theme of this event is drawn up as "A century-old shop; "A Hundred Years of Harmony", focusing on the wedding market, with a clear positioning, highlights the most competitive brand reputation advantages of the gold jewelry store in xx shopping mall, and attracts target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week, which is more than one month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the diamond festival, which attracts consumers' attention to the diamond festival and promotes the next consumption.
The Diamond Jewelry Festival is started romantically, and you can choose any of the seven dazzling gifts.
During the event, you can buy diamond jewelry products totaling over 3, yuan, that is, you can choose one of seven kinds of discounts.
bedding